Promotion information display method and device, equipment and storage medium

Abstract

The invention provides a promotion information display method and device, equipment and a storage medium, and belongs to the technical field of multimedia. The method comprises the steps of displaying resources and first promotion information in a resource display page; in response to a first interaction operation on the first promotion information, a first animation effect is displayed, the first animation effect is an effect that the first promotion information is turned over to display second promotion information, and the second promotion information is located on the lower layer of the first promotion information; the opening degree of the first promotion information is associated with the first interaction operation. According to the technical scheme, a novel and convenient interaction mode based on the promotion information can be provided, more promotion information can be simply and conveniently transmitted while users are attracted to interact with the promotion information, and the transmitted information amount and information transmission efficiency are improved.

Description

Technical Field

[0001] The present disclosure relates to the field of multimedia technology, and in particular to a promotion information display method, device, equipment and storage medium. Background Art

[0002] With the development of Internet technology and the increasing number of promotional information on the Internet, various promotional information, such as promotional text or promotional pictures, are often displayed when playing videos or displaying articles. However, promotional information is usually displayed directly on the current page, and users can jump to the page associated with the promotional information after clicking on the promotional information, and the interaction method is relatively simple. Summary of the invention

[0003] The present disclosure provides a promotion information display method, device, equipment and storage medium, which can provide a novel and convenient interactive mode based on promotion information, thereby attracting users to interact with the promotion information, and simply and conveniently delivering more promotion information, thereby improving the amount of information delivered and the efficiency of information delivery. The technical solution of the present disclosure is as follows:

[0004] According to one aspect of an embodiment of the present disclosure, a promotion information display method is provided, including:

[0005] On the resource display page, display the resource and the first promotion information;

[0006] In response to a first interactive operation on the first promotional information, a first animation effect is displayed, wherein the first animation effect is an effect in which the first promotional information is flipped over to display second promotional information, the second promotional information is located at a lower layer of the first promotional information, and the degree of flipping of the first promotional information is associated with the first interactive operation.

[0007] According to another aspect of an embodiment of the present disclosure, there is provided a promotion information display device, comprising:

[0008] A first display unit is configured to display resources and first promotion information in a resource display page;

[0009] The second display unit is configured to display a first animation effect in response to a first interactive operation on the first promotional information, wherein the first animation effect is an effect of the first promotional information being turned over to display second promotional information, the second promotional information is located at a lower layer of the first promotional information, and the degree of turning over of the first promotional information is associated with the first interactive operation.

[0010] In some embodiments, the first interaction operation is a sliding operation;

[0011] The second display unit is configured to, in response to a sliding operation on the first promotional information in a first direction, display an effect of the first promotional information opening in the first direction to display the second promotional information, and the degree of opening of the first promotional information is positively correlated with the sliding distance of the sliding operation; or, when the first promotional information has been opened, in response to a sliding operation on the first promotional information in a second direction, display an effect of the first promotional information closing in the second direction to cover the second promotional information, and the degree of opening of the first promotional information is negatively correlated with the sliding distance of the sliding operation.

[0012] In some embodiments, the first interactive operation on the first promotional information is a twisting operation;

[0013] The second display unit is configured to, in response to a twisting operation in a third direction, display an effect that the first promotional information is flipped toward the third direction to display the second promotional information, and the degree of flipping of the first promotional information is positively correlated with the twisting angle of the twisting operation; or, in the case that the first promotional information has been flipped, in response to a twisting operation in a fourth direction, display an effect that the first promotional information is closed toward the fourth direction to cover the second promotional information, and the degree of flipping of the first promotional information is negatively correlated with the twisting angle of the twisting operation.

[0014] In some embodiments, the first promotion information and the second promotion information are both used to promote a target object, and the device further includes:

[0015] The third display unit is configured to display a page associated with the target object in response to any one of the first promotion information and the second promotion information satisfying a preset condition; or to display a page associated with the target object in response to the display duration of the first animation effect reaching a first duration.

[0016] In some embodiments, the third display unit is configured to display a page associated with the target object in response to a display area of ​​the first promotion information being smaller than a first area; or to display a page associated with the target object in response to a display area of ​​the second promotion information being larger than a second area.

[0017] In some embodiments, the third display unit is configured to display a first prompt message, wherein the first prompt message is used to prompt a jump to a page associated with the target object; in response to a confirmation operation on the first prompt message, the page associated with the target object is displayed; or, in the absence of a rejection operation on the first prompt message, when the display time of the first prompt message reaches a second time length, the page associated with the target object is displayed.

[0018] In some embodiments, the second display unit is further configured to display a second animation effect in response to the first interactive operation on the second promotional information when the first promotional information is completely opened, the second animation effect being the effect of the second promotional information being opened to display third promotional information, the third promotional information being located at a lower layer of the second promotional information, and the degree of opening of the second promotional information being associated with the first interactive operation.

[0019] In some embodiments, the first display unit is further configured to display guidance information in the resource display page, wherein the guidance information is used to guide the execution of the first interactive operation to display the second promotion information, and the guidance information includes at least one of a guidance text and a guidance animation.

[0020] In some embodiments, the second display unit is further configured to display a third animation effect in response to the display time of the first promotional information reaching a third time period without receiving the first interactive operation, wherein the third animation effect is an effect in which the first promotional information is gradually turned over to display the second promotional information.

[0021] In some embodiments, the apparatus further comprises:

[0022] The fourth display unit is configured to display an interactive control, where the interactive control is used to prompt a jump to a page associated with the second promotional information through a second interactive operation, where the second interactive operation is any one of a trigger operation and a twist operation on the interactive control; in response to the second interactive operation, the page associated with the second promotional information is displayed.

[0023] In some embodiments, the fourth display unit is configured to display the interactive control appearing in the resource display page in a preset manner; and display the interactive control moving along a preset trajectory until the interactive control is displayed at a target position.

[0024] In some embodiments, the fourth display unit is further configured to perform at least one of the following: during the movement of the interactive control, display the interactive control to gradually increase in size; during the movement of the interactive control, display the transparency of the interactive control to gradually decrease; during the movement of the interactive control, display the interactive control to gradually change from a first shape to a second shape.

[0025] In some embodiments, the resource display page also includes a display countdown for the interactive control, and the fourth display unit is further configured to, in response to the end of the display countdown for the interactive control, display the interactive control without receiving the first interactive operation; and to cancel the display countdown for the interactive control in response to the first interactive operation if the display countdown for the interactive control has not ended.

[0026] In some embodiments, the first display unit is configured to display the resource in the resource display page; in the process of displaying the resource, display a second prompt information, the second prompt information is used to prompt the display of the first promotion information, the second prompt information includes a countdown for the display of the first promotion information; in response to the end of the countdown for the display of the first promotion information, display the first promotion information in the resource display page.

[0027] In some embodiments, the first display unit is configured to display the resource in the resource display page; in the process of displaying the resource, display third prompt information, wherein the third prompt information is used to prompt to perform a third interactive operation on the resource to display the first promotional information; in response to the third interactive operation on the resource, display the first promotional information in the resource display page.

[0028] In some embodiments, the display area where the second prompt information is located also includes a viewing control, and the viewing control is used to jump to a page associated with the first promotion information after being triggered.

[0029] According to another aspect of an embodiment of the present disclosure, an electronic device is provided, the electronic device comprising:

[0030] one or more processors;

[0031] A memory for storing program codes executable by the processor;

[0032] The processor is configured to execute the program code to implement the above-mentioned promotion information display method.

[0033] According to another aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When a program code in the computer-readable storage medium is executed by a processor of an electronic device, the electronic device is enabled to execute the above-mentioned promotion information display method.

[0034] According to another aspect of an embodiment of the present disclosure, a computer program product is provided, including a computer program, and when the computer program is executed by a processor, the above-mentioned promotion information display method is implemented.

[0035] The disclosed embodiment provides a promotion information display method, which displays the first promotion information in the process of displaying resources, supports opening the first promotion information through interactive operation, and then displays the second promotion information located at the next layer, and also supports controlling the opening degree of the first promotion information through the first interactive operation, thereby providing a novel and convenient interaction method based on promotion information. The above method can attract users to interact with the promotion information while simply and conveniently delivering more promotion information, thereby improving the amount of information delivered and the efficiency of information delivery.

[0036] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0037] The drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute improper limitations on the present disclosure.

[0038] Figure 1 The figure is a schematic diagram of an implementation environment according to an exemplary embodiment.

[0039] Figure 2 The present invention is a flowchart of a promotion information display method according to an exemplary embodiment.

[0040] Figure 3 The figure is a flow chart of another promotion information display method according to an exemplary embodiment.

[0041] Figure 4 is a schematic diagram showing second prompt information according to an exemplary embodiment.

[0042] Figure 5 The figure is a schematic diagram showing guidance information according to an exemplary embodiment.

[0043] Figure 6 is a schematic diagram showing a first animation effect according to an exemplary embodiment.

[0044] Figure 7 The figure is a flow chart of another promotion information display method according to an exemplary embodiment.

[0045] Figure 8 It is a schematic diagram of an interactive control according to an exemplary embodiment.

[0046] Fig. 9 The present invention is a block diagram of a promotion information display device according to an exemplary embodiment.

[0047] Fig.10It is a block diagram of another promotion information display device according to an exemplary embodiment.

[0048] Fig.11 It is a block diagram of an electronic device according to an exemplary embodiment. DETAILED DESCRIPTION

[0049] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0050] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0051] It should be noted that the information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data used for analysis, stored data, displayed data, etc.) and signals involved in this application are all authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with the relevant laws, regulations and standards of relevant countries and regions. For example, the resources and promotion information involved in this application are obtained with full authorization.

[0052] Figure 1 FIG. 1 is a schematic diagram of an implementation environment according to an exemplary embodiment. Taking the electronic device provided as a terminal as an example, see Figure 1 The implementation environment specifically includes: a terminal 101 and a server 102. The terminal 101 and the server 102 can be directly or indirectly connected via wired or wireless communication, which is not limited in the present disclosure.

[0053] The terminal 101 may be at least one of a smart phone, a smart watch, a desktop computer, a laptop computer, an MP3 player (Moving Picture Experts Group Audio Layer III), an MP4 player (Moving Picture Experts Group Audio Layer IV), a laptop computer, etc. A target application may be installed and run on the terminal 101, and the target application may be any application that supports resource display, such as video applications, novel applications, social applications, shopping applications, etc.

[0054] In the process of running the target application, the terminal 101 can display the resource display page provided by the target application, and the resource display page is used to display resources, such as videos, images, texts, etc. The terminal 101 can also display promotion information in the resource display page while displaying the resources. The promotion information is used to promote the target object, and the target object can be the promoted application, item, virtual resource, etc. The user can perform interactive operations on the promotion information through the terminal 101, and then view the page associated with the promotion information. Among them, the page associated with the promotion information can be a page associated with the target object promoted by the promotion information. For example, when the target object is an application, the page associated with the target object can be a download page of the application; when the target object is an item, the page associated with the target object can be a redemption page of the item.

[0055] The terminal 101 may generally refer to one of a plurality of terminals. This embodiment is described by taking the terminal 101 as an example. Those skilled in the art may know that the number of the above terminals may be more or less. For example, the above terminals may be several, or the above terminals may be dozens or hundreds, or a greater number. The embodiment of the present disclosure does not limit the number and device type of the terminals.

[0056] The server 102 is at least one of a single server, multiple servers, a cloud computing platform, and a virtualization center. The server 102 is used to provide background services for the target application. The server 102 can be connected to the terminal 101 via a wireless network or a wired network, and the server 102 can push resources and promotion information to the terminal 101 so that the terminal 101 displays the resources and promotion information on the resource display page. In some embodiments, the number of the above servers can be more or less, and the embodiments of the present disclosure are not limited to this. Of course, the server 102 also includes other functional servers to provide more comprehensive and diversified services.

[0057] Figure 2 is a flow chart of a promotion information display method according to an exemplary embodiment. Figure 2 As shown, the method is performed by an electronic device and includes the following steps:

[0058] In step 201, the electronic device displays resources and first promotion information on a resource display page.

[0059] In the disclosed embodiment, the resource display page may be a page provided by any application running on the electronic device. The resource is any type of multimedia resource provided by the application, such as a live video stream, a long video, a short video, an image, or a text. The first promotion information is information used to promote the target object. The target object may be the promoted application, item, virtual resource, etc. The first promotion information includes, but is not limited to: images, text, etc. used to promote the target object.

[0060] In some embodiments, the first promotional information is associated with a resource. In response to a resource display instruction, the electronic device displays the resource in a resource display page and displays the promotional information associated with the resource. The resource being associated with the promotional information may mean that the resource and the promotional information are used to promote the same target object. For example, the resource is a video used to promote a target object, and the first promotional information is a graphic card used to promote the target object, that is, the first promotional information is in the shape of a card, and the first promotional information includes an image and text used to promote the target object.

[0061] In step 202, in response to a first interactive operation on the first promotional information, the electronic device displays a first animation effect, where the first animation effect is an effect of the first promotional information being turned over to display the second promotional information.

[0062] In the disclosed embodiment, the first promotional information is interactive information, and the form of the first promotional information can change accordingly based on the interactive operation input by the user. The first interactive operation on the first promotional information can be a direct operation or an indirect operation input by the user. Among them, direct operation refers to an operation that directly acts on the first promotional information, such as a sliding operation or a long press operation on the first promotional information. Indirect operation refers to an operation that does not directly act on the first promotional information but can interact with the first promotional information, such as a twisting operation, a shaking operation, a swinging operation, an air gesture, etc.

[0063] In response to a first interactive operation on the first promotional information, the electronic device displays an animation effect of the first promotional information being turned over to display the second promotional information. The degree of opening of the first promotional information is associated with the first interactive operation. In other words, the user can control the degree of opening of the first promotional information by performing the first interactive operation. The second promotional information is located at the lower layer of the first promotional information. As the degree of opening of the first promotional information gradually increases, the display area exposed by the second promotional information gradually increases. By supporting users to control the degree of opening of the promotional information and displaying the animation effect of the first promotional information being turned over, not only a new interactive method based on promotional information is provided, but also the interactive results can be fed back to the user by displaying animation effects, so that more promotional information can be delivered while improving the user's interactive experience, thereby increasing the amount of information delivered.

[0064] It should be noted that the objects promoted by the second promotion information may be the same as or different from those promoted by the first promotion information. The first promotion information and the second promotion information may include the same or different information types, for example, the first promotion information includes an image and the second promotion information includes text, which is not limited in the embodiments of the present disclosure.

[0065] The disclosed embodiment provides a promotion information display method, which displays the first promotion information in the process of displaying resources, supports opening the first promotion information through interactive operation, and then displays the second promotion information located at the next layer, and also supports controlling the opening degree of the first promotion information through the first interactive operation, thereby providing a novel and convenient interaction method based on promotion information. The above method can attract users to interact with the promotion information while simply and conveniently delivering more promotion information, thereby improving the amount of information delivered and the efficiency of information delivery.

[0066] In some embodiments, the first interaction operation is a sliding operation;

[0067] In response to a first interactive operation on the first promotional information, displaying a first animation effect includes:

[0068] In response to a sliding operation in a first direction on the first promotional information, the first promotional information is displayed to be flipped in the first direction to display the second promotional information, and the degree of flipping of the first promotional information is positively correlated with the sliding distance of the sliding operation; or

[0069] When the first promotional information has been opened, in response to a sliding operation in a second direction on the first promotional information, the first promotional information is displayed to close in the second direction to cover the second promotional information, and the opening degree of the first promotional information is negatively correlated with the sliding distance of the sliding operation.

[0070] In the embodiment of the present disclosure, by supporting the use of a sliding operation to interact with the first promotional information, the user can simply and conveniently control the opening or closing of the first promotional information based on the direction of the sliding operation, and the feedback result of the interactive operation is consistent with the user's conventional cognition, thereby improving the user's interactive experience and human-computer interaction efficiency.

[0071] In some embodiments, the first interactive operation on the first promotional information is a twisting operation;

[0072] In response to a first interactive operation on the first promotional information, displaying a first animation effect includes:

[0073] In response to the twisting operation in the third direction, the first promotional information is displayed to be flipped in the third direction to display the second promotional information, and the degree of flipping of the first promotional information is positively correlated with the twisting angle of the twisting operation; or

[0074] When the first promotional information has been opened, in response to the twisting operation in the fourth direction, the first promotional information is displayed to close in the fourth direction to cover the second promotional information, and the opening degree of the first promotional information is negatively correlated with the twisting angle of the twisting operation.

[0075] In the disclosed embodiment, by supporting the use of a twisting operation to interact with the first promotional information, the complexity of the interactive operation can be further reduced. The user can control the opening or closing of the first promotional information by twisting the electronic device in different directions, thereby further improving the user's interactive experience and human-computer interaction efficiency.

[0076] In some embodiments, the first promotion information and the second promotion information are both used to promote the target object, and the method further includes:

[0077] In response to any one of the first promotion information and the second promotion information satisfying a preset condition, displaying a page associated with the target object; or,

[0078] In response to the display duration of the first animation effect reaching a first duration, a page associated with the target object is displayed.

[0079] In the disclosed embodiment, compared with the traditional jump method of clicking on promotional information to jump to the related page, the above-mentioned jump method can not only transmit more and more comprehensive promotional information before the jump, but also ensure that the jump timing is within the time period when the user performs interactive operations. When viewing the promotional information, the user can smoothly transition to the exploration process of the related page. The connection between the promotional information and the page associated with the target object is more natural, which improves the page display effect, thereby providing an immersive interactive experience.

[0080] In some embodiments, in response to any one of the first promotion information and the second promotion information satisfying a preset condition, displaying a page associated with the target object includes:

[0081] In response to the display area of ​​the first promotion information being smaller than the first area, displaying a page associated with the target object; or,

[0082] In response to the display area of ​​the second promotion information being larger than the second area, a page associated with the target object is displayed.

[0083] In the disclosed embodiment, by associating the display area of ​​the promotional information with the jump timing, it can be ensured that both the first promotional information and the second promotional information can be effectively transmitted before the jump, avoiding jumping to other pages as soon as the second promotional information is exposed, thereby being able to transmit more and more comprehensive information and increasing the amount of information transmitted.

[0084] In some embodiments, the method further comprises:

[0085] When the first promotional information is completely opened, in response to the first interactive operation on the second promotional information, a second animation effect is displayed. The second animation effect is the effect of the second promotional information being opened to display the third promotional information. The third promotional information is located at the lower layer of the second promotional information. The opening degree of the second promotional information is associated with the first interactive operation.

[0086] In the embodiment of the present disclosure, when the resource promotion page includes multiple layers of promotion information, the above-mentioned interaction method can be used to turn over the multiple layers of promotion information in sequence, thereby providing the user with an interactive experience similar to "turning over a book". It not only provides a new interaction method based on promotion information, but also can transmit more promotion information during the interaction process, thereby increasing the amount of information transmitted.

[0087] In some embodiments, the method further comprises:

[0088] In response to the display duration of the first promotional information reaching a third duration, without receiving the first interactive operation, a third animation effect is displayed, where the third animation effect is an effect in which the first promotional information is gradually turned over to display the second promotional information.

[0089] In the disclosed embodiment, by automatically turning over the first promotional information to gradually reveal the second promotional information when the user has not performed the first interactive operation for a long time, more promotional information can be delivered on the resource display page as much as possible, thereby increasing the amount of information displayed. In addition, compared with displaying a single promotional information, presenting the switching process of the promotional information through animation effects can increase the visibility of the promotional information, thereby ensuring the effectiveness of the promotional information, that is, ensuring that the promotional information can effectively promote the target object.

[0090] In some embodiments, the method further comprises:

[0091] Displaying an interactive control, where the interactive control is used to prompt a user to jump to a page associated with the second promotional information through a second interactive operation, where the second interactive operation is any one of a triggering operation and a twisting operation on the interactive control;

[0092] In response to the second interactive operation, a page associated with the second promotional information is displayed.

[0093] In the disclosed embodiments, a variety of convenient jump methods can be provided through interactive controls. Users can quickly trigger the electronic device to jump to a page associated with the promotional information by triggering the interactive control or twisting the electronic device, without having to perform other complex operations, thereby improving the efficiency of human-computer interaction.

[0094] In some embodiments, displaying an interactive control includes:

[0095] Display interactive controls appear in the resource display page in a preset manner;

[0096] The interactive control is displayed and moves along the preset trajectory until the interactive control is displayed at the target position.

[0097] In the disclosed embodiment, by displaying the process of the interactive control moving in the resource display page, the visibility of the interactive control can be improved, thereby prompting the user to perform the second interactive operation prompted by the interactive control, thereby improving the efficiency of human-computer interaction.

[0098] In some embodiments, in a resource display page, displaying resources and first promotion information includes:

[0099] In the resource display page, display resources;

[0100] In the process of displaying the resource, displaying the second prompt information, the second prompt information is used to prompt the display of the first promotion information, and the second prompt information includes a countdown for displaying the first promotion information;

[0101] In response to the countdown for displaying the first promotion information ending, the first promotion information is displayed on the resource display page.

[0102] In the disclosed embodiment, by displaying prompt information during the process of displaying resources to indicate that promotional information is about to be displayed and transmitting a countdown for displaying the promotional information, the amount of information transmitted can be increased while increasing the visibility of the promotional information and improving the effectiveness of the promotional information.

[0103] In some embodiments, in a resource display page, displaying resources and first promotion information includes:

[0104] In the resource display page, display resources;

[0105] During the process of displaying the resource, displaying third prompt information, where the third prompt information is used to prompt to perform a third interactive operation on the resource to display the first promotion information;

[0106] In response to a third interactive operation on the resource, the first promotion information is displayed in the resource display page.

[0107] In the embodiment of the present disclosure, by prompting the user to interact with the resource to display the first promotional information during the process of displaying the resource, not only can the amount of information transmitted be increased, but the user can also be supported to view the first promotional information by performing interactive operations, thereby improving the efficiency of human-computer interaction.

[0108] Above Figure 2 The figure shows a display process of a promotion information disclosed in the present invention. The promotion information display scheme provided by the present invention is further described below. Figure 3 is a flow chart showing another promotion information display method according to an exemplary embodiment, the method is executed by an electronic device, such as Figure 3 As shown, the method comprises the following steps:

[0109] In step 301, the electronic device displays resources in a resource display page.

[0110] In the embodiment of the present disclosure, the relevant definitions of the resource display page and resources refer to the above step 201, which will not be repeated here.

[0111] It should also be noted that resources are usually media resources uploaded by other users, such as video works, image works, etc. Depending on whether the resources are used for promotional objects, the resources can be divided into two types: promotional resources and non-promotional resources. Among them, promotional resources refer to media resources used for promotional objects, such as promotional videos; non-promotional resources refer to resources other than promotional resources, such as movie commentary videos, talent show videos, daily sharing videos, etc. In the disclosed embodiment, the resources displayed in the resource display page can be promotional resources or non-promotional resources, and the disclosed embodiment does not limit this.

[0112] In step 302, the electronic device displays second prompt information during the process of displaying resources, the second prompt information is used to prompt the display of the first promotion information, and the second prompt information includes a countdown for displaying the first promotion information.

[0113] In the disclosed embodiment, the second prompt information includes but is not limited to at least one of a prompt text, a prompt image, etc. Optionally, the prompt text is used to prompt the display of the first promotion information. The prompt text also includes a countdown that is constantly decreasing, and the countdown is also the countdown for displaying the first promotion information. The prompt image can be an image associated with the first promotion information or the target object promoted by the first promotion information. For example, if the first promotion information is used to promote an item, the prompt image can be an image of the item; if the first promotion information is used to promote an application, the prompt image can be an icon of the application.

[0114] Optionally, the first promotion information is promotion information associated with a resource displayed in the resource display page. For example, when the resource is a promotion resource, the resource and the first promotion information are used to promote the same target object. The electronic device may obtain the first promotion information associated with the resource from the server before displaying the resource or during displaying the resource, so as to subsequently display the second prompt information and the first promotion information.

[0115] In some embodiments, the display area where the second prompt information is located also includes a viewing control, and the viewing control is used to jump to the page associated with the first promotion information after being triggered. Optionally, the page associated with the first promotion information can be a page associated with the target object promoted by the first promotion information. For example, if the target object is an application, the page associated with the first promotion information is the download page of the application; if the target object is an item, the page associated with the first promotion information can be the redemption page of the item. By displaying the viewing control in the area where the second prompt information is located, when the user is interested in the promotion information, the viewing control can be used to quickly jump to the page associated with the promotion information without waiting for the display countdown in the second prompt information to end, thereby shortening the user's waiting time and improving the efficiency of information acquisition.

[0116] Figure 4 FIG. 1 is a schematic diagram showing a second prompt message according to an exemplary embodiment. Figure 4 As shown, the resource display page displays a second prompt message 401 and a viewing control 402. The second prompt message 401 includes a prompt text, a prompt image, and a display countdown of the promotion information. The second prompt message 401 and the viewing control 402 are both located in a preset area in the resource playback page, that is, the area above the user name of the resource publisher.

[0117] In step 303, in response to the countdown for displaying the first promotion information ending, the electronic device displays the first promotion information on the resource display page.

[0118] In the embodiment of the present disclosure, when the display countdown of the first promotion information reaches 0, the display countdown ends, and the electronic device displays the first promotion information in the resource display page. Optionally, the electronic device can display the first promotion information in any style in any preset area in the resource display page, such as a card style, a book style, etc. The embodiment of the present disclosure does not limit the display position and appearance style of the first promotion information.

[0119] By displaying prompt information in the process of displaying resources to indicate that promotional information is about to be displayed and conveying the countdown for displaying the promotional information, it is possible to increase the amount of information conveyed while increasing the visibility of the promotional information and improving the effectiveness of the promotional information.

[0120] It should be noted that in the above steps 302-303, the electronic device prompts the user of the display countdown of the first promotional information by displaying the second prompt information as an example. In some embodiments, the electronic device may also display a third prompt information in the process of displaying resources. Among them, the third prompt information is used to prompt the third interactive operation to be performed on the resource to display the first promotional information. The third interactive operation includes but is not limited to a like operation, a comment operation, a share operation, a favorite operation, and the like. Accordingly, in response to the third interactive operation on the resource, the electronic device displays the first promotional information in the resource display page. By prompting the user to interact with the resource to display the first promotional information in the process of displaying the resource, not only the amount of information transmitted can be increased, but also the user can be supported to view the first promotional information by performing an interactive operation, thereby improving the efficiency of human-computer interaction.

[0121] In the process of displaying resources, the electronic device may display the second prompt information or the third prompt information. For example, the electronic device may display the second prompt information to convey the display countdown of the first promotion information. After the display countdown of the first promotion information ends, the electronic device displays the first promotion information in the resource display page. Alternatively, the electronic device may display the third prompt information to prompt the user to interact with the resource by performing a third interactive operation. In response to the interactive operation on the resource, the electronic device may display the first promotion information in the resource display page.

[0122] In addition, the second prompt information and the third prompt information can be the same prompt information, that is, the prompt information displayed by the electronic device includes not only the display countdown of the first promotional information, but also prompts the user to perform the third interactive operation. From the user's perspective, the user can either wait for the display countdown to end before displaying the first promotional information, or perform the third interactive operation on the resource to display the first promotional information.

[0123] In some embodiments, the first promotional information is interactive information, and the form of the first promotional information can change accordingly based on the interactive operation input by the user. Accordingly, in order to encourage the user to interact with the first promotional information, after the electronic device displays the first promotional information, the guidance information can be displayed in the resource display page. The guidance information is used to guide the execution of the first interactive operation to display the second promotional information. Among them, the second promotional information is located in the lower layer of the first promotional information. The first interactive operation is used to open the first promotional information to view the second promotional information located in the lower layer. For the description of the first interactive operation, please refer to the above step 202, which will not be repeated here.

[0124] Optionally, the guidance information includes at least one of a guidance text and a guidance animation. The guidance text is used to describe how to perform the first interactive operation. The guidance animation is used to demonstrate how to perform the first interactive operation, thereby more intuitively conveying the interaction method with the first promotional information, and the information transmission efficiency is high. For example, in the case where the first promotional information is a picture card, the guidance animation can reflect the dynamic effect of one vertex of the picture card being turned over to reveal the second promotional information underneath. By displaying the guidance information, it is possible to clearly and intuitively convey how to interact with the promotional information, without the user having to explore the interaction methods supported by the promotional information, thereby reducing the time cost of the interactive operation and improving the efficiency of human-computer interaction.

[0125] Figure 5 FIG. 1 is a schematic diagram showing a guide message according to an exemplary embodiment. Figure 5 As shown, the resource display page displays the first promotional information in a card style. The guide information includes a guide animation 501 and a guide text 502. The guide animation 501 can reflect the visual effect that the lower right corner of the first promotional information is turned over to reveal the second promotional information. The guide text 502 is used to guide the user to twist the phone to turn over the first promotional information, so as to view the second promotional information located at the lower layer.

[0126] It should be noted that Figure 5 The guidance information shown is an example. In some embodiments, the guidance text may also be "Slide the card to open xx", so as to guide the user to perform a sliding operation to open the first promotional information. Alternatively, the guidance animation may also be an electronic device that is constantly twisting, so as to guide the user to perform a twisting operation to open the first promotional information. The disclosed embodiment does not limit the content of the guidance information. In some embodiments, when the resource display page displays guidance information, in response to the first interactive operation on the first promotional information, the electronic device cancels the display of the guidance information, thereby avoiding the situation where the guidance information blocks the resources or blocks the promotional information.

[0127] In step 304, in response to a first interactive operation on the first promotional information, the electronic device displays a first animation effect, where the first animation effect is an effect of the first promotional information being turned over to display the second promotional information.

[0128] In the disclosed embodiment, in response to the first interactive operation on the first promotional information, the electronic device displays an animation effect that the first promotional information is turned over to display the second promotional information. The degree of opening of the first promotional information is associated with the first interactive operation. Therefore, the user can not only turn over the first promotional information by executing the first interactive operation, but also control the degree of opening of the first promotional information through the first interactive operation, thereby realizing a relatively novel interactive method, which can effectively improve the user's interactive experience.

[0129] The following describes a process of controlling the opening degree of the first promotion information through the first interactive operation.

[0130] In some embodiments, the first interactive operation is a sliding operation. In response to the sliding operation on the first promotional information in the first direction, the electronic device displays the effect of the first promotional information flipping in the first direction to display the second promotional information, and the degree of flipping of the first promotional information is positively correlated with the sliding distance of the sliding operation. In other words, when the first promotional information is slid in the first direction, as the sliding distance increases, the degree of flipping of the first promotional information gradually increases, thereby presenting a visual effect of gradually flipping the first promotional information.

[0131] Alternatively, in the case where the first promotional information has been opened, in response to a sliding operation on the first promotional information in the second direction, the electronic device displays the effect that the first promotional information is closed in the second direction to cover the second promotional information, and the opening degree of the first promotional information is negatively correlated with the sliding distance of the sliding operation. The closing of the first promotional information in the second direction means that the opened part of the first promotional information gradually returns to an unopened state along the second direction. In other words, if the first promotional information has been opened, when the first promotional information is slid in the second direction, as the sliding distance increases, the opening degree of the first promotional information gradually decreases, thereby presenting a visual effect of gradually closing the first promotional information. The second direction is opposite to the first direction. For example, the first direction is the left direction, and the second direction is the right direction.

[0132] By supporting the use of sliding operations to interact with the first promotional information, the user can simply and conveniently control the opening or closing of the first promotional information based on the direction of the sliding operation, and the feedback result of the interactive operation is consistent with the user's consistent cognition, thereby improving the user's interactive experience and human-computer interaction efficiency.

[0133] In some embodiments, the first interactive operation on the first promotional information is a twisting operation. The twisting operation may refer to the operation of twisting the electronic device, shaking the electronic device, or swinging the electronic device. In response to the twisting operation in the third direction, the electronic device displays the first promotional information and flips it in the third direction to display the second promotional information. The degree of opening of the first promotional information is positively correlated with the twisting angle of the twisting operation. In other words, when the electronic device is twisted in the third direction, as the twisting angle increases, the degree of opening of the first promotional information gradually increases, thereby presenting a visual effect of gradually opening the first promotional information.

[0134] Alternatively, when the first promotional information has been opened, in response to the twisting operation in the fourth direction, the electronic device displays the effect that the first promotional information is closed in the fourth direction to block the second promotional information, and the degree of opening of the first promotional information is negatively correlated with the twisting angle of the twisting operation. The closing of the first promotional information in the fourth direction means that the opened part of the first promotional information gradually returns to an unopened state along the fourth direction. In other words, if the first promotional information has been opened, when the electronic device is twisted in the fourth direction, as the twisting angle increases, the degree of opening of the first promotional information gradually decreases, thereby presenting a visual effect of gradually closing the first promotional information. The third direction and the fourth direction are opposite directions. For example, the third direction is the left direction, and the fourth direction is the right direction.

[0135] By supporting the use of a twisting operation to interact with the first promotional information, the complexity of the interactive operation can be further reduced. The user can control the opening or closing of the first promotional information by shaking the electronic device in different directions, further improving the user's interactive experience and human-computer interaction efficiency.

[0136] In some embodiments, in response to a twisting operation in any direction, the electronic device can detect the gravity acceleration of the electronic device in three-dimensional space in real time according to the gravity sensor, such as the gravity acceleration of the electronic device on the x-axis, y-axis, and z-axis, and determine the twisting angle of the electronic device based on the measured gravity acceleration, and then display the first animation effect corresponding to the current twisting angle on the resource display page.

[0137] It should be noted that, in response to a twisting operation in any direction, the electronic device can display a first animation effect corresponding to the twisting angle on the resource display page based on the direction of the twisting operation when the twisting angle is greater than a preset angle. The preset angle can be an angle set according to actual conditions, and the embodiment of the present disclosure does not limit the value of the preset angle.

[0138] Figure 6 FIG. 1 is a schematic diagram showing a first animation effect according to an exemplary embodiment. Figure 6As shown, the third direction is the left direction, and the fourth direction is the right direction. When the electronic device is twisted to the left, the first promotional information is opened to a greater extent, and the second promotional information is exposed to a larger area; when the electronic device is twisted to the right, the first promotional information is opened to a smaller extent, and the second promotional information is exposed to a smaller area.

[0139] It should be noted that, as mentioned above Figure 5 and Figure 6 As shown, the electronic device displays the promotion information on the resource display page and also displays a close control in the upper right corner of the promotion information, and the close control is used to close the promotion information. By displaying the close control, the user can close the promotion information by triggering the close control when he is not interested in the promotion information, thereby avoiding inconvenience caused to the user due to the promotion information blocking the resource.

[0140] In step 305, when both the first promotion information and the second promotion information are used to promote the target object, in response to any one of the first promotion information and the second promotion information meeting a preset condition, the electronic device displays a page associated with the target object.

[0141] In the disclosed embodiment, both the first promotion information and the second promotion information are used to promote the target object. Optionally, the first promotion information and the second promotion information are used to promote the target object in different aspects, with different focuses, so that the target object can be promoted more comprehensively. For example, the first promotion information mainly focuses on promoting the target object in terms of appearance, function, etc., and the second promotion information mainly focuses on promoting the target object in terms of festival activities, preferential activities, etc. in which the target object participates.

[0142] According to the content introduced in the above step 304, in the process of interacting with the first promotional information through the first interactive operation, the degree of opening of the first promotional information can change with the change of the first interactive operation, that is, the display area, exposed shape, etc. of the first promotional information and the second promotional information can change with the change of the first interactive operation. Therefore, in the above interactive process, in response to any of the first promotional information and the second promotional information meeting the preset condition, the electronic device can quickly jump to the page associated with the target object. Among them, the preset condition can be the conditions that need to be met such as the display area, exposed shape or display duration of the promotional information, and the embodiments of the present disclosure do not limit this.

[0143] Compared with the traditional jump method of clicking on promotional information to jump to related pages, the above-mentioned jump method can not only deliver more and more comprehensive promotional information before the jump, but also ensure that the jump timing is within the time period when the user performs interactive operations. When viewing promotional information, users can smoothly transition to the exploration process of related pages. The connection between the promotional information and the pages associated with the target object is more natural, which improves the page display effect and provides an immersive interactive experience.

[0144] In some embodiments, the preset condition is a condition that the display area of ​​the promotional information needs to meet. In the above interaction process, in response to the display area of ​​the first promotional information being smaller than the first area, the electronic device displays a page associated with the target object. Or, in response to the display area of ​​the second promotional information being larger than the second area, the electronic device displays a page associated with the target object. Optionally, the first area and the second area can be determined based on the initial area. Among them, the initial area is the display area when the first promotional information or the second promotional information is in an unopened state. Optionally, the initial area of ​​the first promotional information and the initial area of ​​the second promotional information can be the same or different. For example, when the first promotional information is in the form of a picture card, the initial area of ​​the first promotional information is also the area of ​​the picture card. The first area can be 1 / 2 or 1 / 3 of the initial area of ​​the first promotional information, and the second area can be 1 / 2 or 2 / 3 of the initial area of ​​the second promotional information. By associating the display area of ​​the promotional information with the jump timing, it can be ensured that before the jump, both the first promotional information and the second promotional information can be effectively transmitted, avoiding jumping to other pages as soon as the second promotional information is exposed, so that more and more comprehensive information can be transmitted, and the amount of information transmitted is increased.

[0145] In step 306, when both the first promotion information and the second promotion information are used to promote the target object, in response to the display duration of the first animation effect reaching the first duration, the electronic device displays a page associated with the target object.

[0146] In the disclosed embodiment, when the display duration of the first animation effect reaches the first duration, it indicates that the user has performed the first interactive operation for a long time, and the user is likely to be interested in the promotional information. Therefore, the electronic device can also jump to the page associated with the target object at this time, so that the user can obtain more information of interest on the page associated with the target object, thereby improving the human-computer interaction efficiency and information acquisition efficiency. The first duration can be a preset duration, such as 5 seconds, 10 seconds, etc.

[0147] The above steps 305 and 306 mainly introduce jumping to the page associated with the target object when the corresponding jump conditions are met. In some embodiments, before jumping, the electronic device displays a first prompt message. Among them, the first prompt message is used to prompt jumping to the page associated with the target object. In response to the confirmation operation of the first prompt message, the electronic device jumps, that is, displays the page associated with the target object. Or, in the case where a rejection operation of the first prompt message is not received, when the display duration of the first prompt message reaches the second duration, the electronic device also jumps, that is, displays the page associated with the target object. Among them, the second duration can be a preset duration, such as 3 seconds, 5 seconds, etc. Before jumping to the page associated with the target object, prompting the user through a prompt message can not only convey more information, but also support the user to decide whether to jump and when to jump, thereby making it easier for the user to operate and view information.

[0148] It should be noted that the disclosed embodiment is described by taking the example that when the first promotional information is opened to a certain extent, or when the first animation effect is displayed for a period of time, the electronic device jumps to the page associated with the target object. In some embodiments, when the first promotional information is opened to a certain extent, or when the first animation effect is displayed for a period of time, the electronic device may also continue to display the animation effect of the first promotional information being opened without performing a jump operation until the first promotional information is completely opened. Among them, the moment corresponding to the last frame of the first animation effect is also the moment when the first promotional information is completely opened, that is, when the first promotional information is completely opened, the first animation effect is displayed, and the second promotional information is completely exposed. In the case where the first promotional information is completely opened, in response to the first interactive operation on the second promotional information, the electronic device displays the second animation effect. Among them, the second animation effect is the effect of the second promotional information being opened to display the third promotional information. The third promotional information is located at the lower layer of the second promotional information. Similar to the first animation effect, in the process of displaying the second animation effect, the degree of opening of the second promotional information is associated with the first interactive operation. Optionally, in the case where the currently displayed promotional information is the last layer of promotional information, in response to the first interactive operation on the promotional information, the electronic device displays a fourth prompt message. The fourth prompt message is used to prompt that the promotional information is the last layer of promotional information and the promotional information cannot be turned over. Alternatively, in response to the first interactive operation on the promotional information, the electronic device displays a page associated with the promotional information. It can be seen that in the case where a resource promotion page includes multiple layers of promotional information, the interactive method provided by the embodiment of the present disclosure can be used to turn over the multiple layers of promotional information in sequence, thereby providing the user with an interactive experience similar to "turning over a book", which not only provides a new interactive method based on promotional information, but also can transmit more promotional information during the interactive process, thereby increasing the amount of information transmitted.

[0149] The disclosed embodiment provides a promotion information display method, which displays the first promotion information in the process of displaying resources, supports opening the first promotion information through interactive operation, and then displays the second promotion information located at the next layer, and also supports controlling the opening degree of the first promotion information through the first interactive operation, thereby providing a novel and convenient interaction method based on promotion information. The above method can attract users to interact with the promotion information while simply and conveniently delivering more promotion information, thereby improving the amount of information delivered and the efficiency of information delivery.

[0150] In addition, in the process of displaying resources, by displaying prompt information to indicate that promotional information is about to be displayed and transmitting the countdown for the display of the promotional information, it is possible to increase the amount of information transmitted while increasing the visibility of the promotional information, thereby making users aware of the promotional information as much as possible, thereby ensuring the effectiveness of the promotional information.

[0151] In addition, in the process of opening the first promotional information, when any one of the first promotional information and the second promotional information meets the preset conditions, or when the display time of the first animation effect reaches the first time, jumping to the page associated with the target object can not only transmit more and more comprehensive promotional information before the jump, but also ensure that the jump timing is within the time period when the user performs interactive operations. When viewing the promotional information, the user can smoothly transition to the exploration process of the relevant pages, and then obtain more information on the relevant pages, which not only increases the amount of information transmitted, but also provides an immersive interactive experience.

[0152] The above embodiments mainly introduce the process of a user interacting with promotional information by performing a first interactive operation. In some embodiments, during the process of displaying the first promotional information, the user may not perform the first interactive operation, and the electronic device cannot display the first animation effect. In order to be able to transmit the second promotional information located at the lower layer, the electronic device may also transmit the second promotional information by displaying other animation effects when the first interactive operation is not received. The process of the electronic device displaying other animation effects is described below through the following embodiments.

[0153] Figure 7 is a flow chart showing another promotion information display method according to an exemplary embodiment, the method is executed by an electronic device, such as Figure 7 As shown, the method comprises the following steps:

[0154] In step 701, the electronic device displays resources and first promotion information on a resource display page.

[0155] In the embodiment of the present disclosure, the process of the electronic device displaying the resource and the first promotion information is the same as the above step 201, which will not be described in detail here.

[0156] In step 702, in response to the display time of the first promotional information reaching a third time, without receiving the first interactive operation, the electronic device displays a third animation effect, where the third animation effect is an effect in which the first promotional information is gradually turned over to display the second promotional information.

[0157] In the disclosed embodiment, the third duration can be a preset duration, such as 10 seconds, 15 seconds, etc. When the display duration of the first promotional information reaches the third duration, if the first interactive operation is still not received, the electronic device displays an animation effect that the first promotional information is gradually turned over to display the second promotional information, that is, the third animation effect. Different from the first animation effect, in the process of displaying the third animation effect, the degree of opening of the first promotional information gradually increases until the first promotional information is completely turned over, at which time the second promotional information can be completely exposed. And because the first interactive operation is not triggered in this case, the degree of opening of the first promotional information is not associated with the first interactive operation. For example, the electronic device can set a fixed opening speed, so as to determine the degree of opening of the first promotional information at each moment based on the opening speed, and the third animation effect can be displayed according to the degree of opening of the first promotional information at each moment, so as to ensure that the opening process of the first promotional information is smooth and natural, and avoid the occurrence of jamming.

[0158] By automatically turning over the first promotional information to gradually reveal the second promotional information when the user has not performed the first interactive operation for a long time, more promotional information can be delivered on the resource display page as much as possible, thereby increasing the amount of information displayed. In addition, compared with displaying a single promotional information, presenting the switching process of the promotional information through displaying animation effects can increase the visibility of the promotional information, thereby ensuring the effectiveness of the promotional information, that is, ensuring that the promotional information can effectively promote the target object.

[0159] In step 703, the electronic device displays an interactive control, where the interactive control is used to prompt a user to jump to a page associated with the second promotional information through a second interactive operation.

[0160] In the embodiment of the present disclosure, the second interactive operation is any one of a trigger operation and a twist operation on the interactive control. The page associated with the second promotion information may be a page associated with the target object promoted by the second promotion information. In the case where both the first promotion information and the second promotion information are used to promote the target object, the page associated with the second promotion information is also the page associated with the first promotion information.

[0161] The following is an explanation of the process of displaying interactive controls on an electronic device.

[0162] In some embodiments, the electronic device displays the interactive control in a preset manner and appears in the resource display page. Optionally, the preset manner is used to indicate the initial position, initial speed or initial form of the interactive control, and the electronic device can display the interactive control of the corresponding form in the corresponding position in the resource display page according to the preset manner. The initial form of the interactive control can be any form, such as a spherical form, a water drop form, a heart form, etc., and the embodiment of the present disclosure does not limit this. Then, the electronic device displays the interactive control and moves according to the preset trajectory until the interactive control is displayed at the target position. Among them, the target position can be any preset position in the resource display page, such as the middle position of the resource display page. Optionally, in the process of the interactive control moving according to the preset moving trajectory, the moving speed of the interactive control can be uniform or non-uniform, such as the moving speed gradually increases or gradually decreases. The embodiment of the present disclosure does not limit the moving speed and moving trajectory of the interactive component. By displaying the process of the interactive control moving in the resource display page, the obviousness of the interactive control can be improved, thereby prompting the user to perform the second interactive operation prompted by the interactive control, and improving the efficiency of human-computer interaction.

[0163] In some embodiments, during the movement of the interactive control, the interactive control can change its form. For example, during the movement of the interactive control, the size of the interactive control displayed by the electronic device gradually increases. Alternatively, the transparency of the interactive control displayed by the electronic device gradually decreases, thereby presenting a visual effect that the interactive control gradually changes from transparent to opaque. Alternatively, the interactive control displayed by the electronic device gradually changes from a first shape to a second shape. The first shape may be a shape corresponding to the initial form of the interactive control. For example, if the initial form of the interactive control is a spherical form, the first shape is a spherical shape; if the form of the interactive control after transformation is a water drop form, the second shape is a water drop shape. By gradually changing the form of the interactive control during the movement of the interactive control, not only can the interactive control of various forms be displayed, but also the obviousness of the interactive control can be further improved, thereby prompting the user to perform the second interactive operation prompted by the interactive control, thereby improving the efficiency of human-computer interaction.

[0164] Figure 8 is a schematic diagram of an interactive control according to an exemplary embodiment. Figure 8 As shown, the resource display page displays an interactive control 801. The dotted line is the moving track of the interactive control 801, and 802 is an intermediate state of the interactive control during the moving process.

[0165] It should be noted that in the embodiments of the present disclosure, the execution order of the above steps 702 and 703 is not limited, that is, the order in which the electronic device displays the third animation effect and displays the interactive control is not limited. In some embodiments, in response to the display duration of the first promotional information reaching the third duration, the electronic device may display the third animation effect and the interactive control at the same time without receiving the first interactive operation, or the electronic device may display the interactive control during the display of the third animation effect, or the electronic device may display the interactive control after the display of the third animation effect ends, and the embodiments of the present disclosure do not limit this.

[0166] In some embodiments, the resource display page also includes a countdown for displaying the interactive control. Optionally, when the resource display page displays guidance information, the guidance information includes a countdown for displaying the interactive control. Figure 5 As shown, the guide information 502 includes a display countdown of the interactive control, which is 5 seconds. In response to the end of the display countdown of the interactive control, the electronic device displays the interactive control without receiving the first interactive operation. In the case where the display countdown of the interactive control has not ended, in response to the first interactive operation, the electronic device cancels the display countdown of the interactive control and displays the first animation effect, that is, the effect of showing that the first promotional information is turned over to display the second promotional information. By displaying the display countdown of the interactive control on the resource display page, not only more information can be transmitted, but also the obviousness of the interactive control can be further improved, thereby prompting the user to perform the interactive operation and improving the efficiency of human-computer interaction. In addition, before the display countdown ends, if the first interactive operation is received, the display countdown is canceled, which can avoid the display countdown blocking the feedback animation of the interactive operation, that is, avoid blocking the first animation effect, improve the page display effect, and thus ensure the user's interactive experience.

[0167] In step 704, in response to the second interactive operation, the electronic device displays a page associated with the second promotional information.

[0168] In the disclosed embodiment, when the second promotion information is used to promote the target object, the page associated with the second promotion information is also the page associated with the target object, such as the download page of the application, the redemption page of the item, etc.

[0169] For example, in response to the triggering operation of the interactive control, the electronic device displays the page associated with the second promotional information; or in response to the twisting operation, the electronic device displays the page associated with the second promotional information. Therefore, the interactive control can provide a variety of convenient jump methods. The user can quickly trigger the electronic device to jump to the page associated with the promotional information by triggering the interactive control or twisting the electronic device, without performing other complex operations, thereby improving the efficiency of human-computer interaction.

[0170] The disclosed embodiment provides a promotion information display method, in the process of displaying resources, displaying first promotion information, if the user does not open the first promotion information through interactive operation for a long time, the electronic device can automatically open the first promotion information and display the second promotion information located at the next layer, so as to transmit as much promotion information as possible on the resource display page, and increase the amount of information displayed. Furthermore, compared with displaying a single promotion information, the switching process of the promotion information is presented by displaying animation effects, which can improve the obviousness of the promotion information, thereby ensuring the effectiveness of the promotion information.

[0171] In addition, the electronic device can also display interactive controls on the resource display page to prompt the user to jump to the page associated with the target object by performing corresponding operations, so as to obtain more information on the page associated with the target object, thereby improving the efficiency of human-computer interaction and the amount of information transmitted.

[0172] In addition, by displaying interactive controls, a variety of convenient jump methods can be provided. Users can trigger interactive controls or twist electronic devices to quickly trigger electronic devices to jump to the page associated with promotional information without performing other complex operations, thereby improving human-computer interaction efficiency.

[0173] All the above optional technical solutions can be arbitrarily combined to form optional embodiments of the present disclosure, and will not be described in detail here.

[0174] Fig. 9 FIG. 1 is a block diagram of a promotion information display device according to an exemplary embodiment. Fig. 9 As shown, the device includes: a first display unit 901 and a second display unit 902 .

[0175] The first display unit 901 is configured to display resources and first promotion information in a resource display page;

[0176] The second display unit 902 is configured to display a first animation effect in response to a first interactive operation on the first promotional information, where the first animation effect is an effect in which the first promotional information is flipped over to display the second promotional information, the second promotional information is located at a lower layer of the first promotional information, and the degree of flipping of the first promotional information is associated with the first interactive operation.

[0177] In some embodiments, the first interaction operation is a sliding operation;

[0178] The second display unit 902 is configured to, in response to a sliding operation on the first promotional information in the first direction, display the effect of the first promotional information opening in the first direction to display the second promotional information, and the degree of opening of the first promotional information is positively correlated with the sliding distance of the sliding operation; or, in the case where the first promotional information has been opened, in response to a sliding operation on the first promotional information in the second direction, display the effect of the first promotional information closing in the second direction to cover the second promotional information, and the degree of opening of the first promotional information is negatively correlated with the sliding distance of the sliding operation.

[0179] In some embodiments, the first interactive operation on the first promotional information is a twisting operation;

[0180] The second display unit 902 is configured to respond to a twisting operation in a third direction to display an effect that the first promotional information is flipped toward the third direction to display the second promotional information, and the degree of flipping of the first promotional information is positively correlated with the twisting angle of the twisting operation; or, in the case that the first promotional information has been flipped, respond to a twisting operation in a fourth direction to display an effect that the first promotional information is closed toward the fourth direction to cover the second promotional information, and the degree of flipping of the first promotional information is negatively correlated with the twisting angle of the twisting operation.

[0181] In some embodiments, the first promotion information and the second promotion information are both used to promote the target object. Fig.10 is a block diagram of another promotion information display device according to an exemplary embodiment. Fig.10 As shown, the device also includes:

[0182] The third display unit 903 is configured to display a page associated with the target object in response to any one of the first promotion information and the second promotion information meeting a preset condition; or, in response to the display duration of the first animation effect reaching a first duration, display a page associated with the target object.

[0183] In some embodiments, the third display unit 903 is configured to display a page associated with the target object in response to the display area of ​​the first promotion information being smaller than the first area; or to display a page associated with the target object in response to the display area of ​​the second promotion information being larger than the second area.

[0184] In some embodiments, the third display unit 903 is configured to display a first prompt message, where the first prompt message is used to prompt a jump to a page associated with the target object; in response to a confirmation operation on the first prompt message, the page associated with the target object is displayed; or, when no rejection operation on the first prompt message is received, when the display time of the first prompt message reaches a second time, the page associated with the target object is displayed.

[0185] In some embodiments, the second display unit 902 is further configured to display a second animation effect in response to a first interactive operation on the second promotional information when the first promotional information is completely opened, the second animation effect being the effect of the second promotional information being opened to display the third promotional information, the third promotional information being located at the bottom layer of the second promotional information, and the degree of opening of the second promotional information being associated with the first interactive operation.

[0186] In some embodiments, the first display unit 901 is further configured to display guidance information in the resource display page, where the guidance information is used to guide the execution of the first interactive operation to display the second promotional information, and the guidance information includes at least one of a guidance text and a guidance animation.

[0187] In some embodiments, the second display unit 902 is further configured to display a third animation effect in response to the display time of the first promotional information reaching a third time period without receiving the first interactive operation, wherein the third animation effect is an effect in which the first promotional information is gradually turned over to display the second promotional information.

[0188] In some embodiments, Fig.10 As shown, the device also includes:

[0189] The fourth display unit 904 is configured to display an interactive control, where the interactive control is used to prompt a jump to a page associated with the second promotional information through a second interactive operation, where the second interactive operation is any one of a trigger operation and a twist operation on the interactive control; in response to the second interactive operation, the page associated with the second promotional information is displayed.

[0190] In some embodiments, the fourth display unit 904 is configured to display the interactive control in a preset manner on the resource display page; and display the interactive control moving along a preset trajectory until the interactive control is displayed at a target position.

[0191] In some embodiments, the fourth display unit 904 is further configured to perform at least one of the following: during the movement of the interactive control, the displayed interactive control gradually increases in size; during the movement of the interactive control, the transparency of the displayed interactive control gradually decreases; during the movement of the interactive control, the displayed interactive control gradually changes from a first shape to a second shape.

[0192] In some embodiments, the resource display page also includes a display countdown for the interactive control, and the fourth display unit 904 is further configured to display the interactive control in response to the end of the display countdown for the interactive control without receiving the first interactive operation; and to cancel the display countdown for the interactive control in response to the first interactive operation when the display countdown for the interactive control has not ended.

[0193] In some embodiments, the first display unit 901 is configured to display resources in a resource display page; in the process of displaying resources, a second prompt information is displayed, the second prompt information is used to prompt the display of the first promotion information, and the second prompt information includes a display countdown for the first promotion information; in response to the end of the display countdown for the first promotion information, the first promotion information is displayed in the resource display page.

[0194] In some embodiments, the first display unit 901 is configured to display resources in a resource display page; in the process of displaying resources, display third prompt information, and the third prompt information is used to prompt to perform a third interactive operation on the resources to display the first promotional information; in response to the third interactive operation on the resources, display the first promotional information in the resource display page.

[0195] In some embodiments, the display area where the second prompt information is located also includes a viewing control, and the viewing control is used to jump to a page associated with the first promotion information after being triggered.

[0196] The disclosed embodiment provides a promotion information display device, which displays the first promotion information in the process of displaying resources, supports opening the first promotion information through interactive operation, and then displays the second promotion information located at the next layer, and also supports controlling the opening degree of the first promotion information through the first interactive operation, thereby providing a novel and convenient interaction method based on promotion information. The above method can attract users to interact with the promotion information while simply and conveniently delivering more promotion information, thereby improving the amount of information delivered and the efficiency of information delivery.

[0197] It should be noted that the promotion information display device provided in the above embodiment is only illustrated by the division of the above functional units. In actual applications, the above functions can be assigned to different functional units as needed, that is, the internal structure of the electronic device is divided into different functional units to complete all or part of the functions described above. In addition, the promotion information display device provided in the above embodiment and the promotion information display method embodiment belong to the same concept, and the specific implementation process is detailed in the method embodiment, which will not be repeated here.

[0198] Regarding the promotion information display device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0199] Fig.11 1 is a block diagram of an electronic device according to an exemplary embodiment. Generally, the electronic device 1100 includes: a processor 1101 and a memory 1102 .

[0200] The processor 1101 may include one or more processing cores, such as a 4-core processor, an 8-core processor, etc. The processor 1101 may be implemented in at least one hardware form of DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), and PLA (Programmable Logic Array). The processor 1101 may also include a main processor and a coprocessor. The main processor is a processor for processing data in the awake state, also known as a CPU (Central Processing Unit); the coprocessor is a low-power processor for processing data in the standby state. In some embodiments, the processor 1101 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content to be displayed on the display screen. In some embodiments, the processor 1101 may also include an AI (Artificial Intelligence) processor, which is used to process computing operations related to machine learning.

[0201] The memory 1102 may include one or more computer-readable storage media, which may be non-transitory. The memory 1102 may also include a high-speed random access memory, and a non-volatile memory, such as one or more disk storage devices, flash memory storage devices. In some embodiments, the non-transitory computer-readable storage medium in the memory 1102 is used to store at least one program code, which is used to be executed by the processor 1101 to implement the promotion information display method provided in the method embodiment of the present disclosure.

[0202] In some embodiments, the electronic device 1100 may further optionally include: a peripheral device interface 1103 and at least one peripheral device. The processor 1101, the memory 1102 and the peripheral device interface 1103 may be connected via a bus or a signal line. Each peripheral device may be connected to the peripheral device interface 1103 via a bus, a signal line or a circuit board. Specifically, the peripheral device includes: at least one of a radio frequency circuit 1104, a display screen 1105, a camera assembly 1106, an audio circuit 1107 and a power supply 1108.

[0203] The peripheral device interface 1103 may be used to connect at least one peripheral device related to I / O (Input / Output) to the processor 1101 and the memory 1102. In some embodiments, the processor 1101, the memory 1102, and the peripheral device interface 1103 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 1101, the memory 1102, and the peripheral device interface 1103 may be implemented on a separate chip or circuit board, which is not limited in this embodiment.

[0204] The radio frequency circuit 1104 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 1104 communicates with communication networks and other communication devices through electromagnetic signals. The radio frequency circuit 1104 converts electrical signals into electromagnetic signals for transmission, or converts received electromagnetic signals into electrical signals. Optionally, the radio frequency circuit 1104 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a user identity module card, and the like. The radio frequency circuit 1104 can communicate with other electronic devices through at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: a metropolitan area network, various generations of mobile communication networks (2G, 3G, 4G and 5G), a wireless local area network and / or a WiFi (Wireless Fidelity) network. In some embodiments, the radio frequency circuit 1104 may also include circuits related to NFC (Near Field Communication), which is not limited in the present disclosure.

[0205] The display screen 1105 is used to display the UI (User Interface). The UI may include graphics, text, icons, videos, and any combination thereof. When the display screen 1105 is a touch display screen, the display screen 1105 also has the ability to collect touch signals on the surface or above the surface of the display screen 1105. The touch signal can be input to the processor 1101 as a control signal for processing. At this time, the display screen 1105 can also be used to provide virtual buttons and / or virtual keyboards, also known as soft buttons and / or soft keyboards. In some embodiments, the display screen 1105 can be one, and the front panel of the electronic device 1100 is set; in other embodiments, the display screen 1105 can be at least two, which are respectively set on different surfaces of the electronic device 1100 or are folded; in some other embodiments, the display screen 1105 can be a flexible display screen, which is set on the curved surface or folded surface of the electronic device 1100. Even, the display screen 1105 can also be set to a non-rectangular irregular shape, that is, a special-shaped screen. The display screen 1105 can be made of materials such as LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

[0206] The camera assembly 1106 is used to capture images or videos. Optionally, the camera assembly 1106 includes a front camera and a rear camera. Typically, the front camera is arranged on the front panel of the electronic device, and the rear camera is arranged on the back of the electronic device. In some embodiments, there are at least two rear cameras, which are any one of a main camera, a depth of field camera, a wide-angle camera, and a telephoto camera, so as to realize the fusion of the main camera and the depth of field camera to realize the background blur function, the fusion of the main camera and the wide-angle camera to realize the panoramic shooting and VR (Virtual Reality) shooting function or other fusion shooting functions. In some embodiments, the camera assembly 1106 may also include a flash. The flash can be a monochrome temperature flash or a dual-color temperature flash. A dual-color temperature flash refers to a combination of a warm light flash and a cold light flash, which can be used for light compensation at different color temperatures.

[0207] The audio circuit 1107 may include a microphone and a speaker. The microphone is used to collect sound waves from the user and the environment, and convert the sound waves into electrical signals and input them into the processor 1101 for processing, or input them into the radio frequency circuit 1104 to achieve voice communication. For the purpose of stereo acquisition or noise reduction, there may be multiple microphones, which are respectively arranged at different parts of the electronic device 1100. The microphone may also be an array microphone or an omnidirectional acquisition microphone. The speaker is used to convert the electrical signal from the processor 1101 or the radio frequency circuit 1104 into sound waves. The speaker may be a traditional film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can not only convert the electrical signal into sound waves audible to humans, but also convert the electrical signal into sound waves inaudible to humans for purposes such as ranging. In some embodiments, the audio circuit 1107 may also include a headphone jack.

[0208] The power supply 1108 is used to power various components in the electronic device 1100. The power supply 1108 can be an alternating current, a direct current, a disposable battery, or a rechargeable battery. When the power supply 1108 includes a rechargeable battery, the rechargeable battery can support wired charging or wireless charging. The rechargeable battery can also be used to support fast charging technology.

[0209] Those skilled in the art will understand that Fig.11 The structure shown in the figure does not constitute a limitation on the electronic device 1100, and may include more or less components than those shown in the figure, or combine certain components, or adopt a different component arrangement.

[0210] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided, such as a memory 1102 including instructions, and the instructions can be executed by a processor 1101 of a terminal electronic device 1100 to complete the above-mentioned promotion information display method. Optionally, the computer-readable storage medium can be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0211] A computer program product includes a computer program, and when the computer program is executed by a processor, the promotion information display method is implemented.

[0212] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. The present disclosure is intended to cover any variations, uses or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The description and examples are to be considered exemplary only, and the true scope and spirit of the present disclosure are indicated by the following claims.

[0213] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A promotion information display method, characterized in that: The method comprises: On the resource display page, display the resource and the first promotion information; In response to a first interactive operation on the first promotional information, a first animation effect is displayed, wherein the first animation effect is an effect in which the first promotional information is flipped over to display second promotional information, the second promotional information is located at a lower layer of the first promotional information, and the degree of flipping of the first promotional information is associated with the first interactive operation.

2. The promotion information display method according to claim 1, characterized in that: The first interactive operation is a sliding operation; The displaying of a first animation effect in response to a first interactive operation on the first promotional information includes: In response to a sliding operation on the first promotional information in a first direction, the first promotional information is displayed to be flipped in the first direction to display the second promotional information, and the extent of flipping the first promotional information is positively correlated with the sliding distance of the sliding operation; or When the first promotional information has been opened, in response to a sliding operation on the first promotional information in a second direction, the first promotional information is displayed to be closed in the second direction to cover the second promotional information, and the opening degree of the first promotional information is negatively correlated with the sliding distance of the sliding operation.

3. The promotion information display method according to claim 1, characterized in that: The first interactive operation on the first promotion information is a twisting operation; The displaying of a first animation effect in response to a first interactive operation on the first promotional information includes: In response to the twisting operation in the third direction, the first promotion information is displayed to be flipped in the third direction to display the effect of the second promotion information, and the degree of flipping of the first promotion information is positively correlated with the twisting angle of the twisting operation; or, When the first promotional information has been turned over, in response to a twisting operation in a fourth direction, the first promotional information is displayed to close toward the fourth direction to cover the second promotional information, and the degree of turning over of the first promotional information is negatively correlated with the twisting angle of the twisting operation.

4. The promotion information display method according to claim 1, characterized in that: The first promotion information and the second promotion information are both used to promote the target object, and the method further includes: In response to any one of the first promotion information and the second promotion information satisfying a preset condition, displaying a page associated with the target object; or, In response to the display duration of the first animation effect reaching a first duration, a page associated with the target object is displayed.

5. The promotion information display method according to claim 4, characterized in that: In response to any one of the first promotion information and the second promotion information satisfying a preset condition, displaying a page associated with the target object includes: In response to the display area of ​​the first promotion information being smaller than the first area, displaying a page associated with the target object; or, In response to the display area of ​​the second promotion information being larger than the second area, a page associated with the target object is displayed.

6. The promotion information display method according to claim 1, characterized in that: The method further comprises: When the first promotional information is completely opened, in response to the first interactive operation on the second promotional information, a second animation effect is displayed, the second animation effect being the effect of the second promotional information being opened to display third promotional information, the third promotional information being located at a lower layer of the second promotional information, and the opening degree of the second promotional information being associated with the first interactive operation.

7. The promotion information display method according to claim 1, characterized in that: The method further comprises: In response to the display time of the first promotional information reaching a third time, without receiving the first interactive operation, a third animation effect is displayed, where the third animation effect is an effect in which the first promotional information is gradually turned over to display the second promotional information.

8. The promotion information display method according to claim 7, characterized in that: The method further comprises: displaying an interactive control, the interactive control being used to prompt a user to jump to a page associated with the second promotional information through a second interactive operation, wherein the second interactive operation is any one of a triggering operation and a twisting operation on the interactive control; In response to the second interactive operation, a page associated with the second promotion information is displayed.

9. The promotion information display method according to claim 8, characterized in that: The display interactive control comprises: Displaying the interactive control to appear on the resource display page in a preset manner; The interactive control is displayed and moves along a preset trajectory until the interactive control is displayed at a target position.

10. The promotion information display method according to claim 1, characterized in that: The resource display page displays resources and first promotion information, including: In the resource display page, display the resource; In the process of displaying the resource, displaying second prompt information, the second prompt information is used to prompt the display of the first promotion information, and the second prompt information includes a countdown for displaying the first promotion information; In response to the countdown for displaying the first promotion information ending, the first promotion information is displayed in the resource display page.

11. The promotion information display method according to claim 1, characterized in that: The resource display page displays resources and first promotion information, including: In the resource display page, display the resource; In the process of displaying the resource, displaying third prompt information, wherein the third prompt information is used to prompt to perform a third interactive operation on the resource to display the first promotion information; In response to a third interactive operation on the resource, the first promotion information is displayed in the resource display page.

12. A promotion information display device, characterized in that: The device comprises: A first display unit is configured to display resources and first promotion information in a resource display page; The second display unit is configured to display a first animation effect in response to a first interactive operation on the first promotional information, wherein the first animation effect is an effect of the first promotional information being turned over to display second promotional information, the second promotional information is located at a lower layer of the first promotional information, and the degree of turning over of the first promotional information is associated with the first interactive operation.

13. An electronic device, characterized in that: The electronic device comprises: one or more processors; a memory for storing program code executable by the processor; Wherein, the processor is configured to execute the program code to implement the promotion information display method according to any one of claims 1 to 11.

14. A computer-readable storage medium, characterized in that: When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the promotion information display method according to any one of claims 1 to 11.

15. A computer program product comprising a computer program, characterized in that When the computer program is executed by a processor, the promotion information display method according to any one of claims 1 to 11 is implemented.

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