Method for targeted delivery of promotional information to users

A technology of targeted delivery and preferential treatment, applied in the field of communication, can solve the problems of not enjoying preferential treatment, low enthusiasm for promoting products, and low enthusiasm for users to consume, and achieves the effect of simple and fast classification method, convenient management, and improved enthusiasm.

Inactive Publication Date: 2016-08-17
CHONGQING MIAOYIN TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] Aiming at the above-mentioned deficiencies in the prior art, the patent of the present invention provides a method for targeted delivery of preferential information to users to improve the enthusiasm of users and merchants, so as to solve the problems existing in the existing preferential information delivery methods when users actually consume. Did not enjoy the discount, the user's enthusiasm for consumption is not high, and the enthusiasm of the merchant to use the discount information to promote the product is not high.

Method used

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  • Method for targeted delivery of promotional information to users

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Embodiment

[0028] A method for targeted delivery of preferential information to users, such as figure 1 As shown, it includes user terminals, merchant terminals and commodity trading platforms; merchant terminals are used for merchants to edit preferential information and send preferential information to commodity trading platforms; commodity trading platforms are used to save preferential information from merchant terminals and filter out The preferential information that each user is interested in, pushes the preferential information to the user terminal of the user; the user terminal is used for the user to receive and view the preferential information from the commodity trading platform;

[0029] The commodity trading platform includes:

[0030] The storage unit is provided with multiple storage areas for different preferential information categories, for example: clothing, home appliances, home furnishing, electronic products, etc. The storage unit is used to receive preferential ...

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Abstract

According to the method of targeted delivery of preferential information for users provided by the present invention, the merchant terminal allows the merchant to edit the preferential information, and sends the preferential information to the commodity trading platform; the commodity trading platform saves the preferential information from the merchant terminal, and screens out the preferential information that each user is interested in. The discount information is pushed to the user terminal of the user; the user terminal is for the user to receive and view the discount information from the commodity trading platform. In this method, the preferential information of the merchant can be pushed to users who really need it, which improves the enthusiasm of the merchant. On the other hand, the preferential information received by the user is the preferential information that the user is interested in, and it is not easy to cause the user's disgust. The user does not need to actively obtain it, and the operability is good, which improves the enthusiasm of the user.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a method for targeted delivery of preferential information to users. Background technique [0002] With the development of mobile Internet convergence technology and cloud server technology, business services in the mobile Internet network emerge in an endless stream; at the same time, the advancement of e-commerce technology has also driven the development of mobile Internet commodity trading services. [0003] E-commerce usually refers to a wide range of commercial trade activities around the world, in Internet Under the open network environment, based on the browser / server application mode, buyers and sellers can carry out various business activities without meeting each other, so as to realize the satisfaction of consumers. Online Shopping , among merchants Online Trading It is a new type of business operation model for online electronic payment and various busines...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0224
Inventor 马昭德王雷喻誉王胜利夏秋
Owner CHONGQING MIAOYIN TECH
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