Marketing method based on face image replacement, equipment and storage medium

Abstract

The invention provides a marketing method based on face image replacement, equipment and a storage medium. The marketing method comprises the steps that a marketing model image is acquired and sent toa user terminal; a face replacement instruction sent by the user terminal for the marketing model image is received; feature points of a first face region in the marketing model image and a second face region in a user face image and position information of the feature points are acquired respectively; the first face region in the marketing model image is replaced with the second face region in the user face image, and a user trial image is obtained; and marketing information corresponding to the user trial image and the marketing model image is sent to the user terminal. Through the marketing method, the interest of customers in participation can be improved effectively and accurately, the user satisfaction and the purchase quantity of the marketing mode based on face image replacement are improved, and marketing cost is lowered.

Description

technical field [0001] The invention relates to the technical field of image marketing, in particular to a marketing method, device and storage medium based on face image replacement. Background technique [0002] With the rapid development of social economy, network marketing, because of the needs of prospective consumers and many merchants, promotes, disseminates and sells products from the overall construction and the construction of its own product form, and allows consumers to deeply understand the product and then purchase it. It has become the first choice among various marketing methods at present; and the marketing method based on face image replacement in network marketing has become one of the important means of network marketing because of its advantages of effectively increasing consumers' interest and making purchases. . [0003] At present, there are mainly two methods of face image replacement in the marketing method based on face image replacement. The firs...

AI Technical Summary

Problems solved by technology

[0004] However, the above two methods of face image replacement in the above two marketing methods based on face image replacement have all undergone geometric changes in the last used "map area" image; making the first face area and the second Slightly different image shapes in face regions will make it impossible to discern which region provided the content used in the final composite image, and keeping the information unchanged is a fundamental requirement in some applications; since such techniques exist Due to these defects, this type of face image replacement method has the problems of low face replacement accuracy and high operating costs, which in turn makes the marketing method based on face image replacement low user satisfaction and high marketing costs

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