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Advertisement matching method and device and storage medium

A matching method and matching device technology, which can be applied to other database retrieval, marketing, network data retrieval, etc., can solve problems such as poor advertising effect, achieve the effect of improving advertising effect, convenient use, and enhancing advertising experience

Pending Publication Date: 2021-01-01
CHENGDU XINCHAO MEDIA GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In order to solve the problem of poor advertisement delivery effect in the prior art, the purpose of the present invention is to provide an advertisement matching method, device and storage medium to match corresponding advertisements for different users, so as to realize accurate advertisement placement

Method used

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  • Advertisement matching method and device and storage medium
  • Advertisement matching method and device and storage medium
  • Advertisement matching method and device and storage medium

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Embodiment

[0066] In order to realize accurate placement of advertisements, the embodiments of the present application provide an advertisement matching method, device and storage medium, which can match corresponding advertisements for different users, thereby realizing precise placement of advertisements.

[0067] First of all, in order to more intuitively understand the solutions provided by the embodiments of this application, the following combines figure 1 , to describe the system architecture of the advertisement matching solution provided by the embodiment of the present application.

[0068] Such as figure 1 Shown is a schematic diagram of the application environment of the advertisement matching method, device and storage medium provided by one or more embodiments of the present application. Such as figure 1 As shown, at least one multimedia playback device and multiple image acquisition devices respectively establish communication connections with the server for data communi...

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Abstract

The invention relates to the technical field of advertisement putting, and discloses an advertisement matching method and device and a storage medium, and the method comprises the steps: receiving a first image transmitted by each image collection device, wherein the image collection devices are installed in each store; determining a first user identifier of a first user entering each store basedon the first image; determining shopping preference and / or consumption level corresponding to each first user identifier in the first user identifiers according to the first user identifiers and the commodity information of each store; and establishing a corresponding relationship between the user identifier and the advertisement according to the first user identifier and the advertisement matchedwith the shopping preference and / or the consumption level. According to the invention, corresponding advertisements can be matched for different users.

Description

technical field [0001] The present invention relates to the technical field of advertisement delivery, in particular to an advertisement matching method, device and storage medium. Background technique [0002] In order to achieve better marketing effects, some store owners will place advertisements on nearby advertising machines to achieve the effect of attracting customers. [0003] At present, when the advertising machine plays the advertisements, it mostly plays the published advertisements according to the set playing order. When the user watches the advertisement played by the advertising machine, the content of the advertisement may not be the content that the user is interested in, thus Advertisements cannot be delivered precisely for different users. Contents of the invention [0004] In order to solve the problem of poor advertisement delivery effect in the prior art, the object of the present invention is to provide an advertisement matching method, device and ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/9535G06F16/958
CPCG06Q30/0251G06Q30/0207G06F16/9535G06F16/958
Inventor 田佳平张磊
Owner CHENGDU XINCHAO MEDIA GRP CO LTD
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