Multimedia resource recommendation method and device, electronic equipment and storage medium

A multimedia resource and recommendation method technology, applied in the field of content push, can solve the problems of low recommendation effectiveness and non-users, etc., and achieve the effect of increasing playback volume, improving use stickiness, and improving pertinence and effectiveness

Active Publication Date: 2020-09-25
TENCENT TECH (SHENZHEN) CO LTD
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  • Abstract
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AI Technical Summary

Problems solved by technology

Existing multimedia resource recommendation methods often make recommendations based on the release time of multimedia resources, the current popularity of multimedia resources, or the user's historical browsing records, resulting in the recommended content is often not the content that the user is interested in, and the effectiveness of the recommendation is very low.

Method used

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  • Multimedia resource recommendation method and device, electronic equipment and storage medium
  • Multimedia resource recommendation method and device, electronic equipment and storage medium
  • Multimedia resource recommendation method and device, electronic equipment and storage medium

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Embodiment Construction

[0055]In order to make the purpose, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application.

[0056] For the convenience of understanding, the nouns involved in the embodiments of the present application are explained below:

[0057] Multimedia resource: refers to the synthesis of multiple media, generally including text, sound and image and other media forms. The multimedia resource in the embodiment of the present application includes but not limited to video, audio (such as radio drama, music, etc.), e-book, etc.

[0058] Barrage: Refers to the commentary subtitles that pop up when viewing multimedia resources on the Internet. In the process of watching multimedia resources, users can watch bullet chatting published by other users, and can also s...

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Abstract

The invention relates to the technical field of content pushing, and discloses a multimedia resource recommendation method and device, electronic equipment and a storage medium, which can more accurately locate the current interest point of a user and can improve the pertinence and effectiveness of recommended content. The method comprises the following steps: acquiring barrage information sent bya user; based on the barrage information, determining a comment object to which the barrage information aims and the favorite degree of the user to the comment object; determining an interest label of the user based on the comment object and the favorite degree; and recommending the multimedia resources matched with the interest label of the user to the user.

Description

technical field [0001] The present application relates to the technical field of content push, and in particular to a multimedia resource recommendation method, device, electronic equipment and storage medium. Background technique [0002] With the development of network technology, more and more people communicate and obtain various multimedia resources through network applications, such as browsing news, videos, novels, etc. through the network. In order to facilitate the user's viewing, the network application can actively recommend multimedia resources to the user. Existing multimedia resource recommendation methods often recommend based on the release time of multimedia resources, the current popularity of multimedia resources, or the user's historical browsing records. As a result, the recommended content is often not the content that the user is interested in, and the effectiveness of the recommendation is very low. Contents of the invention [0003] Embodiments of...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/435G06F16/48G06F16/9535
CPCG06F16/435G06F16/9535G06F16/48
Inventor 孙千柱
Owner TENCENT TECH (SHENZHEN) CO LTD
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