Systems and methods for using DNS records to provide targeted marketing services

Inactive Publication Date: 2008-11-13
VERIZON PATENT & LICENSING INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Entities that employ targeted marketing face two challenges: 1) cost-effectiveness in identifying the individuals or groups most likely to be differentiall

Method used

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  • Systems and methods for using DNS records to provide targeted marketing services
  • Systems and methods for using DNS records to provide targeted marketing services
  • Systems and methods for using DNS records to provide targeted marketing services

Examples

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Embodiment Construction

[0018]The following description is intended to convey a thorough understanding of the embodiments described by providing a number of specific embodiments and details involving using Domain Name System (DNS) records to identify user interests, and using those user interests to send marketing content to the user. It should be appreciated, however, that these specific embodiments and details are exemplary only.

[0019]As used herein, the term “marketing content” is interpreted broadly to include any type of information that a service provider or a third party may elect to send to a user. Thus, marketing content can include, but is not limited to, offers for goods or services, requests for charitable donations, requests for information, general information not associated with an offer or request, etc.

[0020]As used herein, the term “targeted marketing services (TMS)” is interpreted broadly to include marketing activity whereby steps are taken to deliver marketing content to a particular gr...

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Abstract

Systems and methods can include collecting addressability information about users accessing a service provider's IP-based network communication services, collecting information sufficient to identify when the user is accessing the service provider's IP-based network communication services, collecting the domain names accessed by the user and using the collected information to associate the user with certain marketing content. The systems and methods can further include sending the marketing content to the user through various distribution channels by using the addressability information. The systems and methods can further include recording the collected information over time to refine the ability or predict the user's receptiveness to certain marketing content so as to improve the effectiveness of TMS.

Description

[0001]This application claims priority to U.S. Provisional Application No. 60 / 917,553 filed May 11, 2007, herein incorporated by reference in its entirety.[0002]The contents of the following applications, filed concurrently herewith, are incorporated by reference in their entirety: U.S. Non-Provisional Patent App. No.: ______, Attorney Docket No.: ______, titled “Systems and Methods for Using IP Transport Records to Provide Targeted Marketing Services,” U.S. Non-Provisional Patent App. No.: ______, Attorney Docket No.: ______, titled “Systems and Methods for Using Voice Services Records to Provide Targeted Marketing Services,” U.S. Non-Provisional Patent App. No.: ______, Attorney Docket No.: ______, titled “Systems and Methods for Using Video Services Records to Provide Targeted Marketing Services” and U.S. Non-Provisional Patent App. No.: ______, Attorney Docket No.: ______, titled “Systems and Methods for Using Value-Added Services Records to Provide Targeted Marketing Services.”...

Claims

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Application Information

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IPC IPC(8): G06Q30/00
CPCG06Q30/02G06Q30/0242G06Q30/0251G06Q30/0277H04N21/23106H04N21/25808H04N21/25883H04N21/2668H04N21/42684H04N21/454H04N21/6125
Inventor WHITEHEAD, STEVEN D.
Owner VERIZON PATENT & LICENSING INC
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