Data processing method and big data platform

Abstract

A method for data processing and a big data platform, the method includes: the big data platform obtains user identification and user data corresponding to the user identification (101); the big data platform obtains screening conditions from user system (102); the big data platform mines out the target user matching the screening conditions and the target data of the target user from the user data (103); the big data platform changes the user identification of the target user to an anonymous identification; the big data platform sends the anonymous identification of the target user and the target data to the user system, so that the user system determines the object user and the strategy for the object user on the basis of the target data of the target user (104); the big data platform receives the anonymous identification of the object user and the strategy sent by the user system; the big data platform changes the anonymous identification of the object user to be a non anonymous identification, and executes the strategy (105). The method can be used for mining out the value of user information and ensuring the security of user information at the same time.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a data processing method and a big data platform. Background technique [0002] At present, user personal information is an important part of big data. For example, the popularity of smart phones and wearable devices has made information such as personal location, behavior, and even physiological changes become data resources that can be recorded and analyzed in real time. At the same time, with the rise of social networks, users have become producers of various types of information on the Internet. The typical application of big data in the commercial field is reflected in the precise analysis of user behavior to improve user experience, enhance user stickiness, and carry out personalized marketing. [0003] However, big data increases the security risks of users' personal information. In the Internet age, the value and security of users' personal information have beco...

AI Technical Summary

Problems solved by technology

However, although the operator's big data platform has user data, it is not familiar with and proficient in the industry of the user system, so the analyzed user data often cannot meet the requirements of the user system

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