Method for realizing market research by using mobile phone

A market and mobile phone technology, applied in marketing and other directions, can solve problems such as inconvenient use and inability to use

Inactive Publication Date: 2012-06-20
李晋
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The realization of this prior art depends on the existing computer network, so it

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0005] This method comprises the following steps:

[0006] Step 1: Create a database on the server side to store user information and original questionnaires

[0007] Step 2: Enterprises with survey needs log in to the enterprise client and upload the original questionnaire to the server

[0008] Step 3: The user logs in to the user client and answers the questionnaire

[0009] Step 4: The user's answer is sent from the user client to the enterprise client

[0010] The above step 1 establishes a database on the server side to store the information of registered member users and the original questionnaire. The specific steps are:

[0011] Step 11: Create a member information table for storing information about registered members. Among them, the member's information includes the member's login user name, login password, point information, and personal information related to the survey such as gender, birthday, industry, income and other information.

[0012] Step 12: Create...

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PUM

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Abstract

The invention aims at providing a method for realizing marker research by using a mobile phone. According to the method, effective communication between research enterprises and objects to be researched can be realized; the research efficiency is improved; and the research cost is reduced. According to the method, a server side, a user client side and an enterprise client side are included; the enterprises can upload a questionnaire to the server side through the enterprise client side; and users can download and answer the questionnaire from the server side through the mobile phone client side. The questionnaire is finished through the processes that direct connection with the enterprise client side submitting the questionnaire is tried to be established by the user client side and the user client side transmits a questionnaire filling result of the users to the enterprise client side. If the establishment of the direct connection is failed, the user client side transmits the questionnaire filling result of the users to the server side; and after the server side receives questionnaire answers transmitted by the user client side, the server side is used for forwarding the questionnaire answers to the enterprise client side submitting the questionnaire according to the serial number of the questionnaire.

Description

technical field [0001] The invention relates to a technology for realizing online market research on surveyed objects anytime and anywhere by using a mobile phone client. Background technique [0002] In recent years, customer surveys on sales of goods have become one of the necessary tasks for all businesses. There are many ways of market research, paper surveys or electronic surveys; with the enhancement of environmental protection awareness and the popularization of network applications, electronic surveys It has become more and more popular among people, and questionnaires in the form of networks have also begun to be widely used in various businesses. Currently, a prior art method for conducting a survey via a computer network includes: a respondent interface, displaying at least one question and corresponding options; a survey system, receiving the respondent's choice of the question; The proportion of different answers to this question by multiple respondents is coun...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 常铮李晋
Owner 李晋
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