Target pushing object pushing method and apparatus and server

An object and target technology, which is applied in the object push method, device and server field of target push, can solve difficult problems such as user interest and income, and achieve the effect of increasing income

Inactive Publication Date: 2016-12-07
BEIJING KINGSOFT INTERNET SECURITY SOFTWARE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] In practice, it is found that although different users have different preferences, the existing push method pushes the same content to each user, and it is difficult to really arouse user interest and bring benefits

Method used

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  • Target pushing object pushing method and apparatus and server
  • Target pushing object pushing method and apparatus and server
  • Target pushing object pushing method and apparatus and server

Examples

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Embodiment Construction

[0027] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0028] It should be noted that the terms used in the embodiments of the present invention are only for the purpose of describing specific embodiments, and are not intended to limit the present invention. As used in the embodiments of the present invention and the appended claims, the singular forms "a", "said" and "the" are also intended to include the plural forms unless the context clearly indicates otherwise. It should also be understood that t...

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Abstract

The invention discloses a target pushing object pushing method and apparatus. The method comprises the steps of obtaining setting information of user settings, and/or, application software classification information of application software installed in a terminal; determining a pushing type according to the setting information of a user setting application, and/or, the application software classification information of the application software installed in the terminal; obtaining pushing objects, and screening out the pushing object of the pushing type from the pushing objects to serve as a target pushing object; and pushing the target pushing object to the user of the terminal so as to display the target pushing object on the terminal. According to the method, contents can be pushed to users according to user preferences, so that user interests are attracted and earnings are achieved.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a method, device and server for pushing an object to be pushed. Background technique [0002] With the development of the content market, the competition among content providers is becoming more and more intense. In China, various content supply markets have sprung up like mushrooms after rain. In order to seize the content market, content providers generally push their own content to users through various methods to attract users to use their own application software, thereby earning income. [0003] In practice, it is found that although different users have different preferences, the existing push method pushes the same content for each user, which is difficult to really arouse the user's interest and bring benefits. Contents of the invention [0004] The embodiment of the present invention discloses a target push object push method, device and server, which c...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 白斌
Owner BEIJING KINGSOFT INTERNET SECURITY SOFTWARE CO LTD
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