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System and method for visibly analyzing dot-teat flow data with parallel coordinate system

A click stream data and coordinate system technology, applied in data processing applications, electrical digital data processing, special data processing applications, etc., can solve the problems of weak purchase data and navigation data, limiting the understanding and concealment of investment return effects, etc.

Inactive Publication Date: 2002-03-20
INT BUSINESS MASCH CORP
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  • Summary
  • Abstract
  • Description
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AI Technical Summary

Problems solved by technology

Although useful to some extent, most existing tools suffer from the following disadvantages: (1) the summaries they provide obscure useful details, (2) static displays such as bar charts and pie charts distract the user limited to passive interpretation, and (3) a weak (or lack of) link between purchase data and navigation data limits understanding of the site's ROI performance

Method used

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  • System and method for visibly analyzing dot-teat flow data with parallel coordinate system
  • System and method for visibly analyzing dot-teat flow data with parallel coordinate system
  • System and method for visibly analyzing dot-teat flow data with parallel coordinate system

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Embodiment Construction

[0025] The present invention provides an interactive parallel coordinate system that can be used to provide users with greater ability to interpret and explore clickstream data for online stores on the Web. Parallel coordinates is a visualization method for displaying multivariate data sets to identify relationships between variables. A parallel coordinate system consists of a series of parallel lines perpendicular to the x-axis (or y-axis) of a Cartesian coordinate system, and preferably each adjacent axis is equidistant, although equidistance is not required. Each parallel axis is assigned a specified associated variable, and the values ​​of the associated variable are plotted along the respective axis. An independent variable is represented by a polygonal polyline connecting the values ​​of the corresponding dependent variables associated with that independent variable, and it illustrates the relationship of an independent variable to the dependent variable that appears on ...

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Abstract

A computer system and method provide one or more visualizations to one or more users of a network application. The computer executes a sessionization process that receives one or more Web server logs from one or more online stores, and generates a session table for each session found from requests recorded in Web server logs. A shopping step finder process then receives the session tables and generates one micro-conversion table for each given session table. Finally, a visualization process receives the micro-conversion tables and generates one or more micro-conversion visualizations of the micro-conversions.

Description

technical field [0001] The present invention relates to shopping via a computer network. More specifically, the present invention relates to the visualization and analysis of clickstream data from one or more online stores, wherein the clickstream data is visualized and analyzed using an extended parallel coordinate system. Background technique [0002] Commerce over the network, especially electronic commerce over the Internet, has grown significantly over the past few years. The part of e-commerce enables users / customers to access product information and purchase them from different commerce websites (ie online stores). There are a large number of currently operating online stores on the Internet, including: Amazon.com, e-Toys.com, Wal-Mart.com, LLBean.com and Macys.com. These online stores provide various customer services to make commerce possible through the website. Some examples of basic services are product catalogs, shopping carts, and checkout processing, where ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06
CPCG06Q30/0641G06Q30/06Y10S707/99943G06Q30/0633
Inventor 托马斯·安舍尼·科菲诺斯蒂芬·H·戈莫里李峻荣马克·爱德华·波德拉赛克
Owner INT BUSINESS MASCH CORP
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