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Method and apparatus for providing directed advertising based on user preferences

a technology of user preferences and directed advertising, applied in the field of system and method for providing streaming media to users, can solve the problems of high probability of stopping after only a few seconds, inability of dvrs to perform media programs, and often delayed playback

Active Publication Date: 2009-09-10
HULU
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Playback is often delayed by slow Internet connections and is also often choppy and / or contains a high likelihood of stopping after only a few seconds.
However, DVRs care not capable of these operations with a media program when the media program is provided as streaming media.
The fact that users cannot skip advertisements within streamed media using a DVR-like device is both a strength and a weakness of this media program delivery paradigm.
However, it also represents a barrier to the widespread viewing of media programs via streaming media because users prefer to skip advertisements that are not of interest.

Method used

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  • Method and apparatus for providing directed advertising based on user preferences
  • Method and apparatus for providing directed advertising based on user preferences
  • Method and apparatus for providing directed advertising based on user preferences

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Embodiment Construction

[0023]In the following description, reference is made to the accompanying drawings which form a part hereof, and which is shown, by way of illustration, several embodiments of the present invention. It is understood that other embodiments may be utilized and structural changes may be made without departing from the scope of the present invention.

[0024]FIG. 1 is a diagram illustrating an exemplary media program system 100. In the illustrated embodiment, the system 100 may comprise one or more media program sources 120A, 120B, communicatively coupled to a communication network 104 such as the Internet and each having one or more source video servers 122A, 122B communicatively coupled to one or more source media program databases 124A, 124B. The media program system 100 further comprises and a media program provider 110, communicatively coupled to the communication network 104, and having one or more provider video servers 112 and a provider media program database 114. In one embodimen...

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Abstract

A method, apparatus, article of manufacture, and a memory structure for providing advertisements into a streamed media program is disclosed. One embodiment comprises a user computer for accepting user input, the user input directly defining user preferences regarding the presentation of the advertisements in the streamed media program and for inserting advertisements in the streamed media program according to the defined user preferences; and a media program provider communicatively coupled to the user computer, for transmitting the streamed media program to the user computer for presentation to the user on a display communicatively coupled to the user computer.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This application claims benefit of U.S. Provisional Patent Application No. 61 / 035,243, entitled “METHOD OF DELIVERING ADVERTISEMENTS TO A USER,” by Adam Miller, filed Mar. 10, 2008, which application is hereby incorporated by reference herein.BACKGROUND OF THE INVENTION[0002]1. Field of the Invention[0003]The present invention relates to systems and methods for providing streaming media to users, and in particular, to a system and method for directed advertising in said streaming media.[0004]2. Description of the Related Art[0005]The dissemination and playback of media programs has undergone substantial changes in the past decade. Previously, media programs (which may include audio, video, or both) were disseminated either by analog broadcast (conventional, satellite, or cable) or by dissemination of films to movie theaters.[0006]These traditional dissemination and playback means remain in use after the advent of digital technology. Howev...

Claims

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Application Information

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IPC IPC(8): H04N7/10G06Q10/00G06Q30/00
CPCG06Q10/0637G06Q30/02G06Q30/0255G06Q30/0283G06Q30/04H04N21/812H04N7/17318H04N21/4331H04N21/44016H04N21/4532H04N21/4755H04N7/163G06Q30/0241G06Q30/0257G06Q30/0273H04N21/23424H04N21/2547H04N21/25866H04N21/25891
Inventor TOM, RICHARD W.FENG, ERICHUA, ZHENGCOLACO, JEAN-PAULMILLER, ADAM W.
Owner HULU