Marketing strategy determination method and system based on a block chain

A marketing strategy and determination method technology, applied in marketing, payment system, payment system structure, etc., can solve the problems of high cost of determination of traditional marketing strategies, high risk of privacy leakage, and large computing power, so as to improve data credibility and Accuracy, improving training efficiency, and reducing marketing costs

Inactive Publication Date: 2019-03-19
深圳市元智汇科技有限公司
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  • Abstract
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Problems solved by technology

[0008] The purpose of the present invention is to provide a method and system for determining a marketing strategy based on blockchain to solve the problems of high cost of determining traditional marketing strategies, high risk of privacy leakage and large computing power

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  • Marketing strategy determination method and system based on a block chain
  • Marketing strategy determination method and system based on a block chain

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Embodiment Construction

[0051] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0052] The purpose of the present invention is to provide a method and system for determining a marketing strategy based on blockchain, which can reduce the cost of determining the marketing strategy and reduce the risk of privacy leakage.

[0053] In order to make the above objects, features and advantages of the present invention more comprehensible, the present invention will be further described in detail below in conjunction with the accompanying drawings ...

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Abstract

The invention discloses a marketing strategy determination method and system based on a block chain. The determination method comprises the following steps: establishing an alliance chain by using a block chain technology; wherein the alliance chain is built by one or more initiators, and the alliance chain comprises a plurality of role nodes; wherein each role node corresponds to one marketing role; wherein the marketing roles comprise a data uploading role, a data collection role, a marketing model establishment role, a marketing channel establishment role, an operation role and a supervision role; updating the alliance chain through the role node, and determining the updated alliance chain; performing intelligent processing on the updated alliance chain by using an intelligent contract,and determining marketing metadata; establishing a marketing model according to the marketing metadata; and determining a marketing strategy according to the marketing model. By adopting the determination method and system provided by the invention, the determination cost of the marketing strategy can be reduced, and the privacy disclosure risk can be reduced.

Description

technical field [0001] The present invention relates to the field of marketing strategy formulation, in particular to a block chain-based marketing strategy determination method and system. Background technique [0002] With the rapid development of high-tech, enterprises are facing a "changing and turbulent market". The marketing concepts and marketing strategies of enterprises have undergone great changes. Many enterprises are facing new problems in marketing such as changes in customers and market demands, expectations and preferences, and the factors affecting marketing are becoming more and more uncertain. Such as product selection, cost price, business environment, sales channels, competitors, brand maintenance, enterprise management and sales promotion plans that affect the market situation. Any change in any variable will change the impact of other variables on the market. Enterprises need to make dynamic adjustments and corresponding changes. It is important to stu...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q20/38G06Q40/04G06Q30/02
CPCG06Q20/382G06Q30/02G06Q40/04
Inventor 陈坚
Owner 深圳市元智汇科技有限公司
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