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Computer user representation generation method and device

A computer and computer program technology, applied in the field of computer user representation generation methods and devices, can solve problems such as inaccurate user portraits, and achieve the effect of enhancing expression ability

Inactive Publication Date: 2019-11-01
BEIJING MININGLAMP SOFTWARE SYST CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0009] Embodiments of the present invention provide a method and device for generating computer user representations, to at least solve the problem of determining user portraits by tagging in the related art, because the tags themselves do not contain dynamically changing process information, but intercept a certain point in time Label processing of behavioral snapshot data leads to inaccurate user portraits

Method used

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  • Computer user representation generation method and device
  • Computer user representation generation method and device
  • Computer user representation generation method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0071] The method embodiment provided in Embodiment 1 of the present application may be executed in a mobile terminal, a computer terminal, or a similar computing device. Taking running on a mobile terminal as an example, figure 1 It is a hardware structural block diagram of a mobile terminal of a method for generating a computer user representation according to an embodiment of the present invention, as shown in figure 1 As shown, the mobile terminal 10 may include one or more ( figure 1 Only one is shown in the figure) a processor 102 (the processor 102 may include but not limited to a processing device such as a microprocessor MCU or a programmable logic device FPGA) and a memory 104 for storing data. Optionally, the above-mentioned mobile terminal also A transmission device 106 for communication functions as well as input and output devices 108 may be included. Those of ordinary skill in the art can understand that, figure 1 The shown structure is only for illustration,...

Embodiment 2

[0111] The embodiment of the present invention also provides a device for generating a user representation of a computer. The device is used to implement the above embodiments and preferred implementation modes, and what has been described will not be repeated. As used below, the term "module" may be a combination of software and / or hardware that realizes a predetermined function. Although the devices described in the following embodiments are preferably implemented in software, implementations in hardware, or a combination of software and hardware are also possible and contemplated.

[0112] image 3 is a block diagram of a computer user representation generation device according to an embodiment of the present invention, such as image 3 shown, including:

[0113] The first acquisition module 32 is configured to acquire data associated with the target user through multiple data sources, wherein the data carries data attributes;

[0114] A classification module 34, configu...

Embodiment 3

[0136] An embodiment of the present invention also provides a storage medium, in which a computer program is stored, wherein the computer program is set to execute the steps in any one of the above method embodiments when running.

[0137] Optionally, in this embodiment, the above-mentioned storage medium may be configured to store a computer program for performing the following steps:

[0138] S11, for obtaining data associated with the target user through multiple data sources, wherein the data carries data attributes;

[0139] S12. Classify the data according to the data attributes to obtain multiple types of data;

[0140] S13. Create target data models for the multiple types of data respectively;

[0141] S14. Perform vectorization processing on the target data model of the multi-type data to obtain a vector of the multi-type data;

[0142] S15. Summarize the vectors of the multi-type data to obtain the user representation of the target user.

[0143] Optionally, in th...

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Abstract

The invention provides a computer user representation generation method and a computer user representation generation device. The method comprises the steps: obtaining data associated with a target user through a plurality of data sources, the data carrying data attributes; classifying the data according to the data attributes to obtain multiple types of data; respectively creating target data models for the multiple types of data; performing vectorization processing on the target data model of the multi-class data to obtain vectors of the multi-class data; summarizing the vectors of the multiple types of data; obtaining a user representation of the target user. Therefore, the method can solve the problem that the user portrait is determined in a tagging mode in the related technologies, the tag does not contain dynamic change process information, and the behavior snapshot data at a certain time point is intercepted for tag processing thereby causing the depicted user portrait to be not accurate enough in the prior art. The user is enabled to be depicted more comprehensively and accurately, and the expression capability is improved.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a computer user representation generating method and device. Background technique [0002] With the wide application of Internet technology in all walks of life, how to make computers interpret users from bit streams has become a particularly important task. Only when users are accurately described and understood can they be used in the next tasks (such as product recommendation) , keyword search, user credit score, etc.) to provide users with more accurate services and improve the operating efficiency of enterprises. [0003] Among the related technologies, the most widely used one is the user portrait technology. In order to outline target users more clearly and intuitively, user portrait technology has been widely used in various fields. In the process of actual operation, people often use the most simple and life-like words to connect the user's attributes, behavi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/2458G06F16/28
CPCG06F16/2462G06F16/285
Inventor 张杰罗华刚吴信东
Owner BEIJING MININGLAMP SOFTWARE SYST CO LTD
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