Data unearch model for pedicting service potential customers

A data mining and new business technology, applied in data processing applications, electrical digital data processing, special data processing applications, etc.

A data mining and new business technology, applied in data processing applications, electrical digital data processing, special data processing applications, etc.

CN101075303AInactive Publication Date: 2007-11-21CHINA MOBILE QUANTONG SYST INTEGRATION CO LTD
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Embodiment Construction

[0012] The present invention will be described in detail below in conjunction with specific embodiments.

[0013] A data mining model for predicting potential users of a new business, the data mining model includes the following steps: 1) business understanding: determine business objectives and basic customer response variables, that is, select an appropriate data warehouse, and determine exactly the same response variables; 2) Data understanding: Analyze other customer data to obtain all corresponding behavioral characteristics; 3) Data analysis: Analyze all behavioral characteristics of customers to obtain similarities between each other. The similar behavioral characteristics are: number of users , online time, per capita online time, communication times, per capita communication times, communication costs, per capita communication costs, communication time, per capita communication time, SMS times, per capita SMS times, SMS fees, per capita SMS fees, GPRS times, per capita...

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Abstract

A data excavation model for predicting potential new service user is operated as understanding service, understanding data, analyzing data excavating data for obtaining potential user.

Description

technical field [0001] The invention relates to a data mining model for predicting potential users of new services. Background technique [0002] With the intensification of the global economic integration process and the increasingly fierce competition in China's telecom market, major telecom operators have launched new services to expand their own markets. How to effectively carry out marketing activities is placed in front of each operator of a subject. [0003] With the advancement of the information construction of telecommunications enterprises, especially in recent years, the promotion and use of data warehouse technology in China has made it possible for enterprises to use the data in the system to provide support for marketing activities. Therefore, statistics, analysis, data mining, etc. The application has been promoted rapidly. However, in the current data warehouse applications, most of them are based on statistical analysis, and there are few applications for...

Claims

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Application Information

Patent Timeline
21 Nov 2007
Publication
CN101075303A
IPC
G06Q10/00; G06Q50/00; G06F17/30; G06Q30/02
Inventors
郭永宏; 贾殿承