Data unearch model for pedicting service potential customers
A data mining and new business technology, applied in data processing applications, electrical digital data processing, special data processing applications, etc.
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[0012] The present invention will be described in detail below in conjunction with specific embodiments.
[0013] A data mining model for predicting potential users of a new business, the data mining model includes the following steps: 1) business understanding: determine business objectives and basic customer response variables, that is, select an appropriate data warehouse, and determine exactly the same response variables; 2) Data understanding: Analyze other customer data to obtain all corresponding behavioral characteristics; 3) Data analysis: Analyze all behavioral characteristics of customers to obtain similarities between each other. The similar behavioral characteristics are: number of users , online time, per capita online time, communication times, per capita communication times, communication costs, per capita communication costs, communication time, per capita communication time, SMS times, per capita SMS times, SMS fees, per capita SMS fees, GPRS times, per capita...
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