Advertisement data processing method and device, and advertisement putting method and device

A technology of advertising data and data, applied in the field of online video, can solve problems such as reducing user experience and impossible to mobilize users' interests.

Pending Publication Date: 2017-11-24
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In view of this, the present invention provides a network video advertisement data processing method and device, and an advertisement delivery method and device to solve the problem that existing network video advertisements are basically impossible to arouse users' interest, and even reduce user experience.

Method used

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  • Advertisement data processing method and device, and advertisement putting method and device
  • Advertisement data processing method and device, and advertisement putting method and device
  • Advertisement data processing method and device, and advertisement putting method and device

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Embodiment Construction

[0052] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0053] The embodiment of the present invention discloses a method for processing advertisement data, and the flow chart of the method is as follows figure 1 shown, including the following steps:

[0054] S101, performing scene segmentation on the video data to obtain at least one video segment data, and assigning a unique video segment identifier to each video segment data;

[0055] In the process of executing step S101, the video data may be data in a preset...

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PUM

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Abstract

The present invention provides an advertisement data processing method and device, and an advertisement putting method and device. The advertisement data processing method comprises: performing scene segmentation of video data, obtaining at least one video paragraph data, and distributing only one video paragraph identification for each video paragraph; aiming each video paragraph data, performing scene classification of the video paragraph data and a plurality of advertisement data, and adding corresponding scene class label; distribute advertisement data having the same scene class label for the video paragraph data, and calculating the similarity score between the video paragraph data and each distributed advertisement data; distributing only one advertisement identification for each distributed advertisement, and generating the advertisement score list of the video paragraph data; and establishing a mapping relation between the video paragraph identification of the video paragraph data and the advertisement score list. The association degree between the video paragraph and each advertisement is obtained to provide guarantee for subsequently putting advertisements with high correlation degree.

Description

technical field [0001] The present invention relates to the technical field of network video, and more specifically, to an advertisement data processing method and device, and an advertisement delivery method and device. Background technique [0002] With the continuous development of video playback technology, watching online video has become an important part of people's daily entertainment. Therefore, online video has also become a key area for advertisers to place advertisements. [0003] Currently, online video advertisements can be played in many forms, such as appearing before the online video is played or when it is paused, and online video advertisements are basically displayed in the form of full-screen coverage, partial screen coverage, or pop-up windows outside the screen. However, since the content of these online video advertisements is basically irrelevant to the content of the online video, it is basically impossible for the online video advertisements to aro...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0276G06Q30/0277
Inventor 周正杰
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD
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