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Multi-Agent based network direct sales system

A network and coupling technology, applied in the field of multi-agent-based network direct sales system, can solve the problems of limited initiative, flexibility and scalability

Inactive Publication Date: 2016-04-13
BEIJING BEWINNER COMM CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0009] However, the intelligent network direct marketing system in the prior art is not based on multi-Agent technology, which limits the initiative, flexibility and scalability of its use

Method used

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  • Multi-Agent based network direct sales system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0046] to combine figure 1 , the present application provides a multi-agent-based network direct sales system, including: an interface agent module 101 , a management agent module 102 , an evaluation agent module 105 , a search agent module 104 and a purchase agent module 103 .

[0047] The interface Agent module 101 is coupled with the management Agent module 102, and is used to receive user behavior data and send it to the management Agent module 102; the user behavior data includes: browsing URL sequence, search keyword, historical purchase commodity , Add favorite products, web logs and registration information.

[0048] The interface-type Agent module is used to exchange information with system users, where the user refers to the buyer. By collecting customer information, such as browsing URL sequences, search keywords, historically purchased products, products added to favorites, web logs and registration information, etc., complete the acquisition of customer needs and...

Embodiment 2

[0072] This embodiment is an application embodiment, Figure 2-Figure 4 They are the work structure diagram of Commodity Agent, the work structure diagram of Direct Sales Agent, and the internal module diagram of Order Agent. The environment awareness Agent in the background server notifies the event detection module of the information by receiving the registration and operation behavior from the user interface Agent, and the event detection Agent According to the event type and behavior attribute, it is sent to information publishing Agent\Inventory Agent\Sales Statistics Agent and analysis module, etc. for event processing, and the processing results are obtained through commodity\transaction\knowledge\model library, and returned to the interface Agent, while memorizing Learn event handling behavior. Intelligent Network Direct Marketing System (MADMS): Users enter the system as customers. If they are tourists, they can browse, search, collect system stores or products, and r...

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Abstract

The invention discloses a multi-Agent based network direct sales system. The system comprises an interface Agent module, a management Agent module, an evaluation Agent module, a search Agent module and a purchase Agent module, wherein the interface Agent module is coupled to the management Agent module; the management Agent module is coupled to the interface Agent module, the evaluation Agent module, the search Agent module and the purchase Agent module; the evaluation Agent module is coupled to the management Agent module; the search Agent module is coupled to the management Agent module; and the purchase Agent module is coupled to the management Agent module. A conventional direct sales system application architecture is not a multi-Agent architecture; and the multi-Agent based network direct sales system has the characteristics that the advantages of a multi-Agent technology are combined with a commercial behavior of direct sales, and a direct sales online shopping behavior in the reality is truly simulated, so that the direct sales system is more active and flexible, adaptive, extensible and the like in comparison with the conventional system.

Description

technical field [0001] The invention relates to the field of electronic commerce, in particular to a multi-Agent-based network direct marketing system. Background technique [0002] MADMS is a new type of intelligent online shopping system, which runs in the local area network environment and is a kind of e-commerce platform. The application of network direct sales in teaching experiments enables students to experience different shopping roles and the advantages of direct sales, which is another major feature of this system. Intelligent Network Direct Marketing System (MADMS) is summarized as follows: [0003] It can track and capture users' browsing behaviors, such as browsing URL sequences, search keywords, etc., analyze users' purchase intentions, interests and preferences, and form customer demand information with a unified data format; [0004] Combining customer needs and business information, push TOP-N product lists to customers through search, evaluation and scree...

Claims

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Application Information

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IPC IPC(8): G06Q30/06G06F17/30
CPCG06Q30/0603G06F16/903G06F16/9535G06Q30/0609G06Q30/0613G06Q30/0631
Inventor 刘宏宇曹东李建涛陈智勇
Owner BEIJING BEWINNER COMM CO LTD
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