Website quality assessment method and device

Abstract

The embodiment of the invention discloses a website quality assessment method and device. The method comprises the steps that a website topological structure chart of a to-be-assessed website is acquired; and the to-be-assessed website is assessed based on chart structure characteristics of the website topological structure chart. According to the embodiment, by assessing the to-be-assessed website according to the chart structure characteristics of the website topological structure chart of the website, assessment efficiency can be improved, and the problems of dead links and unreasonable website design distribution existing in the website can be effectively recognized.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of the Internet, in particular to a website quality evaluation method and device. Background technique [0002] With the popularity of search promotion and the increasing competition among promotion customers in the same industry, the promotion website, as an important information platform for search promotion, has played a role as a bridge linking users and products. [0003] At present, the evaluation of promotional websites mainly includes the following two types: one is manual evaluation, for example, third-party site builders have contact with many websites and have certain field experience, so they can give a more reasonable evaluation; the other The category is based on the evaluation of single-page or multi-page content, such as the correlation between the promotion page content and the promotion words, the length of the promotion page, the number of pictures contained in th...

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Problems solved by technology

[0004] However, the manual evaluation method has the following defects: (1) partial subjectivity, due to the need for artificial conception, it is often affected by personal level or emotion, and does not match the actual needs; (2) the workload is huge, such as Baidu provides For advertising platforms that promote services in almost the entire industry, there are as many as 400,000 websites to promote. If you use manual methods to evaluate the websites, the workload is huge; The manual processing method is often unable to track this change in time, and the iterative cycle to complete an evaluation is long, which cannot reflect the current most real website situation

[0005] Based on the evaluation of single-page or multi-page content, merchants often promote the homepage of the website on the search promotion platform. If there is a dead link in the website link, when visiting a certain page, it is impossible to continue to visit other pages.

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