Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Personalized click rate prediction method and device and readable storage medium

A prediction method and click-through rate technology, which is applied in the field of message optimization of financial technology, can solve the problem of low accuracy of message click-through rate prediction

Pending Publication Date: 2020-06-19
WEBANK (CHINA)
View PDF0 Cites 3 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The main purpose of this application is to provide a personalized click-through rate prediction method, device and readable storage medium, aiming to solve the technical problem of low accuracy in message click-through rate prediction in the prior art

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Personalized click rate prediction method and device and readable storage medium
  • Personalized click rate prediction method and device and readable storage medium
  • Personalized click rate prediction method and device and readable storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0071] It should be understood that the specific embodiments described here are only used to explain the present application, and are not intended to limit the present application.

[0072] The embodiment of the present application provides a personalized click-through rate prediction method. In the first embodiment of the personalized click-through rate prediction method of the present application, refer to figure 1 , the personalized click rate prediction method includes:

[0073] Step S10, obtaining prediction request information, and retrieving the messages to be selected corresponding to the prediction request information in the preset data pool;

[0074] In this embodiment, it should be noted that the message includes an advertisement, and the prediction request information includes one or more user feature codes, one or more message feature codes, and one or more context feature codes, wherein the The user feature encoding is obtained by further encoding user features ...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention discloses a personalized click rate prediction method and device and a readable storage medium. The personalized click rate prediction method comprises the steps of obtaining predictionrequest information, retrieving each to-be-selected message corresponding to the prediction request information in a preset data pool, calculating a balance factor corresponding to each to-be-selectedmessage, and predicting a personalized click rate corresponding to each to-be-selected message based on each balance factor. According to the invention, the technical problem of low prediction accuracy of the message click rate is solved.

Description

technical field [0001] The present application relates to the technical field of message optimization of financial technology (Fintech), and in particular to a personalized click rate prediction method, device and readable storage medium. Background technique [0002] With the continuous development of financial technology, especially Internet technology and finance, more and more technologies (such as distributed, blockchain, artificial intelligence, etc.) Requirements, such as the distribution of corresponding to-do items in the financial industry also have higher requirements. [0003] With the continuous development of computer software and artificial intelligence, the application fields of artificial intelligence are becoming more and more extensive. At present, in the field of news, it is usually based on historical data to predict the click-through rate of news, and then push the news with higher click-through rate to However, historical data often has a lag in the t...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): G06Q10/04G06Q30/02
CPCG06Q10/04G06Q30/0242
Inventor 王国瑞刘博
Owner WEBANK (CHINA)
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com