Information recommendation method, server and storage medium

A technology for information recommendation and recommendation information, applied in the computer field, can solve the problems of wasting information resources and low accuracy of user placement and recommendation of advertising information, so as to simplify technical operations, improve the accuracy of placement recommendation, and improve click-through rate and conversion rate effect

Pending Publication Date: 2019-11-19
LAUNCH TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] It can be seen that in practical applications, the accuracy of user placement and recommendation of advertising information is low, which wastes information resources to a certain extent.

Method used

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  • Information recommendation method, server and storage medium
  • Information recommendation method, server and storage medium
  • Information recommendation method, server and storage medium

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Embodiment Construction

[0059] The technical solutions in the embodiments of the present application will be described below with reference to the drawings in the embodiments of the present application.

[0060]It should be understood that when used in this specification and the appended claims, the terms "comprising" and "comprises" indicate the presence of described features, integers, steps, operations, elements and / or components, but do not exclude one or Presence or addition of multiple other features, integers, steps, operations, elements, components and / or collections thereof.

[0061] The terms "first", "second" and the like in the specification and claims of the present application and the above drawings are used to distinguish different objects, rather than to describe a specific order. It should also be understood that the terminology used in the specification of this application is for the purpose of describing particular embodiments only and is not intended to limit the application. As ...

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Abstract

The invention discloses an information recommendation method, a server and a storage medium. The method comprises the following steps: obtaining the browsing duration and the clicking frequency of recommended information in a first time period, determining the putting probability of the first information in a second time period according to the browsing duration and the clicking frequency of the first information in the recommended information, and putting the first information according to the putting probability in the second time period. According to the embodiment of the invention, the user delivery recommendation accuracy of the advertisement information can be improved. The information resources are reasonably distributed.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to an information recommendation method, server and storage medium. Background technique [0002] Internet shared advertising space is a new business expansion model, which constructs a centralized advertising display platform through the Internet to realize the functions of information distribution, business cooperation, and user diversion. In order to accurately and efficiently provide the advertising information required by users in a limited advertising space, it is necessary to formulate a reasonable delivery strategy to improve the efficiency of users' access to target advertising information. In the existing technology, the bidding strategy is used to determine the order of the advertising booths; the user's behavior preference is sensed, and personalized delivery is realized based on the relevance of the advertising theme and content, so as to accurately recommen...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06G06F16/9535G06F16/958
CPCG06Q30/0271G06Q30/0245G06Q30/0631G06F16/9535G06F16/958
Inventor 刘新潘洋
Owner LAUNCH TECH CO LTD
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