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Store advertisement network push system and its push control method

A network push and advertising technology, applied in the information field, to achieve the effect of simplifying manual operations, reducing human operation costs, and avoiding broadcast errors

Active Publication Date: 2019-06-21
SHANGHAI FENZHONG SOFTWARE TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The problem to be solved by the present invention is that the existing store advertising network push system cannot truly update the advertising playlist and advertising media files online in real time

Method used

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  • Store advertisement network push system and its push control method
  • Store advertisement network push system and its push control method
  • Store advertisement network push system and its push control method

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0024] In the prior art, the advertising playlist and advertising media files (advertising video) in the store are manually updated to update the advertising content. Therefore, at present, the advertising film arrangement and advertising media files in domestic stores have not really achieved online real-time Update playlists and media files.

[0025] For this reason, the inventor of the present application analyzes the existing advertising network push system of the store, and conducts research on the media department, production and operation department of the advertising operator responsible for the advertisement in the store. It is very perfect, and the personnel in the operation department hope that the realization of the new system (that is, the store advertising network push system provided by the technical solution of this application) can end the situation of manual intervention in the playlist to the greatest extent, and the operation of the new system is as simple a...

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Abstract

A store advertising network push system and its push control method. The store advertisement network push system includes: an advertisement arrangement server, a publishing server, at least one IDC server and its corresponding store terminal; Corresponding advertising playlist; the publishing server is connected with the advertising arrangement server and each IDC server, and is suitable for storing all advertising media files and the latest version of the advertising playlist; the IDC server is suitable for downloading from the publishing server the advertisement playing corresponding to the city to which it belongs The list and its related advertising media files are also suitable for sending the stored advertising media files to the corresponding store terminal; the store terminal is suitable for reading the version and schedule of the advertising playlist on the corresponding IDC server, and downloading the latest version of the ad playlist and ad media files to play. The invention can truly realize online real-time updating of advertisement playlists and advertisement media files.

Description

technical field [0001] The present invention relates to the field of information technology, in particular to a store advertisement network push system and a push control method thereof. Background technique [0002] At present, most of the large stores and supermarkets in the country have installed advertising broadcasting systems. The store has a concentrated flow of people, a wide range of audiences, and the advertising effect is obvious. These characteristics make both advertisers and advertisers regard the store as an important position for them to disseminate information and develop customer resources. [0003] The advertising playback system of the store generally needs the support of the advertising content provided by the advertising operator. The advertising operator usually uses the advertising arrangement system to realize the arrangement and push of the advertising content. The advertising playback system of the store, the advertising arrangement system of the a...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/08G06Q30/02
CPCG06Q30/0241H04L67/55
Inventor 李美美韩锋匡新玉徐占军
Owner SHANGHAI FENZHONG SOFTWARE TECH
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