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Method and device, storage medium, and terminal for generating customer trajectory map

A trajectory map, customer technology, applied in the computer field, can solve problems such as lack of accuracy and richness, and achieve the effect of improving convenience

Inactive Publication Date: 2020-11-17
SHANGHAI XIAOYI TECH CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] However, in the prior art, it is often only possible to generally estimate a small number of parameters, for example, only to enter a certain video area (such as a single store in a shopping mall) and to count the number of people who leave this video area, but there is a lack of information about customers. Orientation and the determination of the number of people in each direction, resulting in a lack of accuracy and richness

Method used

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  • Method and device, storage medium, and terminal for generating customer trajectory map
  • Method and device, storage medium, and terminal for generating customer trajectory map
  • Method and device, storage medium, and terminal for generating customer trajectory map

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Embodiment Construction

[0027] In the prior art, when analyzing the shopping trajectory of customers, only a few parameters can be generally estimated, for example, only the number of people entering and / or leaving a certain video area (such as a single store in a shopping mall) can be counted , leading to insufficient accuracy and richness.

[0028] The inventors of the present invention have found through research that in the prior art, there is a lack of judgment on the direction of travel of customers, and when counting the number of customers, it is difficult to analyze the number of people in various directions in combination with the direction of travel of customers.

[0029] In the embodiment of the present invention, the video data of each video area in a plurality of video areas in the store is obtained, the plurality of video areas do not overlap each other, and each video area includes at least one drawing sub-area, each drawing The sub-area has a preset one-to-one correspondence with the...

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Abstract

A method and device, a storage medium, and a terminal for generating a customer trajectory map, the method comprising: acquiring video data of each video area in a plurality of video areas in a store, the plurality of video areas do not overlap each other, and each The video area includes at least one picture-out sub-area, and each picture-out sub-area has a preset one-to-one correspondence with the picture-in sub-area of ​​the adjacent video area of ​​the video area; each video data is carried out human figure detection, to obtain The number of people entering and / or leaving each drawing sub-area in each video data within the preset duration; generating a customer trajectory map. The solution of the invention can more accurately and richly count the customer's action direction, and provide evidence for the specific operation of commercial behavior.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method and device, a storage medium, and a terminal for generating a customer trajectory map. Background technique [0002] In brick-and-mortar sales, analysis of customer shopping trajectories is crucial. Specifically, in commercial activities such as physical store investment and entrepreneurship, the overall moving direction of customers' shopping is a very important parameter. [0003] However, in the prior art, it is often only possible to generally estimate a small number of parameters, for example, only to enter a certain video area (such as a single store in a shopping mall) and to count the number of people who leave this video area, but there is a lack of information about customers. The determination of directions, and the number of people in each direction, results in a lack of accuracy and richness. [0004] There is an urgent need for a method of generating a ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06K9/00
CPCG06V20/53
Inventor 王华勇
Owner SHANGHAI XIAOYI TECH CO LTD
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