Distributed digital signage advertisement delivery method based on Storm platform

Abstract

The invention discloses a distributed digital signage advertisement delivery method based on a Storm platform. The advertisement delivery method comprises the steps that: 1) a processing framework based on the Storm platform is established, wherein the processing framework includes order reading, screen selecting, scheduling and order state updating; 2) an emission source receives order messages and sends the order messages to a screen selection processing unit; 3) the screen selection processing unit selects a screen position for each order according to constraint conditions such as order geographical location; 4) a scheduling processing unit generates a scheduling list of the screen position according to a time constraint condition in the order and screen position idle time periods; 5) and a state processing unit updates the order state according to the scheduling results. The distributed digital signage advertisement delivery method can achieve instant and precise delivery of mass order advertisements efficiently, can increase screen position utilization rate of the digital signage, reduces time fragments, and has very high commercial value as well as application and popularization value.

Description

technical field [0001] The invention relates to digital signage advertisement placement, in particular to a distributed digital signage advertisement placement method based on a Storm platform, and belongs to the field of new media advertisement placement. Background technique [0002] With the rapid development of Internet technology and the digital transformation of the advertising industry, digital signage advertising has been widely used in government agencies, banking and finance, commercial chains, airport stations, business halls and other industries and places. Compared with traditional TV advertisements and newspaper advertisements, digital signage advertisements are more flexible. The advertisement delivery system can select the appropriate digital signage screen (hereinafter referred to as the advertisement screen) according to the various personalized conditions set by the advertiser, and according to the broadcast Time constraints arrange the playing time of mul...

AI Technical Summary

Problems solved by technology

[0004] The existing digital signage advertising delivery system of digital signage enterprises still mainly adopts manual interactive screen selection and static pre-scheduling method for scheduling, which is difficult to meet the needs of mass orders and the advertising delivery business of handling more than 10,000 digital signs

On the other hand, due to the lack of effective information organization and collection methods, the traditional manual interactive screen selection can only select screens based on limited advertising screen attributes such as geographic location, and it is difficult to integrate multiple dimensions such as geographic location, audience characteristics, and business environment. screen selection based on constraints; the traditional semi-automated scheduling method is difficult to cope with the real-time changes in the advertising business, and there are problems of time fragmentation and low screen utilization

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