Advertisement distributing method, terminal and advertisement server

Abstract

The invention discloses an advertisement distributing method, a terminal and an advertisement server. The method applied to the terminal includes the steps that: the terminal sends a request of obtaining advertisement content related to a file to be broadcasted to the advertisement server through a broadcast television bilateral network channel; the terminal receives the advertisement content sent by the advertisement server by the broadcast television bilateral network channel. The invention also accordingly discloses a method applied to the advertisement server, the terminal, and the advertisement server According to the technical scheme of the advertisement distributing method, the terminal and the advertisement server provided by the invention, the terminal can conveniently obtain the advertisement content of the file to be broadcasted from the advertisement server through the broadcast television bilateral network channel, the related function module for distributing advertisements is reduced, and the complexity of integrating the advertisements in the broadcast television operation system is reduced.

Description

technical field [0001] The invention relates to the technical field of digital television, in particular to an advertisement distribution method, a terminal and an advertisement server. Background technique [0002] Through CD, VCD, DVD and other media or packaging posters, etc., through distribution agencies covering the whole country and some overseas markets, the communication platform that conveys brand and product information to target consumers in a short period of time is also called "advertisement with film". ” or “roll ads.” Pre-roll advertisements, especially pre-roll movie advertisements can bring a deeper audience memory. In order to be compatible with the radio and television video-on-demand system, the existing solution needs to follow the process of the radio and television two-way on-demand business, embed the video patch advertisement into the existing radio and television video on-demand system, transmit control commands through the two-way channel, and af...

AI Technical Summary

Problems solved by technology

The main problem existing in the existing technology is that the process of supporting video pre-advertisement is complicated, involving many systems and modules, including advertising system, navigation server, content delivery network (English: Content Delivery Network, referred to as: CDN), streaming server and QAM equipment etc.

Integrating the function of pre-roll advertising requires the advertising system to be connected to the navigation server and CDN, and the original broadcasting business process needs to be adjusted, and different modules may also be provided by multiple manufacturers, and the complexity of the support is even greater

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