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A smart TV user behavior analysis method and system

A technology of smart TV and behavior analysis, applied in electrical components, selective content distribution, image communication, etc., can solve the problems of user behavior differentiation, long time for analyzing data, inconvenient push content, etc., and achieve the effect of improving the viscosity of use

Active Publication Date: 2020-06-23
TCL CORPORATION
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  • Claims
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AI Technical Summary

Problems solved by technology

[0005] In view of the deficiencies in the prior art, the purpose of the present invention is to provide a smart TV user behavior analysis method and system, aiming at solving the problem that the existing smart TV in the prior art does not distinguish user behavior, and when there is a large amount of data, the background It also takes longer to analyze the data according to the dimension of user behavior of smart TV, which brings inconvenience to the background for pushing content based on user behavior.

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  • A smart TV user behavior analysis method and system
  • A smart TV user behavior analysis method and system

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Embodiment Construction

[0047] In order to make the object, technical solution and effect of the present invention more clear and definite, the present invention will be further described in detail below. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0048] The present invention also provides a flow chart of a preferred embodiment of a smart TV user behavior analysis method, as figure 1 As shown, the method includes the steps of:

[0049] S100. The server obtains the user behavior log uploaded by the smart TV, converts the IP reported by the smart TV into corresponding regional data, and adds it to the user behavior log to generate a log file.

[0050] During specific implementation, a cloud log collection server, referred to as a server for short, is pre-built, preferably using a tomcat server, which is lightweight and can run independently. The server realizes the receiving and saving of l...

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Abstract

The invention discloses a smart television user behavior analysis method and system. The method comprises the steps that: a server acquires user behavior logs uploaded by a smart television, and after converting IPs reported by the smart television into corresponding region data, the server adds the region data into the user behavior logs to generate log files; the server carries out statistics on the log files at a preset time interval, carries out partitioning on the log files subjected to statistics according to preset dimensions, sequentially carries out statistics on a number of terminal users under each dimension, and stores statistics results in a database; and a server inquiry interface acquires an inquired dimension type, inquires the statistics result of the number of the terminal users under the corresponding dimension in the database according to the dimension type, and displays the inquired statistics result. According to the smart television user behavior analysis method and system disclosed by the invention, analysis can be carried out according to user behaviors reported by the smart television in accordance with different dimensions, and analysis results are shown in a form of graphs, so that television use habits of users can be rapidly acquired; and the smart television user behavior analysis method and system are helpful for pushing related data according to the user habits, and are convenient for the users to rapidly acquire data in which the users are interested.

Description

technical field [0001] The invention relates to the technical field of smart TVs, in particular to a smart TV user behavior analysis method and system. Background technique [0002] With the development of science and technology and the continuous improvement of people's living standards, the use of various smart home devices such as smart TVs has become more and more popular, and smart TVs have become an indispensable tool in people's lives. [0003] The user behavior data of the existing smart TV is various. The background acquires the user behavior reported by the smart TV and stores it without distinguishing between different dimensions. When the data is large, the background is also based on the smart TV user behavior It takes longer to analyze the data in the dimension, which brings inconvenience to the background to push content according to user behavior. [0004] Therefore, the prior art still needs to be improved and developed. Contents of the invention [0005...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/258H04N21/466H04N21/442
CPCH04N21/25866H04N21/44222H04N21/4667
Inventor 杨丽兵
Owner TCL CORPORATION
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