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Management method and system for precise advertisement putting

A management method and advertising technology, which is applied in the management method and system field of precise advertising placement, can solve the problems of inaccurate advertising placement, poor advertising accuracy, and lack of effective point management.

Inactive Publication Date: 2019-10-22
上海小澜科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] For this reason, the embodiment of the present invention provides a management method and system for accurate advertisement placement to solve the problem that the existing advertisement placement cannot be accurate to a specific advertisement point, lacks effective management of the point, and has poor accuracy of advertisement placement

Method used

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  • Management method and system for precise advertisement putting
  • Management method and system for precise advertisement putting

Examples

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Embodiment 1

[0029] Such as figure 1 As shown, this embodiment proposes a management method for precise advertising delivery, which includes:

[0030] S110. Perform number management on the advertising points in the area, generate and store a list of numbers.

[0031] Further, the advertising spots are numbered and managed in the form of "address code + year + digital code". Among them, the digital code is self-incrementing code, which is coded in increasing order according to the advertising point. For example, the number of a certain point is "000120191", where 0001 is a four-digit address code, representing the location information of the point, and 2019 is the year information. 1 is the digital code of the point.

[0032] S120. According to the status information of the advertisement spots and the advertisement delivery conditions, match the advertisements to be delivered with suitable advertisement delivery spots, and generate a list of delivery spot numbers.

[0033] Further, the ...

Embodiment 2

[0039] Corresponding to the above-mentioned embodiment 1, such as figure 2 As shown, this embodiment proposes a precise advertising delivery management system, which includes:

[0040] The numbering module 210 is used to manage the numbering of the advertising points in the area, generate and store the numbering list;

[0041] The matching module 220 is used to match the corresponding advertising spots for the advertisements to be placed according to the status information of the advertising spots and the advertisement delivery conditions, and generate a list of delivery spot numbers;

[0042] The delivery module 230 is configured to deliver one-to-one advertisements to be delivered to corresponding advertisement delivery spots according to the delivery spot number list.

[0043] Further, the system also includes a status management module 240, configured to update and store the status information of the advertising spots.

[0044] The functions performed by each component ...

Embodiment 3

[0046] Corresponding to Embodiment 1 above, this embodiment provides a computer storage medium, which contains one or more program instructions, and the one or more program instructions are used to execute the method described in Embodiment 1.

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Abstract

The embodiment of the invention discloses a management method and system for precise advertisement putting. The method comprises the steps of numbering and carrying out centralized management on all advertisement point locations in the region; matching a proper point location for the advertisement to be delivered according to the state information of the advertisement point location and the delivery condition; summarizing and generating a delivery point location numbering list, and pushing advertisements in the one to one correspondence manner according to the delivery point location numberinglist, and accurately managing each advertisement point location. The unified management manner is low in cost and efficient in management. The advertisement points are accurately and orderly delivered according to the actual situation of each point, and the advertisement delivery accuracy is relatively high.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of advertisement placement, and in particular to a management method and system for precise advertisement placement. Background technique [0002] Advertising is a form of business related to life. It is an important means of communicating information among commodity producers, operators, and consumers. It is also an important form for enterprises to occupy the market, sell products, and provide labor services. The main purpose is to expand economic benefits. . The effective delivery of advertisements is an important content to ensure that the advertisements can bring obvious economic benefits to the advertisers. When the existing advertisements are placed, due to the large number of advertising spots and the wide distribution range, there is a lack of effective management of the advertising spots. , the specific location information of the point cannot be accurately managed, and t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251
Inventor 商国平肖庆平崔德力
Owner 上海小澜科技有限公司
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