Advertisement title rewriting method and device and storage medium

A title and advertisement technology, applied in the computer field, can solve problems such as difficulty in effectively evaluating the attractiveness of advertisement titles, poor user experience in rewriting advertisement titles, and inability to meet title rewriting requirements, so as to facilitate rewriting of advertisement titles, improve the quality of title rewriting, and improve Override the effect of mass

Active Publication Date: 2020-12-25
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
View PDF8 Cites 4 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In related technologies, when rewriting the advertisement title, the user usually modifies the advertisement title manually. However, due to the limited understanding of the user, it is difficult to effectively evaluate the attractiveness of the advertisement title to the user. Therefore, the user experience of rewriting the advertisement title is poor. Cannot meet real title rewriting needs

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertisement title rewriting method and device and storage medium
  • Advertisement title rewriting method and device and storage medium
  • Advertisement title rewriting method and device and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0026] Embodiments of the present application are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals denote the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary, and are intended to explain the present application, and should not be construed as limiting the present application.

[0027] The advertisement title rewriting method, device and storage medium of the embodiments of the present application are described below with reference to the accompanying drawings.

[0028] figure 1 is a flowchart of a method for rewriting an advertisement title according to an embodiment of the present application.

[0029] Such as figure 1 As shown, the ad headline rewriting method may include:

[0030] In step 101, it is determined that the task of rewriting the advertisement title is triggered.

[0031] Wherein,...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

PUM

No PUM Login to view more

Abstract

The invention discloses an advertisement title rewriting method and device and a storage medium, and the method comprises the steps: determining a target query word participating in the rewriting of an advertisement title through combining with a search click log after a task for rewriting the advertisement title is triggered, and rewriting the advertisement title according to the target query word, so as to obtain a new advertisement title. Therefore, the method in combination with the query term used in the search process is provided, the requirement for rewriting the advertisement title ismet, a user can rewrite the advertisement title conveniently, the title rewriting quality is improved, the advertisement title rewritten in combination with the query term is improved, the probabilitythat the advertisement title is searched for is increased. The efficiency of clicking the advertisement title can be improved.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to a method, device and storage medium for rewriting an advertisement title. Background technique [0002] With the maturity of the Internet environment, the online advertising market has also shown explosive growth. And the form of advertising is becoming more and more diversified. Among them, sponsored search has always been the type with the largest market share in the entire online advertising market. [0003] In the search advertising scenario, among the massive advertising data, what kind of content can attract users to click and browse, and one of the important features is the advertisement title. Therefore, the ad title is an important factor in determining the conversion efficiency of the ad. [0004] At present, after placing an advertisement with a certain ad title, advertisers sometimes need to modify the ad title again to generate an ad title that better ...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

Application Information

Patent Timeline
no application Login to view more
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/9535
CPCG06Q30/0276G06F16/9535Y02D10/00
Inventor 王山雨皎魁冯豪钱立伟刘晓春
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Try Eureka
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap