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Method and device for pushing marketing information

A behavior and data technology, applied in marketing, data processing applications, instruments, etc., can solve the problems of inaccurate push marketing information, low user click rate, etc., to improve the participation rate and consumption rate, improve experience, and avoid resentment. Effect

Active Publication Date: 2018-07-17
ADVANCED NEW TECH CO LTD
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Problems solved by technology

[0004] The purpose of one or more embodiments of this specification is to provide a method and device for pushing marketing information to solve the problem of inaccurate pushing of marketing information and low click-through rate of users in the prior art

Method used

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  • Method and device for pushing marketing information
  • Method and device for pushing marketing information
  • Method and device for pushing marketing information

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Embodiment Construction

[0075] One or more embodiments of this specification provide a method and device for pushing marketing information to solve the problem of inaccurate pushing of marketing information and low click-through rate of users in the prior art.

[0076] In order to enable those skilled in the art to better understand the technical solutions in one or more embodiments of this specification, the following will describe the technical solutions in one or more embodiments of this specification in conjunction with the drawings in one or more embodiments of this specification The technical solution is clearly and completely described, and obviously, the described embodiments are only a part of the embodiments in this specification, rather than all the embodiments. Based on one or more embodiments of this specification, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the scope of protection of one or more embodiments of this spe...

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Abstract

One or more embodiments of the present specification disclose a method and device for pushing marketing information to solve the problem that the pushed marketing information is inaccurate in the prior art and results in a low click rate by users. The method includes: acquiring behavior data of a user, wherein the behavior data includes login behavior data and consumption behavior data; performingbehavior pattern analysis on the behavior data of the user to obtain behavior pattern data, wherein the behavior pattern includes at least one dimension of the behavior data; performing association analysis on the behavior pattern data to obtain an association analysis result of the behavior pattern data; and pushing marketing information to the user according to the association analysis result.

Description

technical field [0001] This specification relates to the technical field of information mining, and in particular to a method and device for pushing marketing information. Background technique [0002] At present, in order to enable users to participate in as many promotion activities as possible on the APP page of the application program to increase user activity or transaction volume, the method of pushing messages to the user's mobile phone is usually adopted, that is, the APP pushes a message to the user's mobile phone, and the user By clicking on the pushed message, you can jump to the corresponding page of the APP to participate in the promotion. [0003] However, the current method of pushing messages basically adopts the method of pushing all messages, that is, all the messages of promotional activities are pushed to users. Obviously, this method will easily reduce the user's interest in the promotional activities, and even cause the user to uninstall the APP due to...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08G06Q30/02
CPCG06Q30/0254G06Q30/0255G06Q30/0269G06Q30/0277H04L67/55
Inventor 张新琛
Owner ADVANCED NEW TECH CO LTD
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