User information association method and information push system

A technology that correlates users and user information, applied in transmission systems, data processing applications, messages/mailboxes/announcements, etc., can solve the problems of low transaction conversion rate and large business losses, and improve shopping experience, transaction volume and business. the effect of

Inactive Publication Date: 2017-06-30
BEIJING SHUZHI TECHNOLOGY CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

Further lead to the problem of low transaction conversion rate and large business loss

Method used

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  • User information association method and information push system
  • User information association method and information push system
  • User information association method and information push system

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Embodiment Construction

[0022] In order to make the technical characteristics and effects of the present application more obvious, the technical solutions of the present application will be further described below in conjunction with the accompanying drawings. The present application can also be described or implemented with other different specific examples. The equivalent transformations made within all belong to the protection category of the present application.

[0023] In the description of this specification, descriptions with reference to the terms "an embodiment", "a specific embodiment", "some implementations" and the like mean that the specific features, structures or characteristics described in conjunction with the embodiment are included in at least one aspect of the present application. In an embodiment or example. In this specification, schematic representations of the above terms do not necessarily refer to the same embodiment or example. Furthermore, the described specific features...

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Abstract

The invention provides a user information association method and an information push system. The method comprises the steps that when a user triggers an event in an offline commercial place, user identity information is acquired, and a mobile equipment MAC code corresponding to the trigger event or all the mobile equipment MAC codes in the area in which the trigger event occurs is/are acquired; virtual binding is performed on the user identity information and the mobile equipment MAC code acquired under the trigger event; the user identity information and the mobile equipment MAC code having the highest degree of association are selected in a screening way according to the virtual binding result of the same trigger event; and the selected mobile equipment MAC code acts as an index, and the selected user identity information corresponding to each trigger event is associated so as to obtain a user information list. The user identity information list is established, and the behavior tracks of the user in the offline commercial environment and the consumption records and the browsing records under the user identity information are combined through the user identity information list to perform data analysis so that the demands and the preferences of the user can be comprehensively and accurately determined.

Description

technical field [0001] The application belongs to the field of information push, and in particular relates to a method for associating user information and an information push system. Background technique [0002] In the field of Internet e-commerce, customized interfaces and product displays based on user behavior analysis and data mining have been widely used. According to the cookie generated by the user's browser access, user ID, etc. to identify, collect the user's visit to the webpage, stay time, the content of attention, the user's consumption interaction records on the e-commerce network and SNS, etc., and conduct in-depth data mining and data analysis on the user , infer the user's possible preferences and needs, and when the user visits the e-commerce website again, return the page display and information push that most likely meet their needs and preferences. However, the above method is not applicable to the demand for advertising in offline commercial places. ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08H04W4/12G06Q30/02
CPCH04W4/12G06Q30/0201G06Q30/0255G06Q30/0277H04L67/55
Inventor 田丰黄锦添赵鑫唐永明马晓亮贺芳
Owner BEIJING SHUZHI TECHNOLOGY CO LTD
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