Information pushing method and apparatus

Abstract

An embodiment of the invention discloses an information pushing method. The method comprises the steps of in response to a current behavior of a user, extracting an attribute characteristic from a conversation that the current behavior belongs to, inputting the attribute characteristic to a preset user behavior life cycle model, and outputting a stage of the user in a user behavior life cycle currently; inputting attribute characteristics extracted from a to-be-pushed object and the user to a preset hit probability model corresponding to the stage of the user in the user behavior life cycle currently, and outputting a hit probability of the to-be-pushed object, wherein hit probability models corresponding to different stages are different; selecting at least one to-be-pushed object according to the sequence of the hit probabilities of to-be-pushed objects from big to small; and pushing the selected to-be-pushed object. Through the method, the possibility of repeated search by the user can be reduced as far as possible and the resources of a search server and a pushing server are saved while the user experience is improved. An embodiment of the invention discloses an information pushing apparatus.

Description

technical field [0001] The present application relates to the field of computer applications, in particular to an information push method and device. Background technique [0002] On an e-commerce website, users can obtain the target objects they follow or like by entering search keywords in the search box on the site. Specifically, the search server first searches for objects that match the search keywords entered by the user based on a matching algorithm (such as a text matching algorithm), then sorts the searched objects, and finally displays the searched objects on the pages of the website according to the ranking , allowing users to select their preferred audience. [0003] In addition to providing the searched object to the user, the e-commerce website may also push other objects similar to the searched object to the user. Specifically, the push server first takes the searched object as a benchmark, and obtains objects similar to the searched object according to a co...

AI Technical Summary

Problems solved by technology

[0004] In the process of implementing this application, the inventors of this application have found that there are at least the following problems in the prior art: Unlike the search server that provides users with searched objects, the push server can generally only push a limited number of push objects to users

However, this sorting method only takes into account the correlation between the pushed object and the searched object, and the pushed object itself may not be the target object that the user pays attention to or likes, so the user needs to rebuild the search keyword to search again, and The repeated search process will not only reduce the user experience, but also excessively consume the resources of the search server and the push server

Images