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Content recommendation method and device

A content recommendation and content technology, applied in the video field, can solve problems such as affecting the video playback effect.

Active Publication Date: 2018-05-08
BEIJING XIAOMI MOBILE SOFTWARE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The embodiment of the present disclosure provides a content recommendation method and device, which can solve the problem that the user plays an advertisement while watching a video and affects the playback effect of the video

Method used

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  • Content recommendation method and device
  • Content recommendation method and device
  • Content recommendation method and device

Examples

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Embodiment Construction

[0097] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present disclosure as recited in the appended claims.

[0098] figure 1 is a schematic structural diagram of a content recommendation system provided by an exemplary embodiment of the present disclosure, and the system includes: a client 110 and a server 120 .

[0099] The client 110 has a video playback function, and the client 110 runs in a terminal, which can be: a mobile phone, a tablet computer, a wearable device, a virtual reality (V...

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Abstract

The embodiment of the invention provides a content recommendation method and device, and relates to the technical field of videos. The method comprises the steps that when a video acquisition requestsent by a client is received, target recommendation content of a target video requested by the target acquisition request is determined; the target recommendation content is matched with content information corresponding to a target image frame in the target video and matched with user characteristic data of the client; and the target video and the target recommendation content are sent to the client, and the target recommendation content and the target video are played simultaneously. Due to the fact that the probability that the recommendation content matched with the user characteristic data is the recommendation content interested by a user is high, the probability that the target recommendation content played by the client is actually watched by the user is high by sending target content data matched with the user characteristic data, and not only can the publicity effect of the target recommendation content be achieved, but also the playing effect of the video data is not influenced.

Description

technical field [0001] The present disclosure relates to the field of video technology, and in particular to a content recommendation method and device. Background technique [0002] The video client has the function of playing video. At present, an advertiser who has a cooperative relationship with a developer of a video client may wish to play an advertisement related to the advertiser during the process of playing a video through the video client. [0003] Currently, the video client plays advertisements in the following ways: play the advertisement within the first preset time period before the video is played; and / or play the advertisement within the second preset time period after the video is played; and / or play the advertisement during the video playback During the process, an advertisement with a third preset duration is inserted. At this time, the video is paused, and the playback interface is only used to play the advertisement. [0004] In the above-mentioned m...

Claims

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Application Information

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IPC IPC(8): H04N21/234H04N21/239H04N21/43H04N21/431H04N21/466H04N21/488H04N21/81
CPCH04N21/23418H04N21/2393H04N21/4302H04N21/4316H04N21/4668H04N21/4884H04N21/812
Inventor 任金鹏
Owner BEIJING XIAOMI MOBILE SOFTWARE CO LTD
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