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Prediction method and system of promotion effect of application

A forecasting method, currently applied technology, applied in marketing and other directions, can solve problems such as slow response time, and achieve the effect of improving utilization rate and revenue efficiency

Inactive Publication Date: 2016-02-24
珠海多玩信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This method has a slow response time and fails to detect inferior apps in time and replace candidate promotion apps to stop losses

Method used

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  • Prediction method and system of promotion effect of application
  • Prediction method and system of promotion effect of application
  • Prediction method and system of promotion effect of application

Examples

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Embodiment Construction

[0035] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0036] It should be noted that the terms used in the embodiments of the present invention are only for the purpose of describing specific embodiments, and are not intended to limit the present invention. As used in the embodiments of the present invention and the appended claims, the singular forms "a", "said" and "the" are also intended to include the plural forms unless the context clearly indicates otherwise. It should also be understood that the term "and / or" a...

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Abstract

The invention discloses a prediction method and system of a promotion effect of an application. The prediction method comprises the following steps: according to the attribute data of a current application and the operational data of the current application in a promotion channel within preset time, determining the characteristics of the current application; and according to the characteristics of the current application and an established prediction model corresponding to the promotion channel, predicting the promotion effect of the current application. Through the above way, the use ratio of a channel promotion resource niche can be improved, and revenue benefits can be effectively improved.

Description

technical field [0001] The invention relates to a method and system for predicting the effect of application promotion. Background technique [0002] With the rapid development of science and technology, a large number of applications continue to emerge in a short period of time. These applications are promoted through various channel resources, such as game applications. [0003] The quality of a large number of applications is uneven. Low-value applications not only consume a lot of promotion and operation resources, but also reduce the utilization rate of channel resources, which seriously affects the revenue of application platforms. [0004] Traditional application promotion effect evaluation generally adopts the method of manually defining rules, counting revenue after the application promotion period, and identifying low-quality applications. For example, after 15 days of game promotion, count the new registered users obtained by the game through channels and the cor...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 余建兴
Owner 珠海多玩信息技术有限公司
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