Distributed digital signage advertisement delivery method based on Storm platform

A technology for digital signage and advertisement placement, which is applied in marketing, program control devices, etc., and can solve problems such as difficulty in dealing with immediate changes in advertisement placement business, difficulty in meeting advertisement placement business, and many time fragments.

Active Publication Date: 2015-12-23
广州冠众电子科技股份有限公司
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  • Abstract
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AI Technical Summary

Problems solved by technology

[0004] The existing digital signage advertising delivery system of digital signage enterprises still mainly adopts manual interactive screen selection and static pre-scheduling method for scheduling, which is difficult to meet the needs of mass orders and the advertising delivery business of handling more than 10,000 digital signs
On the other hand, due to the lack of effective information organization and collection methods, the traditional manual interactive screen selec

Method used

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  • Distributed digital signage advertisement delivery method based on Storm platform
  • Distributed digital signage advertisement delivery method based on Storm platform
  • Distributed digital signage advertisement delivery method based on Storm platform

Examples

Experimental program
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Example Embodiment

[0103] In the following, with reference to the drawings, by designing 4 advertising orders, and according to the geographical constraints, time constraints, and screen idle time periods required by the orders, the process of placing on the Storm platform is described as an embodiment to further describe the present invention.

[0104] Method flow chart such as figure 1 Shown. The method of the present invention includes: 1) Building a screen selection and scheduling processing framework based on the Storm platform: the framework includes 4 consecutive task stages, reading orders, selecting screens, scheduling, updating order status, and forming a multi-task segment pipeline according to the sequence ; 4 task phases are implemented by a launch source (Spout) and three processing units (Bolt); among them, in the screen selection and task scheduling phases, multiple tasks can be run in parallel at the same time, and each task corresponds to an order Or a screen position; 2) Receive...

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Abstract

The invention discloses a distributed digital signage advertisement delivery method based on a Storm platform. The advertisement delivery method comprises the steps that: 1) a processing framework based on the Storm platform is established, wherein the processing framework includes order reading, screen selecting, scheduling and order state updating; 2) an emission source receives order messages and sends the order messages to a screen selection processing unit; 3) the screen selection processing unit selects a screen position for each order according to constraint conditions such as order geographical location; 4) a scheduling processing unit generates a scheduling list of the screen position according to a time constraint condition in the order and screen position idle time periods; 5) and a state processing unit updates the order state according to the scheduling results. The distributed digital signage advertisement delivery method can achieve instant and precise delivery of mass order advertisements efficiently, can increase screen position utilization rate of the digital signage, reduces time fragments, and has very high commercial value as well as application and popularization value.

Description

technical field [0001] The invention relates to digital signage advertisement placement, in particular to a distributed digital signage advertisement placement method based on a Storm platform, and belongs to the field of new media advertisement placement. Background technique [0002] With the rapid development of Internet technology and the digital transformation of the advertising industry, digital signage advertising has been widely used in government agencies, banking and finance, commercial chains, airport stations, business halls and other industries and places. Compared with traditional TV advertisements and newspaper advertisements, digital signage advertisements are more flexible. The advertisement delivery system can select the appropriate digital signage screen (hereinafter referred to as the advertisement screen) according to the various personalized conditions set by the advertiser, and according to the broadcast Time constraints arrange the playing time of mul...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F9/44
Inventor 赵霞张珣于重重于田昊陆洋潘博刘帅帅孙楷
Owner 广州冠众电子科技股份有限公司
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