Network application supervision method and system based on big data
A network application and big data technology, applied in the application field, can solve the problems of not being able to encourage high-quality users to contribute value, not being able to eliminate low-quality users, and not being able to support and complement each other
Inactive Publication Date: 2020-12-22
上海趣蕴网络科技有限公司
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Problems solved by technology
[0003] However, these activities introduced in the prior art do not achieve the above purpose well
This is because: First, the existing marketing platforms rely on manual work to evaluate the user's contribution to the platform. This kind of manual statistics and calculation is time-consuming, labor-intensive and lagging behind, so it is impossible to obtain the user's contribution in real time, and it is impossible to grasp the user's contribution. The changing trend of the contribution value of the platform cannot distinguish high-quality users from low-quality users in a timely manner, which leads to the platform adopting the same marketing strategy for high-quality users and low-quality users.
Second, when implementing various marketing activities, the calculation of user contribution value and the issuance of rights and interests are separated from each other, and the two do not support and complement each other, so they cannot attract users well
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[0018] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0019] In the following detailed description, reference is made to the accompanying drawings which are included in the specification and which illustrate specific embodiments of the application and which are included in this application. In the drawings, like reference numerals describe substantially similar components in different views. Va...
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The invention relates to a network application supervision method and system based on big data. The method comprises the steps of obtaining first index data generated when a user participates in one or more activities; based on the first index data, obtaining a contribution value, related to time, of the user by utilizing a contribution value model; and determining second data allocated to the user based on the time-related contribution value of the user, and / or a strategy for withdrawing cash based on the second data. According to the invention, the value brought to the platform by the user is associated with the calculation, withdrawal and the like of the user income, and the related strategies of the user income and withdrawal are adjusted in real time through the value brought to the platform by the user, so that the user is promoted to participate in activities more actively, a self-driven forward good form cycle is formed, and the user cleaning can be completed automatically.
Description
technical field [0001] The present invention relates to the field of application technology, in particular to a big data-based network application monitoring method and system. Background technique [0002] Based on the needs of marketing, many apps currently design some activities to develop old users and attract new users, such as card code coupons, snap-up, commission rebates, etc. The operators of the App marketing platform manually launch activities; evaluate the costs and benefits based on the user's behavior data for a period of time, and determine the benefits for the users; at the request of the users, cash out the benefits for the users. Through the above means, old users can be encouraged to create higher income for the platform, and more new users can be attracted to join, thereby bringing more income to the platform. [0003] However, these activities introduced in the prior art do not achieve the above-mentioned purpose well. This is because: First, the exist...
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Login to View More IPC IPC(8): G06Q10/06G06Q30/02
CPCG06Q10/06393G06Q30/0201
Inventor王清培
Owner上海趣蕴网络科技有限公司