Method, device and system for processing advertisements

A technology for advertising and advertising data, applied in the field of communication, can solve the problems of reducing user experience, unable to filter audio and video advertisements, unable to filter advertisements, etc., to achieve the effect of improving user experience

Active Publication Date: 2014-07-23
SHENZHEN SKYWORTH DIGITAL TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, users can only passively receive advertisements in TV broadcasts, but cannot choose whether to watch them or not
In the current method, only image advertisements in TV broadcast programs can be blocked, but audio and video advertisements cannot be filtered out
In the same transmission stream, since the programs and advertisements in TV broadcast programs are both audio and video types, they use the same PID (Package Identifier, package identifier), so that program receiving devices such as set-top boxes cannot distinguish between video and advertisements, and thus cannot filter Remove the advertisements in the program, which reduces the user experience

Method used

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  • Method, device and system for processing advertisements
  • Method, device and system for processing advertisements
  • Method, device and system for processing advertisements

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Embodiment Construction

[0025] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0026] Refer to the attached figure 1 Embodiments of the present invention will be described. see figure 1 , is a schematic structural diagram of an embodiment of the advertisement processing system in the present invention. The system includes a front-end device 0 and a program receiving terminal 1 . Wherein, the front-end equipment can be correspondingly connected to multiple program receiving terminals. In the embodiment of the present invention, one pro...

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Abstract

The invention discloses a method for processing advertisements. The method comprises the steps that a transmission stream sent by front-end equipment is obtained; whether the transmission stream contains an advertisement marking or not is judged, wherein the advertisement marking is set through the front-end equipment and used for being differentiated from a program marking; if the transmission stream contains the advertisement marking, advertisement data corresponding to the advertisement marking are filtered out. The invention further discloses a device and system for processing the advertisements. As the advertisement data can be filtered out and the like by differentiating the advertisement data from program data, and user experience is improved.

Description

technical field [0001] The present invention relates to the field of communication technology, in particular to a method, device and system for processing advertisements. Background technique [0002] At present, some advertisements are often inserted in TV broadcasting programs, so that operators can make profits through advertisements. However, users can only passively receive advertisements in TV broadcast programs, but cannot independently choose whether to watch them. In the current method, only image advertisements in TV broadcast programs can be blocked, but audio and video advertisements cannot be filtered out. In the same transmission stream, since the programs and advertisements in TV broadcast programs are both audio and video types, they use the same PID (Package Identifier, package identifier), so that program receiving devices such as set-top boxes cannot distinguish between video and advertisements, and thus cannot filter Remove the advertisements in the pro...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/454
Inventor 刘煌彬周奇
Owner SHENZHEN SKYWORTH DIGITAL TECH CO LTD
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