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Visual user behavior collecting system and method

A technology for collecting systems and users, applied in the field of computer networks, which can solve the problems of low cleaning efficiency, large intrusion, and no visual operation interface.

Active Publication Date: 2013-08-14
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In related technologies, the above-mentioned methods all belong to the back-end scheme, that is, only the number of visits can be counted on the website pages after the user visits, but the number of visits of the document object model (document object model, dom) elements on the pages cannot be counted. statistics; in addition, the method of related technologies is to directly write the data content to be counted into the html code, for example, "news" (where , "news" is the collected data that needs to be sent, "sendData" is the javascript function that sends the data), when cleaning useless or redundant statistical data, it is necessary to find all the data pointed to by "onclick" in the html code, which will It leads to low cleaning efficiency, and the data cannot be uniformly and thoroughly cleaned
[0004] In addition, there are still the following defects in the related technology: the location of the dom element is relatively difficult, and it is usually implemented in the form of a custom attribute, and the content of the custom attribute needs to be agreed upon by the page developer and the type setter; Adding needs to modify the original page, so it is more intrusive; in addition, there is no visual operation interface, so it is difficult to verify whether the layout is correct and reasonable

Method used

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Embodiment Construction

[0011] Specific embodiments of the present application will be described in detail below. It should be noted that the embodiments described here are for illustration only, and are not intended to limit the present application.

[0012] The implementation scheme of visual user behavior collection of the present application includes the following three parts, namely the background management side, the API (Application Programming Interface, application programming interface) required for business system integration, and general javascript.

[0013] Among them, the background management side is a subset of the content management system (Content Management System, CMS), CMS separates the content (text, pictures, etc.) of a website from the components of the website, and can connect various pages together , can control the display of the page, through this system, the content of the website can be conveniently managed, released, and maintained, without the need to write html codes ...

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PUM

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Abstract

The invention relates to a visual user behavior collecting system and method. The method includes the following steps: S11, presetting a type of user behavior data required to be collected in a subpage visual to a background management side on an original page, and enabling the preset type of the user behavior data to be relevant to document object model elements; and S12, according to the preset type of the user behavior data, collecting user behavior data generated when users operate on the original page. By means of the visual user behavior collecting system and method, the users can preset the user behavior data required to be collected conveniently and separate the user behavior data from original business content of a page, and centralized management and timely clearing of useless or redundant data are facilitated; users can conduct visual configuration on the user behavior data through different methods; and a life cycle of the user behavior data can be managed.

Description

technical field [0001] The present application relates to the technical field of computer networks, in particular to a system and method for collecting visualized user behavior. Background technique [0002] In recent years, with the rapid development of computer network technology, the Internet has been widely used. Users can conveniently and quickly complete various daily needs such as obtaining information, shopping, paying bills, and booking tickets through the Internet, which makes users increasingly dependent on the Internet. For the website, how to understand the needs of users and the degree of attention to the product at the first time will provide accurate and timely support for website decision makers in formulating product sales and publicity strategies. [0003] At present, there are many ways to realize the statistics of attention, for example, analysis can be performed by analyzing the log data of the website, or by directly adding tracking codes on the webpa...

Claims

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Application Information

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IPC IPC(8): G06F17/30
Inventor 陈寄文童国俊冯智峰钟伟坚
Owner ALIBABA GRP HLDG LTD
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