The embodiment of the invention discloses a 
temperature control method and device as well as a terminal. The method comprises the following steps: when detecting that the temperature exceeds the set 
threshold temperature, detecting channel quality parameters of an uplink 
traffic channel in a set time period, and adjusting the maximum transmit power 
rollback value in the next set time period according to the channel quality parameters; and adjusting the uplink transmit power based on the adjusted maximum transmit power 
rollback value in the next set time period. According to the method, device and the terminal disclosed by the embodiment of the invention, the maximum transmit power 
rollback value of a power 
amplifier can be adjusted according to the detected channel quality parameters, and thus when a 
transmitter performs power adjustment based on the current maximum transmit power rollback value, the transmit power of 
wireless signals can be ensured, and the power 
amplifier, a 
radio frequency module and other components with a relatively high heating level can also maintain a relatively low temperature, and thereby, the 
temperature control can be achieved, the transmit power of the 
wireless signals can also be ensured, the service interruption caused by link disconnection cannot occur, and the communication performance of 
wireless services can be ensured.