Method and device for pushing recommended content in search

A technology for recommending content and content, applied in the field of push methods and devices for recommending content in search, can solve problems such as inability to match accurately, lowering users' overall experience of the page, and low accuracy of recommended information.

Active Publication Date: 2021-07-13
BEIJING QIHOO TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The recommendation information on the right side of the search result page obtained by the user through this method often does not match the original graphic and text information exactly, resulting in low accuracy of the recommendation information, lowering the user's overall experience of the page, and reducing the number of user clicks, thereby Affect user stickiness

Method used

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  • Method and device for pushing recommended content in search
  • Method and device for pushing recommended content in search
  • Method and device for pushing recommended content in search

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0112] In this embodiment, the query entered by the user in the input box is "2016 Tour of China International Road Cycling Race" as an example. In this example, "2016 Ring of China International Road Cycling Race" hits the preset news vocabulary. image 3 It shows a first search result diagram of a method for pushing recommended content in a search according to an embodiment of the present invention. According to the method for pushing the recommended content in the search provided by the embodiment of the present invention, when the search engine receives the "2016 Tour of China International Road Cycling Race", it acquires the search behavior that triggers the "2016 Tour of China International Road Cycling Race". According to the obtained search behavior, the intensity of news appeal of "2016 Ring China International Road Cycling Race" is divided and determined. Then select the corresponding recommended content according to the intensity of the specific news appeal, and pu...

Embodiment 2

[0116] In this embodiment, the user triggers a query by clicking a navigation drop-down menu as an example. Figure 4 A search manner diagram according to an embodiment of the present invention is shown. In the embodiment of the present invention, the query triggered by the user clicking the navigation drop-down menu is "Haidian Theater". According to the push method of the recommended content in the search, when the search engine receives "Haidian Theater", it will trigger the search behavior of "Haidian Theater". In this example, if the user triggers "Haidian Theater" by clicking the navigation drop-down menu, it is determined that "Haidian Theater" is a strong news appeal. The result shows that users hope to obtain detailed information about the event and users pay more attention to current news events. According to the method of the present invention, after determining "Haidian Theater" as a strong news appeal, NLP recalls the news hot list, and initiates a news content ...

Embodiment 3

[0118] In this embodiment, the user clicks on a page to display a news trigger query as an example. Image 6 A third search result diagram showing a method for pushing recommended content in search according to an embodiment of the present invention. In the embodiment of the present invention, the query triggered by the user clicking on the page display news is "scrambled eggs with tomatoes". According to the push method of the recommended content in the search, when the search engine receives "tomato scrambled eggs", the acquisition triggers the search behavior of "tomato scrambled eggs". In this example, the user triggers "scrambled eggs with tomatoes" by clicking the page news, and its rank is 1, then it is determined that "scrambled eggs with tomatoes" is a weak news appeal. The results show that although users' attention to news is not particularly high, they still have certain demands. According to the method of the present invention, after determining "scrambled eggs ...

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Abstract

The present invention provides a method and device for pushing recommended content during search, wherein the pushing method includes: when a search engine receives a query, acquiring a search behavior that triggers the query; and requesting news for the query according to the search behavior Intensity is divided into strengths to determine the news appeal strength of the query, wherein the news appeal strength includes strong news appeals, weak news appeals, and supplementary news appeals; select relevant recommended content according to the news appeal strength of the query, and use the The recommended content is pushed to the search result page to supplement the content of the search result page. Adoption of the present invention can improve the problem that the original recommendation type cannot be accurately matched with the original image and text information, and can present users with content more in line with their needs. At the same time, the method of the present invention can also improve user stickiness, provide users with richer and meaningful recommendation information, further satisfy user needs, and better realize personalized customized pushes for users.

Description

technical field [0001] The present invention relates to the field of computer science and technology, in particular to a method and device for pushing recommended content in search. Background technique [0002] With the development of computer science and technology, people have gradually entered the information age. People's daily life is full of various information, and a large amount of information can be transmitted quickly and conveniently through the Internet. With the development of Internet technology, it has become more and more common for people to obtain information through network channels. Usually, people can directly search the keywords of the information they want to obtain on the Internet to quickly and conveniently know the detailed information of relevant aspects. [0003] In the prior art, users can obtain information through the network to meet some needs. However, with the rapid development of Internet technology, information is transmitted faster and ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535G06F16/953
CPCG06F16/951G06F16/9535
Inventor 佟思颖王艳丽王鹏
Owner BEIJING QIHOO TECH CO LTD
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