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Customer life cycle value determination method and device, equipment and medium

A technology of life cycle and determination method, applied in marketing, instruments, data processing applications, etc., can solve the problem of consuming large computing resources and human resources, and achieve the effect of reducing the amount of calculation, reducing labor costs, and improving the efficiency of determination

Pending Publication Date: 2022-01-14
BEIJING WODONG TIANJUN INFORMATION TECH CO LTD +1
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  • Abstract
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Problems solved by technology

[0002] In related technologies, when obtaining multiple indicators for measuring customer lifetime value (Customer Lifetime Value, CLV) at the same time, it is usually to use multiple models to sequentially predict the corresponding indicators; in this way, there are multiple models running at the same time that consume a lot of computing resources and HR issues

Method used

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  • Customer life cycle value determination method and device, equipment and medium
  • Customer life cycle value determination method and device, equipment and medium
  • Customer life cycle value determination method and device, equipment and medium

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Embodiment Construction

[0028] The technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application.

[0029] It should be understood that references to "an embodiment of the present application" or "the foregoing embodiment" throughout the specification mean that a specific feature, structure or characteristic related to the embodiment is included in at least one embodiment of the present application. Therefore, appearances of "in the embodiment of the present application" or "in the foregoing embodiment" throughout the specification do not necessarily refer to the same embodiment. Furthermore, the particular features, structures or characteristics may be combined in any suitable manner in one or more embodiments. In various embodiments of the present application, the serial numbers of the above-mentioned processes do not mean the order of execution, and the execution order ...

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Abstract

The embodiment of the invention discloses a customer life cycle value determination method and device, equipment and a medium, and the method comprises the steps: obtaining a to-be-tested customer; determining a static feature, a dynamic feature and a sequence feature which have an association relationship with the to-be-detected customer; based on the static features, the dynamic features and the sequence features, determining at least one index parameter for measuring the customer life cycle value of the to-be-detected customer; and based on the at least one index parameter, determining the life cycle value of the to-be-predicted customer.

Description

technical field [0001] The present application relates to the technical field of customer value forecasting, and in particular to a method, device, equipment and medium for determining customer lifetime value. Background technique [0002] In related technologies, when obtaining multiple indicators for measuring customer lifetime value (Customer Lifetime Value, CLV) at the same time, it is usually to use multiple models to sequentially predict the corresponding indicators; in this way, there are multiple models running at the same time that consume a lot of computing resources and Human resource issues. Contents of the invention [0003] In order to solve the above technical problems, the embodiment of the present application provides a method, device, equipment and medium for determining the customer life cycle value, based on the static features, dynamic features and sequence features associated with the customer to be tested, determine the value of the customer to be te...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/04G06Q10/06G06Q30/02
CPCG06Q10/04G06Q10/06393G06Q30/0201
Inventor 邓勇王少帅王厅玮任刚
Owner BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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