Information pushing method and apparatus

A technology for information push and to-be-push, which is applied in the directions of instruments, calculations, and electronic digital data processing, etc. It can solve the problems of consuming search server resources and reducing user experience, and achieves the effects of saving resources, improving user experience, and reducing possibilities

Active Publication Date: 2016-07-06
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In the process of implementing this application, the inventors of this application have found that there are at least the following problems in the prior art: Unlike the search server that provides users with searched objects, the push server can generally only push a limited number of push objects to users
However, this sorting method only takes into account the correla

Method used

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  • Information pushing method and apparatus
  • Information pushing method and apparatus
  • Information pushing method and apparatus

Examples

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Embodiment Construction

[0063] first reference figure 1 , figure 1 An exemplary application scenario in which the embodiments of the present application can be implemented is schematically shown. The client 10 submits the search keywords 11 input by the user to the search server 20, and the search server 20 searches for objects matching the search keywords 11 based on a search algorithm, and sorts the searched objects 21 and feeds them back to the client 10. The push server 30 obtains the searched object 21 from the search server 20, obtains objects similar to the searched object 21 according to the correlation algorithm, and uses them as candidate objects, then removes the searched object 21 from the candidate objects, and uses the remaining The candidate objects that come down are the objects to be pushed. When the user triggers any behavior on the client 10, for example, the behavior can be a click behavior for a certain searched object, the push server 30 sorts each object to be pushed based on...

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PUM

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Abstract

An embodiment of the invention discloses an information pushing method. The method comprises the steps of in response to a current behavior of a user, extracting an attribute characteristic from a conversation that the current behavior belongs to, inputting the attribute characteristic to a preset user behavior life cycle model, and outputting a stage of the user in a user behavior life cycle currently; inputting attribute characteristics extracted from a to-be-pushed object and the user to a preset hit probability model corresponding to the stage of the user in the user behavior life cycle currently, and outputting a hit probability of the to-be-pushed object, wherein hit probability models corresponding to different stages are different; selecting at least one to-be-pushed object according to the sequence of the hit probabilities of to-be-pushed objects from big to small; and pushing the selected to-be-pushed object. Through the method, the possibility of repeated search by the user can be reduced as far as possible and the resources of a search server and a pushing server are saved while the user experience is improved. An embodiment of the invention discloses an information pushing apparatus.

Description

technical field [0001] The present application relates to the field of computer applications, in particular to an information push method and device. Background technique [0002] On an e-commerce website, users can obtain the target objects they follow or like by entering search keywords in the search box on the site. Specifically, the search server first searches for objects that match the search keywords entered by the user based on a matching algorithm (such as a text matching algorithm), then sorts the searched objects, and finally displays the searched objects on the pages of the website according to the ranking , allowing users to select their preferred audience. [0003] In addition to providing the searched object to the user, the e-commerce website may also push other objects similar to the searched object to the user. Specifically, the push server first takes the searched object as a benchmark, and obtains objects similar to the searched object according to a co...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02
CPCG06Q30/02G06F16/00
Inventor 杨志雄吕韬
Owner ALIBABA GRP HLDG LTD
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