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Attribution analysis method and device, equipment and storage medium

An analysis method and confidence level technology, applied in the field of big data, can solve problems such as inaccurate analysis results and achieve the effect of improving accuracy

Pending Publication Date: 2021-09-07
PINGAN PUHUI ENTERPRISE MANAGEMENT CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The main purpose of the present invention is to solve the problem of inaccurate analysis results obtained by existing attribution analysis schemes

Method used

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  • Attribution analysis method and device, equipment and storage medium
  • Attribution analysis method and device, equipment and storage medium

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Embodiment Construction

[0061] The embodiment of the present invention provides an attribution analysis method, device, equipment and storage medium, and the analysis result is more accurate.

[0062] The terms "first", "second", "third", "fourth", etc. (if any) in the description and claims of the present invention and the above drawings are used to distinguish similar objects, and not necessarily Used to describe a specific sequence or sequence. It is to be understood that the terms so used are interchangeable under appropriate circumstances such that the embodiments described herein can be practiced in sequences other than those illustrated or described herein. Furthermore, the term "comprising" or "having" and any variations thereof, are intended to cover a non-exclusive inclusion, for example, a process, method, system, product or device comprising a sequence of steps or elements is not necessarily limited to those explicitly listed instead, may include other steps or elements not explicitly li...

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Abstract

The invention relates to the field of big data, and discloses an attribution analysis method and device, equipment and a storage medium. The attribution analysis method comprises the steps of: receiving an attribution analysis instruction input by a user, and matching key events and to-be-attributed events in a user behavior data set according to data matching parameters in the attribution analysis instruction; constructing a behavior sequence of the user according to the key event and the to-be-attributed event; calculating the confidence degree of each to-be-attributed behavior to the key behavior and the support degree of the key behavior to each to-be-attributed behavior based on the attribution analysis strategy and the sorting information in the behavior sequence; according to the confidence degree, the support degree and a weight distribution percentage in an attribution analysis instruction, determining the contribution degree of each to-be-attributed behavior to the key behavior; and outputting attribution analysis result based on preset visual parameter. According to the method, the contribution degree of the behavior is determined by combining the confidence coefficient and the support degree, so that the analysis result is more accurate.

Description

technical field [0001] The present invention relates to the field of big data, in particular to an attribution analysis method, device, equipment and storage medium. Background technique [0002] Attribution analysis is a data analysis solution that is often used by companies to analyze user behavior. By setting product embedding points, establishing analysis dimensions, and user portrait labels, the relationship between user groups and product purchase conversions or other key performance indicators can be compared. Visual presentation of the relationship between them can prompt enterprises to make corresponding business decisions to improve business growth. [0003] The accuracy of the analysis results of the existing attribution analysis scheme is low, because the business indicators and dimensions to be analyzed are too many and intricate, and it is difficult to find the correlation between them, resulting in inaccurate analysis results . Contents of the invention ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/06G06Q30/02
CPCG06Q10/06393G06Q30/0201
Inventor 樊瑞琪
Owner PINGAN PUHUI ENTERPRISE MANAGEMENT CO LTD
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