System and method for providing coloring ring back tone users with group advertising service

A technology for advertising services and users, applied in messages/mailboxes/notifications, electrical components, wireless communications, etc., which can solve problems such as inconvenient addition of new users or replacement of color ring tones, limited choice of enterprise users, and long production process time, etc. , to achieve the effect of enriching advertising CRBT content, expanding corporate CRBT products, and improving corporate flexibility

Inactive Publication Date: 2010-06-09
CHINA MOBILE COMM CORP TIANJIN
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The problem with this way of making and disseminating ring tones is that the advertising model is relatively fixed, and there is very limited room for enterprise users to choose; moreover, the production process takes a long time and cannot meet the special effect requirements of the enterprise. Once it is necessary to add new users or replace the ring tones Very inconvenient, narrow publicity
In addition, the formats of ring tones are the same, the publicity effect is average, and there are few publicity targets, etc., resulting in the enthusiasm of corporate users to use advertising ring tones.

Method used

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  • System and method for providing coloring ring back tone users with group advertising service
  • System and method for providing coloring ring back tone users with group advertising service
  • System and method for providing coloring ring back tone users with group advertising service

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Embodiment Construction

[0042] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0043] see figure 2 , introduces the system of the present invention that provides group advertising services for CRBT users, the system includes: China Mobile's business operation support system BOSS, application hosting center ADC, CRBT platform, SMS / CRBT gateway and group advertising service platform. Among them, BOSS is the support platform for all business operations of the mobile communication company, and is responsible for providing billing support for enterprise users of the system. ADC is the mobile communication company's mobile terminal-based managed information application service control center for group customers, and is responsible for providing enterprise user registration services for the system. The CRBT platform is a network element for mobil...

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Abstract

The invention relates to a system and a method for providing coloring ring back tone (CRBT) users with group advertising service. The system comprises BOSS, ADC, a CRBT platform, a short message / CRBT gateway and a group advertisement service platform, wherein the group advertising service platform is used for managing CRBT enterprise users, modifying enterprise advertisement CRBT, and providing CRBT service to non-staff users. Software modules comprise a WEB management module, a CRBT preparation DIY module, a non-staff user importing / grouping management module, an advertisement CRBT module, a service database module, a service application module and a CRBT platform interface module. Enterprises can use the DIY technology in the group advertisement service platform to prepare advertisement CRBT that conforms to enterprise images and marketing purposes through a WEB network according to the demands for development and propaganda, and can directly import a group of non-staff CRBT users as the advertisement CRBT users of the enterprises, thereby quickening the advertising campaign, and expanding the propaganda range.

Description

technical field [0001] The present invention relates to a network system for playing color ring tones with novel structure and its working method. Specifically, it relates to a network system and an implementation method for providing group advertising services for color ring tones users, and belongs to the technical field of mobile communication value-added services. Background technique [0002] At present, the production, modification and replacement of advertising CRBT are usually completed on the CRBT platform of the telecom network operator, that is, the CRBT business or advertising CRBT business of the enterprise group must be combined with the CRBT platform to realize it. see below figure 1 , specifically introduce the operation steps of the currently used advertising ring back ring service implementation method based on the ring back ring platform: [0003] (1) The operator launches the advertising ring back tone service, and if the enterprise user wishes to apply ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04W4/12H04W88/18
Inventor 赵承林徐江聂晓川李海亮
Owner CHINA MOBILE COMM CORP TIANJIN
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