The invention relates to a live streaming transmission control method for bullet screen videos, and refers to IPTV media stream transmission protocol-based transmission; the method comprises the following steps: a server receives bullet screen data with attributes and collected in real time, wherein the bullet screen data attributes comprise bullet screen program identifiers, start and end identifiers, and time identifiers; the server parses the bullet screen data, identifies the bullet screen program identifier, and packages the bullet screen data and corresponding program transmission contents into a video data packet; the server transmits the processed video data packet according to the live stream transmission protocol, and processes the video data according to the network state in transmission. The method can improve the bullet screen impression, so the bullet screen can be better fit with present video frame data; when having network jamming, the method and device can selectively drop packets of the video stream (bullet screen data packet is preferably dropped), thus preventing re-transmission events and time delaying events.