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Data processing method and device used for matching spokesperson for product brand

A data processing device and data processing technology, which is applied in the field of data processing to match spokespersons for product brands, can solve problems such as being unable to quickly recommend the best spokesperson, and achieve the effect of not being able to quickly recommend the best spokesperson

Inactive Publication Date: 2017-01-04
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The embodiment of the present invention provides a data processing method and device for matching a spokesperson for a product brand, to at least solve the technical problem that the best spokesperson cannot be quickly recommended due to the manual analysis method recommended by the consulting company

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  • Data processing method and device used for matching spokesperson for product brand
  • Data processing method and device used for matching spokesperson for product brand

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Embodiment Construction

[0020] In order to enable those skilled in the art to better understand the solutions of the present invention, the following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only It is an embodiment of a part of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts shall fall within the protection scope of the present invention.

[0021] It should be noted that the terms "first" and "second" in the description and claims of the present invention and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate ...

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Abstract

The invention discloses a data processing method and a data processing device used for matching a spokesperson for a product brand. The data processing method comprises the following steps: acquiring brand positioning information of a product brand needing a spokesperson, wherein the brand positioning information is used for describing brand characteristics of the product brand needing the spokesperson; acquiring spokesperson positioning information of a target spokesperson, wherein the spokesperson positioning information is used for describing personal characteristics of the target spokesperson; matching the similarity level of the brand positioning information and the spokesperson positioning information so as to obtain a positioning overlapping degree, wherein the positioning overlapping degree is used for quantifying the matching degree of the product brand needing the spokesperson and the target spokesperson; confirming whether the target spokesperson is recommended to speak for the product brand needing the spokesperson or not according to the positioning overlapping degree. By adopting the data processing method and the data processing device, the technical problem that an optimal spokesperson cannot be rapidly recommended as a spokesperson is recommended by a consulting company in an artificial analysis mode can be solved.

Description

technical field [0001] The present invention relates to the field of data processing, in particular to a data processing method and device for matching spokespersons for product brands. Background technique [0002] Choosing a spokesperson to speak for the enterprise is beneficial to the enterprise's own marketing work. However, how to choose a suitable spokesperson who is highly compatible with the company's product brand is often a difficult problem for the company. [0003] In related technologies, when many companies choose a spokesperson, they simply determine the spokesperson based on the popularity of a celebrity and the industry to which the company belongs; or, some companies determine the spokesperson by seeking help from traditional consulting companies, and consulting companies need Carry out long-term and extensive manual analysis to recommend spokespersons. Since these methods have not undergone strict big data analysis and network intelligence monitoring, th...

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/9535G06Q30/0201
Inventor 陈俊宏余德乐杨韬赵冬玲
Owner BEIJING GRIDSUM TECH CO LTD
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