Method and device for pushing recommended content in search

A technology for recommending content and content, applied in the field of push methods and devices for recommending content in search, can solve problems such as inability to match accurately, lowering users' overall experience of the page, and low accuracy of recommended information.
CN106777213BActive Publication Date: 2021-07-13BEIJING QIHOO TECH CO LTD
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Patent Information

Authority / Receiving Office
CN Β· China
Patent Type
Patents(China)
Current Assignee / Owner
BEIJING QIHOO TECH CO LTD
Publication Date
2021-07-13

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Abstract

The present invention provides a method and device for pushing recommended content during search, wherein the pushing method includes: when a search engine receives a query, acquiring a search behavior that triggers the query; and requesting news for the query according to the search behavior Intensity is divided into strengths to determine the news appeal strength of the query, wherein the news appeal strength includes strong news appeals, weak news appeals, and supplementary news appeals; select relevant recommended content according to the news appeal strength of the query, and use the The recommended content is pushed to the search result page to supplement the content of the search result page. Adoption of the present invention can improve the problem that the original recommendation type cannot be accurately matched with the original image and text information, and can present users with content more in line with their needs. At the same time, the method of the present invention can also improve user stickiness, provide users with richer and meaningful recommendation information, further satisfy user needs, and better realize personalized customized pushes for users.
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Description

technical field

[0001] The present invention relates to the field of computer science and technology, in particular to a method and device for pushing recommended content in search. Background technique

[0002] With the development of computer science and technology, people have gradually entered the information age. People's daily life is full of various information, and a large amount of information can be transmitted quickly and conveniently through the Internet. With the development of Internet technology, it has become more and more common for people to obtain information through network channels. Usually, people can directly search the keywords of the information they want to obtain on the Internet to quickly and conveniently know the detailed information of relevant aspects.

[0003] In the prior art, users can obtain information through the network to meet some needs. However, with the rapid development of Internet technology, information is transmitted faster and ...

Claims

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