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Multi-DSP real-time bidding method and device for internet advertisements

An Internet advertising and bidding technology, applied in the multi-DSP real-time bidding field of Internet advertising, can solve problems such as the inability to meet the timeliness of high-concurrency real-time bidding

Active Publication Date: 2020-10-23
北京悠易网际科技发展有限公司
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Problems solved by technology

[0004] The purpose of the embodiments of the present invention is to provide a multi-DSP real-time bidding method and device for Internet advertising, to solve the problem that DSPs may not be able to meet the timeliness, high stability and high accuracy of high concurrent real-time bidding

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  • Multi-DSP real-time bidding method and device for internet advertisements

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Embodiment Construction

[0050]The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0051] In order to solve the problem that DSPs may not be able to meet the timeliness, high accuracy and high stability of high concurrent real-time bidding, the embodiment of the present invention provides a multi-DSP real-time bidding method and device for Internet advertising.

[0052] Specifically, see figure 1 , in the embodiment of the present invention, a multi-DSP bidding platform can be built. The multi-DSP bidding platform can also be understood as a ...

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Abstract

The embodiment of the invention provides a multi-DSP real-time bidding method and device for Internet advertisements. The method comprises the steps of: receiving a plurality of pieces of advertisement bidding information transmitted by an advertisement display side, searching advertisement bidding information matched with the target user information of each DSP from the advertisement bidding information, and obtaining the target advertisement bidding information of each DSP; sending each piece of target advertisement bidding information to at least one DSP corresponding to the target advertisement bidding information; receiving bidding responses fed back by the DSPs; determining a target DSP from a plurality of DSPs participating in bidding the target advertisement bidding information; searching a target advertisement material matched with advertisement position attribute information from a pre-stored material library of the target DSP according to the advertisement position attributeinformation contained in the target advertisement bidding information, and sending the bid of the target DSP and the target advertisement material to the advertisement display party. The timeliness,the high stability and the high accuracy of high-concurrency real-time bidding can be realized.

Description

technical field [0001] The invention relates to the technical field of Internet advertisements, in particular to a multi-DSP real-time bidding method and device for Internet advertisements. Background technique [0002] Internet advertisements are advertisements displayed to users through terminals such as computers and mobile phones. Among them, Internet advertisements in the form of real-time bidding (RTB, real time bidding) are widely used. [0003] Real-time bidding is usually completed through the interaction between the supply-side platform (SSP, Sell-Side Platform) and the demand-side platform (DSP, Demand side platform). The real-time bidding process has high requirements for timeliness, stability and accuracy. Usually the bidding process for a single ad slot needs to be completed within 60ms. In addition, real-time bidding is a highly concurrent process. DSP may receive a large amount of advertising bidding information at the same time. Therefore, limited by the p...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0275G06Q30/0277
Inventor 李泽强李旸
Owner 北京悠易网际科技发展有限公司
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