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Application advertisement processing method and mobile terminal equipment

A technology of terminal equipment and a processing method, which is applied in the field of communication, can solve problems such as poor flexibility of processing methods, and achieve the effect of flexible processing methods

Inactive Publication Date: 2019-09-27
VIVO MOBILE COMM CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Embodiments of the present invention provide a processing method and terminal equipment for application advertisements, so as to solve the problem of poor flexibility of processing methods in the advertisement processing scheme in the related art

Method used

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  • Application advertisement processing method and mobile terminal equipment
  • Application advertisement processing method and mobile terminal equipment
  • Application advertisement processing method and mobile terminal equipment

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Embodiment Construction

[0021] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0022] refer to figure 1 , which shows a flowchart of a method for processing application advertisements in an embodiment of the present invention, which is applied to a terminal device, and the method may specifically include the following steps:

[0023] Step 101, identifying the first advertisement object in the application interface;

[0024] Wherein, the application interface may be a program interface of any application program installed on the ...

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Abstract

The invention provides an application advertisement processing method and terminal equipment. The method comprises the following steps: identifying a first advertisement object in an application interface; obtaining an advertisement feature library, the advertisement feature library comprising at least one advertisement object generated according to the behavior data of the terminal device user and priority data of each advertisement object; if the first advertisement object is matched with a second advertisement object in the advertisement feature library, the first advertisement object is matched with the second advertisement object; and if yes, executing processing operation on the first advertisement object according to a target advertisement processing mode matched with the target priority data, the second advertisement object being one of the at least one advertisement object, and the target priority data being priority data of the second advertisement object. According to the invention, the built-in advertisement of the application can be processed by referring to the behavior data of the user, so that the processing mode of the advertisement can reflect the preference of the user on the advertisement object, and the processing mode is more flexible.

Description

technical field [0001] Embodiments of the present invention relate to the field of communication technologies, and in particular, to a method for processing application advertisements and a terminal device. Background technique [0002] At present, in-app advertising has become the mainstream of the advertising market. [0003] In related technologies, when processing application advertisements, it is mainly by detecting whether the application interface is an advertisement interface, and if so, replacing or skipping the advertisement interface. [0004] Apparently, the advertisement processing solution in the related art is not flexible enough to handle the advertisement interface. Contents of the invention [0005] Embodiments of the present invention provide a method for processing application advertisements and a terminal device, so as to solve the problem of poor flexibility in processing methods existing in the advertisement processing solutions in the related art. ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0277
Inventor 金都
Owner VIVO MOBILE COMM CO LTD
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