Target user directing method and apparatus

A target user and user technology, applied in the information field, can solve the problem that the accuracy of orientation does not reach the expected effect, and cannot effectively realize user conversion, etc., to achieve the effect of improving the delivery effect, probability and accuracy.

Active Publication Date: 2017-11-14
TENCENT TECH (BEIJING) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, in actual practice, it was found that the delivery objects determined by this target user orientation method ...

Method used

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  • Target user directing method and apparatus
  • Target user directing method and apparatus
  • Target user directing method and apparatus

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0054] Such as figure 1 As shown, this embodiment provides a target user orientation method, including:

[0055] Step S110: Using the similarity model, determine the similarity between the candidate user and the seed user;

[0056] Step S120: Using the conversion prediction model, predict the probability of the candidate user performing a predetermined conversion operation on the information to be delivered;

[0057] Step S130: According to the similarity and the probability, select the target user of the information to be delivered from the selected users.

[0058]Step S110 described in this embodiment uses a similarity model to determine the similarity between the candidate user and the seed user, where the similarity can be represented by a value from 0 to 1, or by a percentage. In this embodiment, the seed users may be users who are interested in the subject matter of the information to be delivered provided by the information to be delivered, or users who have already u...

Embodiment 2

[0066] Such as figure 1 As shown, this embodiment provides a target user orientation method, including:

[0067] Step S110: Using the similarity model, determine the similarity between the candidate user and the seed user;

[0068] Step S120: Using the conversion prediction model, predict the probability of the candidate user performing a predetermined conversion operation on the information to be delivered;

[0069] Step S130: According to the similarity and the probability, select the target user of the information to be delivered from the selected users.

[0070] The step S130 may include:

[0071] Using the similarity, the probability and the preset functional relationship to calculate the directional score of the candidate user;

[0072] The candidate user whose orientation score satisfies a preset orientation condition is selected as the target user.

[0073] In this embodiment, the similarity can be a value between 0 and 1, and the probability is also a value betwee...

Embodiment 3

[0077] Such as figure 1 As shown, this embodiment provides a target user orientation method, including:

[0078] Step S110: Using the similarity model, determine the similarity between the candidate user and the seed user;

[0079] Step S120: Using the conversion prediction model, predict the probability of the candidate user performing a predetermined conversion operation on the information to be delivered;

[0080] Step S130: According to the similarity and the probability, select the target user of the information to be delivered from the selected users.

[0081] The step S130 may include:

[0082] Using the similarity, the probability and the preset functional relationship to calculate the directional score of the candidate user;

[0083] The candidate user whose orientation score satisfies a preset orientation condition is selected as the target user.

[0084] The calculating the directional score of the candidate user by using the similarity, the probability and the ...

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Abstract

Embodiments of the invention provide a target user directing method and apparatus. The method comprises the steps of determining the similarity between alternative users and seed users by utilizing a similar model; by utilizing a conversion prediction model, predicting probabilities of executing predetermined conversion operations on to-be-released information by the alternative users; and according to the similarity and the probabilities, selecting out a target user of the to-be-released information from the alternative users.

Description

technical field [0001] The present invention relates to the field of information technology, in particular to a target user orientation method and device. Background technique [0002] When the advertisement is waiting to be delivered, in order to achieve accurate delivery, user targeting may be required to find out users who will watch the delivery information or perform an operation based on the delivery information; on the one hand, accurate delivery can be achieved, and on the other hand, it can reduce Information harassment of users who are not interested in the delivery information. [0003] When performing user orientation in the prior art, a common method is to obtain a classification model according to attribute characteristics of seed users. When performing user orientation, the classification model is used to calculate the similarity between candidate users and seed users, and users with high similarity to seed users are selected as the delivery objects of the in...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0257G06Q30/0243G06Q30/0267G06Q30/0269G06Q30/0277
Inventor 黄浩黄东波陈戈
Owner TENCENT TECH (BEIJING) CO LTD
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