Method and device for realizing electronic red envelope

An implementation method and technology of red envelopes, applied in the field of network communication, can solve problems such as few responders, achieve the effect of improving the level of communication and increasing the degree of user participation

Inactive Publication Date: 2017-07-07
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

It is easy for many people to snatch up when a member sends a red envelope, but when the member sends a message that everyone wants to participate in the discussion, there are very few responders

Method used

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  • Method and device for realizing electronic red envelope
  • Method and device for realizing electronic red envelope
  • Method and device for realizing electronic red envelope

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Experimental program
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Embodiment Construction

[0035] The embodiment of this application proposes a new implementation method of electronic red envelopes. The publisher of the interactive message carries the distribution rules of the red envelope associated with the interactive message when sending the interactive message to the server. When the user of the interactive platform responds to the interactive message , the server distributes red envelopes to the responder’s account according to the red envelope distribution rules, so that participants who pay attention to and respond to interactive messages have the opportunity to get red envelopes, so that red envelopes can increase users’ attention to interactive messages and increase their willingness to respond to interactive messages. While increasing the degree of user participation, the level of communication between users is improved, so as to solve the problems existing in the prior art.

[0036] In the embodiment of the present application, the interactive message inc...

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PUM

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Abstract

The invention provides a method of realizing an electronic red envelope, which is applied to a server of an interaction platform. The method comprises steps: an interaction message sent by a publisher terminal and red envelope information related to the interaction message are received, wherein the red envelope information comprises a red envelope issuing rule for issuing a red envelope according to a response to the interaction message of the user; the interaction message is published; a response to the interaction message by a responder terminal is received, and a red envelope is issued to an account of at least one responder according to the red envelope issuing rule of the interaction message. Thus, according to the technical scheme of the invention, attention and communication for the interaction message itself can be promoted through the red envelope, and the communication level is enhanced while the user participation degree is increased.

Description

technical field [0001] The present application relates to the technical field of network communication, in particular to a method and device for realizing an electronic red envelope. Background technique [0002] With the popularity of e-commerce and online consumption, electronic red envelopes not only replace physical red envelopes to a certain extent as the carrier of festival folk customs, but also become a tool to promote mutual communication among group members in social networks. [0003] In the prior art, red envelopes can be distributed to members of a certain group in a social network. Although the activities of sending red envelopes and grabbing red envelopes can increase the activity of group members, the increased activity often stays at the level related to the red envelope itself. communication level. The role of red envelopes is more to increase popularity and enthusiasm for participation, but it has a very limited role in promoting content-based communicati...

Claims

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Application Information

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IPC IPC(8): G06Q20/06
CPCG06Q20/065G06Q20/06
Inventor 俞丽彬
Owner ALIBABA GRP HLDG LTD
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