The present invention provides an advertisement
data processing method and device, and an advertisement putting method and device. The advertisement
data processing method comprises: performing
scene segmentation of video data, obtaining at least one video
paragraph data, and distributing only one video
paragraph identification for each video
paragraph; aiming each video paragraph data, performing scene classification of the video paragraph data and a plurality of advertisement data, and adding corresponding scene class
label; distribute advertisement data having the same scene class
label for the video paragraph data, and calculating the similarity
score between the video paragraph data and each distributed advertisement data; distributing only one advertisement identification for each distributed advertisement, and generating the advertisement
score list of the video paragraph data; and establishing a mapping relation between the video paragraph identification of the video paragraph data and the advertisement
score list. The association degree between the video paragraph and each advertisement is obtained to provide guarantee for subsequently putting advertisements with high correlation degree.