Personalized recommendation method integrating social influence and project association
A recommendation method and project technology, applied in the direction of instruments, calculations, electrical digital data processing, etc., can solve the problems of limiting the effect of social recommendation system, not providing user trust and user influence, etc.
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[0055] The technical solutions in the embodiments of the present invention will be described clearly and in detail below with reference to the drawings in the embodiments of the present invention. The described embodiments are only some of the embodiments of the invention.
[0056] The technical scheme that the present invention solves the problems of the technologies described above is:
[0057] In this embodiment, a personalized recommendation method based on fusion of social influence and item association is performed as follows.
[0058] Step 1: Build user influence
[0059] Step 1.1 In social networks, there is a relationship of mutual trust between people. Usually, the system cannot directly give a very accurate value to reflect the degree of trust between two users. The trust value given by the system is binary , the value is [0,1], so it is necessary to distinguish the trust value of users in the trust network, and define the personal influence value measurement form...
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