Advertising data monitoring method and hardware equipment based on big data

Abstract

The present application provides an advertising data monitoring method and hardware device based on big data, including a shell, wherein an adjustable display component is provided on the inner wall of the shell, wherein the adjustable display component includes an inner shell movably sleeved on the inner wall of the shell, an auxiliary frame is fixedly connected to the upper part of the inner wall of the shell, an internal threaded ring is fixedly connected to the middle part of the auxiliary frame, and a positive threaded rod is threadedly connected to the inner wall of the internal threaded ring. The present application enables an advertising machine to dynamically adjust the screen size and shape according to crowd density and mobility data through the deformation control function of the advertising device, which can not only increase the number of advertisements when the crowd is dense, but also increase the user's stay time through the seat structure when the crowd is sparse, thereby maximizing the advertising effect. The big data monitoring and analysis function enables advertisers to collect and analyze user behavior data, understand the needs and preferences of the target audience more accurately, and then optimize the advertising content and delivery strategy, and improve the advertising conversion rate and return on investment.

Description

Technical Field

[0001] The present invention relates to the field of information technology and multimedia technology, and in particular to an advertising data monitoring method and hardware equipment based on big data. Background Art

[0002] Advertising machine is a new type of intelligent device, which can form a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display. This device can play multimedia materials such as pictures, texts, videos, small plug-ins (such as weather, exchange rate, etc.) for advertising.

[0003] After the advertising machine is placed in a suitable location, its advertising display area cannot be flexibly adjusted according to changes in crowd density during use, which to a certain extent limits the precise delivery of its advertising effects. At the same time, its structural design is relatively simple and lacks sufficient flexibility, and it is unable to adaptively adjust the overall structure according to differences in the environment.

[0004] For example, the "advertising machine" disclosed in the patent (application number: CN205541712U) discloses in its specification that advertising machines can be seen everywhere outdoors, but most of the current advertising machines have the following problems: 1. The body structure is single, without multi-functions and integration, and the structural space resources are wasted; 2. The display angle of the display screen conflicts with the conventional attention of people, reducing the attention; 3. The equipment is powered by AC, the working time is long, and the energy consumption is high; 4. There is a lack of video dynamic monitoring, and it is impossible to grasp the normal operation of the equipment, assist in advertising data collection, and feedback the advertising playback status of customers; 5. There is a lack of real-time advertising on demand function; the above patents can prove the defects of the existing technology.

[0005] Therefore, we made improvements to this and proposed an advertising data monitoring method and hardware equipment based on big data. Summary of the invention

[0006] The purpose of the present invention is to address the problem that the advertising display area of ​​existing advertising machines cannot be flexibly adjusted according to changes in crowd density, which to a certain extent limits the precise delivery of advertising effects. At the same time, its structural design is relatively simple and lacks sufficient flexibility, and it is impossible to adaptively adjust the overall structure according to differences in the environment.

[0007] In order to achieve the above-mentioned purpose of the invention, the present invention provides the following advertising data monitoring method and hardware device based on big data to improve the above-mentioned problems.

[0008] The specific application is as follows:

[0009] 1. The advertising data monitoring method based on big data includes the following steps:

[0010] S1. Multifunctionality: It integrates the functional modules of touch screen, camera and audio equipment, and introduces the Internet of Things module to realize the interconnection of devices;

[0011] S2. Display image optimization: Combined with IoT sensor data, it monitors ambient light and viewing angle in real time and automatically adjusts the brightness and contrast of the display, as well as the tilt angle;

[0012] S3. Energy consumption management: Combined with the energy consumption monitoring function of the Internet of Things, the energy consumption of the advertising machine can be monitored in real time;

[0013] S4. Video dynamic monitoring: The video dynamic monitoring function is introduced to capture the advertising playback status in real time through high-definition cameras. Combined with the Internet of Things technology and image recognition technology, the normal operation of the advertising machine can be monitored and warned in real time;

[0014] S5. Real-time advertising: Advertisements can be played on demand through Internet technology and cloud platforms. Users can remotely select and play advertising content through mobile phones and tablet devices.

[0015] S6. Big data monitoring and analysis: Collect and analyze the operation data of advertising machines and user behavior data, build big data models, and conduct real-time monitoring and evaluation of advertising effects;

[0016] S7, Intelligent Management: The introduction of Internet of Things technology is used to realize the intelligent management and remote maintenance of advertising machines;

[0017] Wherein step S6, big data monitoring and analysis, further includes the following steps:

[0018] a. Data collection: Use big data technology to collect population density and mobility data in the target area;

[0019] b. Data analysis: Process and analyze the collected crowd density and mobility data to identify areas where crowds gather and flow frequently;

[0020] c. Deformation of advertising equipment: According to the data analysis results, the advertising equipment is controlled to undergo dynamic deformation, and the auxiliary connection structure in the advertising screen transformation process is transformed into a seat structure. When the crowd is dense, the size of the advertising screen is enlarged to increase the number of advertisements. When the crowd is sparse, the size of the advertising screen is reduced, and its connection structure is transformed into a seat structure to increase the stay time of the crowd;

[0021] d. Advertising content optimization: Combined with the deformed advertising equipment, the advertising content is optimized and adjusted to improve the attractiveness and delivery effect of the advertisement;

[0022] e. Real-time feedback and adjustment: Through real-time monitoring and feedback mechanisms, we continuously collect and analyze advertising effectiveness data, and dynamically adjust the deformation of advertising equipment and advertising content based on the advertising effectiveness data.

[0023] As a preferred technical solution of this application, the step data collection also includes the following steps:

[0024] Step 1: Determine the data collection objectives, the type of data to be collected, the data source, the data purpose and the collection frequency;

[0025] Step 2: Identify and determine data sources based on the data collection objectives, where the data sources include internal systems, social media, and sensor devices;

[0026] Step 3: Select data collection methods and tools that match the data source, including web crawlers, ETL tools, and log collection tools;

[0027] Step 4: Configure and deploy the data collection system, set up data source connections, data collection rules, and data storage formats.

[0028] As a preferred technical solution of this application, the step data collection also includes the following steps:

[0029] Step 5: Execute data collection, automatically collect data from data sources according to the set rules and frequency, and store the data in a predetermined location and database;

[0030] Step 6: Monitor and maintain the data collection process, including monitoring of system operation status, data quality checks, exception handling, and system updates;

[0031] Step 7: Clean and preprocess the collected data, including removing invalid data, filling missing values, correcting erroneous data, and unifying data formats;

[0032] Step 8: Store the cleaned data in the storage system.

[0033] As a preferred technical solution of this application, the step data analysis also includes the following steps:

[0034] Step 1: Explore the collected data, including understanding the size, distribution, missing values, and outliers of the data;

[0035] Step 2: Perform feature engineering to transform and process the raw data to extract features that are useful for the analysis goal.

[0036] As a preferred technical solution of this application, the step data analysis also includes the following steps:

[0037] Step 3: Build a suitable data analysis model based on the analysis objectives and data characteristics;

[0038] Step 4: Evaluate the constructed model to verify its performance and accuracy;

[0039] Step 5: Present the model’s analytical results in an easy-to-understand way, including data visualization, report writing, or dashboard production;

[0040] Step 6: Iterate and optimize the analysis process based on business feedback and actual needs.

[0041] The hardware device for monitoring advertising data based on big data comprises a shell, an adjustable display component is arranged on the inner wall of the shell, a seat component is arranged below the shell, a protective component is fixedly connected above the shell, a collection component is arranged on the top of the shell, and cleaning components are arranged on the front and back of the shell;

[0042] The adjustable display assembly includes an inner shell movably sleeved on the inner wall of the outer shell, an auxiliary frame is fixedly connected to the upper part of the inner wall of the outer shell, an internal threaded ring is fixedly connected to the middle part of the auxiliary frame, a positive threaded rod is threadedly connected to the inner wall of the internal threaded ring, and slot windows are provided below the front and back of the outer shell.

[0043] As a preferred technical solution of the present application, the seat assembly includes two fixed frames that are symmetrically and evenly distributed and fixedly installed below the front and back sides of the outer shell, a curved frame plate is movably connected between the two fixed frames, a number of support frames are fixedly connected in a straight line and evenly distributed below the curved frame plate, auxiliary rods are movably connected between the several support frames, the other ends of several of the auxiliary rods are movably connected to auxiliary shafts, both ends of the auxiliary shafts are movably connected to auxiliary plates, and the other ends of the two auxiliary plates are fixedly installed on the outer wall of the inner shell.

[0044] As a preferred technical solution of the present application, the protective component includes two side panels that are symmetrically and evenly distributed and fixedly connected above the outer shell, two extension rods are symmetrically and evenly distributed and fixedly connected above the side panels, a positioning shaft is movably connected between the two extension rods on the same side, an arc plate is fixedly connected to the outer wall of the positioning shaft, both sides of the upper end of the arc plate are movably connected to the fixed shaft, the fixed shaft is movably connected to one end away from the arc plate with a connecting rod, a sliding groove is provided on one side of the connecting rod surface, and a sliding frame is movably connected to the inner wall of the sliding groove.

[0045] As a preferred technical solution of the present application, the collecting assembly includes a positioning block fixedly installed on the upper surface of the arc plate, an elastic filter net is fixedly connected between the two positioning blocks, two auxiliary arc plates are symmetrically and evenly distributed and fixedly connected between the two side plates, the lower part of the auxiliary arc plate is fixedly installed on the top of the outer shell, and the side surface of the auxiliary arc plate is provided with a through hole.

[0046] As a preferred technical solution of the present application, the cleaning assembly includes a horizontal plate frame fixedly installed between the two sliding frames on the same surface, and a brush is provided in the middle of one side of the horizontal plate frame close to the outer shell.

[0047] Compared with the prior art, the present invention has the following beneficial effects:

[0048] In the scheme of this application:

[0049] 1. The deformation control function of the advertising equipment enables the advertising machine to dynamically adjust the screen size and shape according to the crowd density and mobility data, which can not only increase the number of advertisements when the crowd is dense, but also increase the user's stay time through the seat structure when the crowd is sparse, thereby maximizing the advertising effect. The big data monitoring and analysis function enables advertisers to collect and analyze user behavior data, understand the needs and preferences of the target audience more accurately, and then optimize the advertising content and delivery strategy, and improve advertising conversion rate and return on investment.

[0050] 2. In order to solve the problem that the advertising display area of ​​the advertising machine in the prior art cannot be flexibly adjusted according to the change of crowd density, which limits the precise delivery of its advertising effect to a certain extent, and at the same time, its structural design is relatively simple, lacks sufficient flexibility, and cannot be adaptively adjusted to the overall structure according to the difference in the environment, the present application uses a shell, a forward threaded rod, an internal threaded ring and a bidirectional motor, and the bidirectional motor drives the forward threaded rod to rotate, so that the internal threaded ring moves up and down on the outer wall of the forward threaded rod, and the height of the shell is adjusted on the outer wall of the inner shell, so that the display size between the screens used for advertising display can be flexibly adjusted to adapt to the viewing of the crowd;

[0051] 3. The present application uses the downward movement of the housing, and under the cooperation of the curved frame plate, the support frame and the auxiliary rod, driven by the downward force of the housing, the curved frame plate and the auxiliary rod are bent by the support frame, so that when the crowd is sparse, the limiting structure can be converted into a seat, thereby increasing the time the crowd stays and increasing the number of advertisement views;

[0052] 4. When there are many people, the outer shell moves upward outside the inner shell to change the area of ​​the advertisement display. When there are few people, the outer shell moves downward on the outer wall of the inner shell. With the assistance of the fixed frame, the curved frame plate and the auxiliary rod are driven to bend outward to form a seat, thereby increasing the time for the crowd to stay. Thus, the structure can be changed according to the density of the crowd, so that it can be flexibly switched between the advertisement display structure and the seat structure;

[0053] 5. Through the connection of the coupling, the forward threaded rod and the reverse threaded rod rotate synchronously, driving the threaded barrel to move up and down on the outer wall of the reverse threaded rod, and pushing the positioning plate to change the angle of the arc plate, thereby changing the angle of its protective structure to adapt to rain, snow and strong sunlight;

[0054] 6. The auxiliary arc plate cooperates with the side plate to form a storage structure, in which rainwater is collected in rainy weather. After the arc plate flips over and detaches from the auxiliary arc plate, the through hole is opened, and the stored rainwater passes through the through hole along the surface of the auxiliary arc plate and the shell to clean the advertising display screen, thereby collecting rainwater to clean the advertising display screen;

[0055] 7. The arc plate drives the connecting rod to move, so that the sliding frame moves in the sliding groove, and drives the brush in the horizontal frame to move on the surface of the main screen, so that the plane where the advertisement is displayed can be brushed, thereby increasing the number of advertisement views;

[0056] 8. When the arc plate contacts the auxiliary arc plate below, in rainy weather, the arc plate can not only block rain, but also guide rainwater into between the auxiliary arc plate and the side plate, so as to block rain and store water. When there are fewer people, the auxiliary arc plate will be driven to flip over during the downward movement of the shell, and the through hole will be opened when it is separated from the auxiliary arc plate. The stored rainwater will pass through the through hole along the surface of the auxiliary arc plate and the shell to clean the advertising display screen, and the arc plate will drive the connecting rod to move synchronously, so that the sliding frame moves in the slide groove, and drives the brush in the horizontal plate frame to move on the surface of the main screen, so that the angle of the protective structure can be adjusted in rainy and snowy weather and weather with too strong sunlight, and it can be collected in rainy weather. After the arc plate is separated from the auxiliary arc plate, the collected rainwater can be used to clean the advertising display screen, so that it can be flexibly switched between the protective structure, rainwater collection structure, flushing structure and cleaning structure, thereby improving the convenience of use. BRIEF DESCRIPTION OF THE DRAWINGS

[0057] Figure 1 A schematic diagram of the process structure of the advertising data monitoring method based on big data provided in this application;

[0058] Figure 2 The overall structure of the hardware device for monitoring advertising data based on big data provided by this application is shown in Figure 1. Figure 1 ;

[0059] Figure 3 The overall structure of the hardware device for monitoring advertising data based on big data provided by this application is shown in Figure 1. Figure 2 ;

[0060] Figure 4The overall structure of the hardware device for monitoring advertising data based on big data provided by this application is shown in Figure 1. Figure 3 ;

[0061] Figure 5 A side view structural diagram of the big data-based advertising data monitoring hardware device provided in this application;

[0062] Figure 6 The advertising data monitoring hardware device based on big data provided in this application Figure 5 A-A cross-sectional view of FIG.

[0063] Figure 7 Partial cross-sectional view of the hardware device for advertising data monitoring based on big data provided in this application Figure 1 ;

[0064] Figure 8 Partial cross-sectional view of the hardware device for advertising data monitoring based on big data provided in this application Figure 2 .

[0065] Indicated in the figure:

[0066] 1. Shell;

[0067] 2. Adjustable display assembly; 201. Slot window; 202. Inner shell; 203. Fixed plate frame; 204. Bidirectional motor; 205. Forward threaded rod; 206. Auxiliary frame; 207. Internal threaded ring;

[0068] 3. Seat assembly; 301. Fixing frame; 302. Curved frame plate; 303. Support frame; 304. Auxiliary rod; 305. Buffer pad; 306. Auxiliary plate; 307. Support plate; 308. Auxiliary shaft;

[0069] 4. Mounting plate;

[0070] 5. Protective assembly; 501. Side plate; 502. Extension rod; 503. Positioning shaft; 504. Arc plate; 505. Fixed shaft; 506. Connecting rod; 507. Side groove; 508. Sliding frame; 509. Display arc surface; 510. Coupling; 511. Reverse threaded rod; 512. Threaded cylinder; 513. Positioning plate; 514. Auxiliary cylinder; 515. Positioning rotating frame;

[0071] 6. Collection assembly; 601. Through hole; 602. Elastic filter; 603. Positioning block; 604. Auxiliary arc plate;

[0072] 7. Cleaning assembly; 701. Sliding rod; 702. Horizontal plate frame; 703. Sliding groove; 704. Brush;

[0073] 8. Base plate; 9. Mounting hole; 10. Main screen; 11. Sub-screen; 12. Monitor. DETAILED DESCRIPTION

[0074] In order to enable those skilled in the art to better understand the scheme of the present invention, the technical scheme in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work should fall within the scope of protection of the present invention.

[0075] As described in the background technology, the advertising display area of ​​the advertising machine cannot be flexibly adjusted according to changes in crowd density, which to a certain extent limits the precise delivery of its advertising effects. At the same time, its structural design is relatively simple and lacks sufficient flexibility, and it is impossible to adaptively adjust the overall structure according to differences in the environment.

[0076] In order to solve this technical problem, the present invention provides an advertising data monitoring method and hardware device based on big data, which are applied in the fields of information technology and multimedia technology.

[0077] Specifically, please refer to Figure 1 , the advertising data monitoring method based on big data specifically includes the following steps:

[0078] S1. Multifunctionality: It integrates the functional modules of touch screen, camera and audio equipment, and introduces the Internet of Things module to realize the interconnection of devices;

[0079] S2. Display image optimization: Combined with IoT sensor data, it monitors ambient light and viewing angle in real time and automatically adjusts the brightness and contrast of the display, as well as the tilt angle;

[0080] S3. Energy consumption management: Combined with the energy consumption monitoring function of the Internet of Things, the energy consumption of the advertising machine can be monitored in real time;

[0081] S4. Video dynamic monitoring: The video dynamic monitoring function is introduced to capture the advertising playback status in real time through high-definition cameras. Combined with the Internet of Things technology and image recognition technology, the normal operation of the advertising machine can be monitored and warned in real time;

[0082] S5. Real-time advertising: Advertisements can be played on demand through Internet technology and cloud platforms. Users can remotely select and play advertising content through mobile phones and tablet devices.

[0083] S6. Big data monitoring and analysis: Collect and analyze the operation data of advertising machines and user behavior data, build big data models, and conduct real-time monitoring and evaluation of advertising effects;

[0084] S7, Intelligent Management: The introduction of Internet of Things technology is used to realize the intelligent management and remote maintenance of advertising machines;

[0085] Wherein step S6, big data monitoring and analysis, further includes the following steps:

[0086] a. Data collection: Use big data technology to collect population density and mobility data in the target area;

[0087] b. Data analysis: Process and analyze the collected crowd density and mobility data to identify areas where crowds gather and flow frequently;

[0088] c. Deformation of advertising equipment: According to the data analysis results, the advertising equipment is controlled to undergo dynamic deformation, and the auxiliary connection structure in the advertising screen transformation process is transformed into a seat structure. When the crowd is dense, the size of the advertising screen is enlarged to increase the number of advertisements. When the crowd is sparse, the size of the advertising screen is reduced, and its connection structure is transformed into a seat structure to increase the stay time of the crowd;

[0089] d. Advertising content optimization: Combined with the deformed advertising equipment, the advertising content is optimized and adjusted to improve the attractiveness and delivery effect of the advertisement;

[0090] e. Real-time feedback and adjustment: Through real-time monitoring and feedback mechanisms, we continuously collect and analyze advertising effectiveness data, and dynamically adjust the deformation of advertising equipment and advertising content based on the advertising effectiveness data.

[0091] Steps Data collection also includes the following steps:

[0092] Step 1: Determine the data collection objectives, the type of data to be collected, the data source, the data purpose and the collection frequency;

[0093] Step 2: Identify and determine data sources based on data collection objectives, including internal systems, social media, and sensor devices;

[0094] Step 3: Select data collection methods and tools that match the data source, including web crawlers, ETL tools, and log collection tools;

[0095] Step 4: Configure and deploy the data collection system, set up data source connections, data collection rules, and data storage formats.

[0096] Steps Data collection also includes the following steps:

[0097] Step 5: Execute data collection, automatically collect data from data sources according to the set rules and frequency, and store the data in a predetermined location and database;

[0098] Step 6: Monitor and maintain the data collection process, including monitoring of system operation status, data quality checks, exception handling, and system updates;

[0099] Step 7: Clean and preprocess the collected data, including removing invalid data, filling missing values, correcting erroneous data, and unifying data formats;

[0100] Step 8: Store the cleaned data in the storage system.

[0101] Steps Data analysis also includes the following steps:

[0102] Step 1: Explore the collected data, including understanding the size, distribution, missing values, and outliers of the data;

[0103] Step 2: Perform feature engineering to transform and process the raw data to extract features that are useful for the analysis goal.

[0104] Steps Data analysis also includes the following steps:

[0105] Step 3: Build a suitable data analysis model based on the analysis objectives and data characteristics;

[0106] Step 4: Evaluate the constructed model to verify its performance and accuracy;

[0107] Step 5: Present the model’s analytical results in an easy-to-understand way, including data visualization, report writing, or dashboard production;

[0108] Step 6: Iterate and optimize the analysis process based on business feedback and actual needs.

[0109] The advertising data monitoring method based on big data provided by the present invention realizes the intelligent management and optimization of advertising machines by integrating multifunctional and integrated design, display screen angle optimization, energy consumption reduction, video dynamic monitoring, real-time advertising on demand function, and innovatively introduces Internet of Things technology. It has significant advantages in improving advertising display effects, reducing energy consumption, and improving operational efficiency, and has injected new impetus into the development of the advertising industry.

[0110] In order to enable those skilled in the art to better understand the solutions of the present invention, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings.

[0111] It should be noted that, in the absence of conflict, the embodiments of the present invention and the features and technical solutions in the embodiments may be combined with each other.

[0112] It should be noted that similar reference numerals and letters denote similar items in the following drawings, and therefore, once an item is defined in one drawing, further definition and explanation thereof is not required in subsequent drawings.

[0113] Example 1, please refer to Figure 2 , Figure 4 , Figure 5 , Figure 6 , Figure 7 and Figure 8 , an advertising data monitoring hardware device based on big data, comprising a shell 1, an adjustable display component 2 is provided on the inner wall of the shell 1, a seat component 3 is provided below the shell 1, a protective component 5 is fixedly connected above the shell 1, a collection component 6 is provided on the top of the shell 1, and cleaning components 7 are provided on the front and back of the shell 1;

[0114] The adjustable display assembly 2 includes an inner shell 202 movably sleeved on the inner wall of the outer shell 1, an auxiliary frame 206 is fixedly connected to the upper inner wall of the outer shell 1, an internal threaded ring 207 is fixedly connected to the middle of the auxiliary frame 206, a forward threaded rod 205 is threadedly connected to the inner wall of the internal threaded ring 207, and a slot window 201 is provided at the lower front and back of the outer shell 1, and its bidirectional motor 204 drives the forward threaded rod 205 to rotate. Due to the threaded connection between the forward threaded rod 205 and the internal threaded ring 207, the internal threaded ring 207 moves on the outer wall of the forward threaded rod 205 under the drive of the forward threaded rod 205, and with the cooperation of the auxiliary frame 206, the height of the outer shell 1 is adjusted to change the height of the main screen 10.

[0115] Beneficial effect: through the forward threaded rod 205, the internal threaded ring 207 and the bidirectional motor 204, the bidirectional motor 204 drives the forward threaded rod 205 to rotate, so that the internal threaded ring 207 is lifted and lowered on the outer wall of the forward threaded rod 205. With the assistance of the auxiliary frame 206, the height of the outer shell 1 on the outer wall of the inner shell 202 is adjusted, so that the main screen 10 and the auxiliary screen 11 can be used in coordination, so that the display size between the screens used for advertising display can be flexibly adjusted to adapt to the viewing of the crowd.

[0116] Further, such as Figure 2 and Figure 7 As shown, a main screen 10 is provided on the upper front and back sides of the outer shell 1, and a sub-screen 11 is provided on the middle of the front and back sides of the inner shell 202, and the advertisements are played on the main screen 10 and the sub-screen 11.

[0117] Further, such as Figure 6As shown, a bidirectional motor 204 is fixedly connected to the inner thread ring 207 passing through the lower part of the forward threaded rod 205, and a fixed plate frame 203 is fixedly connected to the lower part of the bidirectional motor 204. The fixed plate frame 203 is fixedly installed on the inner wall of the inner shell 202 on all sides, and the bidirectional motor 204 provides rotational power for the forward threaded rod 205.

[0118] Example 2 further optimizes the advertising data monitoring hardware device based on big data provided in Example 1. Specifically, Figure 4 , Figure 5 , Figure 6 and Figure 8 As shown, the chair seat assembly 3 includes two fixing frames 301 which are symmetrically and evenly distributed and fixedly installed at the front and back bottom of the shell 1, a curved frame plate 302 is movably connected between the two fixing frames 301, and a plurality of supporting frames 303 are fixedly connected in a straight line and evenly distributed below the curved frame plate 302, an auxiliary rod 304 is movably connected between the plurality of supporting frames 303, the other ends of the plurality of auxiliary rods 304 are movably connected to auxiliary shafts 308, both ends of the auxiliary shafts 308 are movably connected to auxiliary plates 306, and the other ends of the two auxiliary plates 306 are fixedly installed on the outer wall of the inner shell 202. When the shell 1 moves downward, it will drive the fixing frames 301 to move downward synchronously, and with the cooperation of the supporting frames 303 and the auxiliary rods 304, the curved frame plate 302 is driven to flip upward, and the angle between the auxiliary rods 304 and the inner shell 202 is gradually expanded, driving its buffer pad 305 to contact with the auxiliary plate 306, forming a triangular limit support structure, thereby providing a place for rest and sitting.

[0119] Beneficial effect: Through the downward movement of the shell 1, with the cooperation of the curved frame plate 302, the support frame 303 and the auxiliary rod 304, driven by the downward force of the shell 1, the curved frame plate 302 and the auxiliary rod 304 are bent by the support frame 303, so that when the crowd is sparse, its limiting structure can be converted into a seat, thereby increasing the time people stay and improving the number of advertisement views.

[0120] Further, such as Figure 4 As shown, a support plate 307 is fixedly connected between the two auxiliary plates 306 on the same surface, and a buffer pad 305 is provided on the lower surface of the auxiliary rod 304. The buffer pad 305 under the auxiliary rod 304 is in contact with the support plate 307, thereby increasing the stability of the riding process.

[0121] Embodiment 3 further optimizes the advertising data monitoring hardware device based on big data provided in Embodiment 1 or 2. Specifically, Figure 3 , Figure 4 , Figure 5 , Figure 6 , Figure 7 and Figure 8As shown, the protection component 5 includes two side plates 501 symmetrically and evenly distributed and fixedly connected to the top of the housing 1, two extension rods 502 symmetrically and evenly distributed and fixedly connected to the top of the side plates 501, a positioning shaft 503 is movably connected between the two extension rods 502 on the same surface, an arc plate 504 is fixedly connected to the outer wall of the positioning shaft 503, both sides of the upper end of the arc plate 504 are movably connected to fixed shafts 505, and one end of the fixed shaft 505 away from the arc plate 504 is movably connected to a connecting rod 506, and a sliding groove 703 is provided on one side of the surface of the connecting rod 506. The inner wall of the slide groove 703 is movably connected with a sliding frame 508. Its bidirectional motor 204, while driving the forward threaded rod 205 to rotate, drives the reverse threaded rod 511 to rotate with the cooperation of the coupling 510, and then drives the threaded cylinder 512 threadedly connected thereto to rise and fall, so that the positioning plate 513 cooperates in the lifting and falling movement, and with the cooperation of the positioning rotating frame 515, the arc plate 504 is pushed. With the assistance of the positioning shaft 503, the arc plate 504 is flipped to adjust its sunshade and rainproof angle.

[0122] Beneficial effect: Through the connection of the coupling 510, the forward threaded rod 205 and the reverse threaded rod 511 rotate synchronously, driving the threaded tube 512 to move up and down on the outer wall of the reverse threaded rod 511, and pushing the positioning plate 513 to change the angle of the arc plate 504, thereby changing the angle of its protective structure to adapt to rain, snow and strong sunlight.

[0123] Further, such as Figure 4 , Figure 6 , Figure 7 and Figure 8 As shown, a positioning rotating frame 515 is provided in the middle of the lower end of the arc plate 504, a positioning plate 513 is movably connected between the two positioning rotating frames 515, a threaded cylinder 512 is fixedly connected below the positioning plate 513, an auxiliary cylinder 514 is fixedly connected above the outer shell 1, the inner wall of the auxiliary cylinder 514 is movably connected to the outer wall of the threaded cylinder 512, and the threaded cylinder 512 is raised and lowered on the outer wall of the reverse threaded rod 511 through the rotation of the reverse threaded rod 511, and the arc plate 504 is pushed with the cooperation of the positioning plate 513 and the positioning rotating frame 515.

[0124] Further, such as Figure 6 and Figure 7 As shown, the inner wall of the threaded barrel 512 is threadedly connected with a reverse threaded rod 511, and a coupling 510 is provided below the reverse threaded rod 511. The coupling 510 is fixedly installed above the forward threaded rod 205, and the forward threaded rod 205 is connected to the reverse threaded rod 511 through the coupling 510.

[0125] Embodiment 4 further optimizes the advertising data monitoring hardware device based on big data provided in Embodiment 1, 2 or 3. Specifically, Figure 3 , Figure 5 , Figure 6 , Figure 7 and Figure 8 As shown, the collecting assembly 6 includes a positioning block 603 fixedly mounted on the upper surface of the arc plate 504, an elastic filter screen 602 is fixedly connected between the two positioning blocks 603, and two auxiliary arc plates 604 are symmetrically and evenly distributed and fixedly connected between the two side plates 501. The lower part of the auxiliary arc plate 604 is fixedly mounted on the upper part of the shell 1, and the side surface of the auxiliary arc plate 604 is provided with a through hole 601. Under the cooperation of the positioning shaft 503, the lower end of the arc plate 504 is pulled to contact with the auxiliary arc plate 604 and block the through hole 601. When it rains, rainwater flows along the upper surface of the arc plate 504 into the space between the side plate 501 and the auxiliary arc plate 604 for storage, and is filtered by the elastic filter net 602 between the two arc plates 504. After the arc plate 504 is pushed and flipped, the arc plate 504 is separated from the auxiliary arc plate 604, and the through hole 601 of the auxiliary arc plate 604 is opened. Then the stored water flows out along the through hole 601, and flows out along the surface of the auxiliary arc plate 604 and the outer shell 1, impacting the main screen 10, thereby cleaning the main screen 10.

[0126] Beneficial effect: The auxiliary arc plate 604 cooperates with the side plate 501 to form a storage structure, in which rainwater is collected in rainy weather, and after the arc plate 504 is flipped over and separated from the auxiliary arc plate 604, the through hole 601 is opened, and the stored rainwater passes through the through hole 601 along the surface of the auxiliary arc plate 604 and the outer shell 1 to clean the advertising display screen, thereby being able to collect rainwater to clean the advertising display screen.

[0127] Embodiment 5 further optimizes the advertising data monitoring hardware device based on big data provided in Embodiment 1, 2, 3 or 4. Specifically, Figure 3 , Figure 5 , Figure 6 and Figure 7 As shown, the cleaning assembly 7 includes a horizontal plate frame 702 fixedly installed between two sliding frames 508 on the same surface, and a brush 704 is provided in the middle of the horizontal plate frame 702 close to the outer shell 1. After the arc plate 504 is pushed and turned over, the connecting rod 506 is driven with the assistance of the fixed shaft 505, and the sliding frame 508 moves to the maximum in the side groove 507 and continues to move, pushing the sliding rod 701 at the rear end of the sliding frame 508 to move downward in the slide groove 703, thereby driving the horizontal plate frame 702, and the brush 704 connected to the horizontal plate frame 702 brushes the main screen 10.

[0128] Beneficial effect: The arc plate 504 drives the connecting rod 506 to move, and the sliding frame 508 moves in the slide groove 703, driving the brush 704 in the horizontal frame 702 to move on the surface of the main screen 10, so that the surface where the advertisement is displayed can be brushed, thereby increasing the number of advertisement views.

[0129] Further, such as Figure 5 As shown, two slide grooves 703 are symmetrically and evenly distributed on the upper front and back sides of the housing 1. The inner wall of the slide groove 703 is movably connected with a sliding rod 701. The other end of the sliding rod 701 is fixedly installed on the outer wall of the support frame 303. The sliding rod of the sliding frame 508 is driven to move in the slide groove 703, thereby limiting the vertical movement of traction in front of the main plane.

[0130] Further, such as Figure 2 and Figure 5 As shown, a base plate 8 is fixedly installed under the inner shell 202, and the outer wall of the base plate 8 is rectangular and evenly distributed with four mounting plates 4 fixedly connected thereto. Mounting holes 9 are provided on the surface of the mounting plates 4. The mounting plates 4 are installed through the base plate 8, and the mounting holes 9 in the mounting plates 4 cooperate with the bolts to perform positioning installation.

[0131] Further, such as Figure 4 As shown, a display arc surface 509 is provided on the lower surface of the arc plate 504, and a monitor 12 is provided on the front end of the lower surface of the arc plate 504. The display arc surface 509 can be used for pasting advertisements for display after the arc plate 504 is turned over, and the monitor 12 monitors the viewers of the advertisements.

[0132] The use process of the advertising data monitoring method and hardware device based on big data provided by the present invention is as follows:

[0133] Working principle: The staff will match the mounting holes 9 in the mounting plate 4 with the bolts to install the whole structure near the station. After the installation is completed, the main screen 10 and the auxiliary screen 11 will be imported with advertising information, and the advertising posters will be pasted on the display arc surface 509:

[0134] When the flow of people is large, the bidirectional motor 204 is started to drive the forward threaded rod 205 to rotate. Due to the threaded connection between the forward threaded rod 205 and the internal threaded ring 207, the internal threaded ring 207 moves on the outer wall of the forward threaded rod 205 under the drive of the forward threaded rod 205. With the cooperation of the auxiliary frame 206, the height of the housing 1 is adjusted to change the height of the main screen 10, so that the main screen 10 and the auxiliary screen 11 are unfolded to realize a large-area display of advertisements. When the forward threaded rod 205 rotates, the reverse threaded rod 511 is driven to rotate with the cooperation of the coupling 510, and then the threaded cylinder 512 threadedly connected thereto is driven to rise and fall, so that the positioning plate 513 cooperates to perform the lifting movement. With the cooperation of the positioning rotating frame 515, the arc plate 504 is pushed. With the assistance of the positioning shaft 503, the arc plate 504 is flipped to adjust the sunshade and rainproof angle.

[0135] When the flow of people is small, the bidirectional motor 204 is started to drive the forward threaded rod 205 to rotate. Due to the threaded connection between the forward threaded rod 205 and the internal threaded ring 207, the internal threaded ring 207 moves on the outer wall of the forward threaded rod 205 under the drive of the forward threaded rod 205. With the cooperation of the auxiliary frame 206, the height of the shell 1 is adjusted to change the height of the main screen 10. The shell 1 moves downward to cover and close the auxiliary screen 11. When the forward threaded rod 205 rotates, the reverse threaded rod 511 is driven to rotate with it under the cooperation of the coupling 510, and then the threaded cylinder threadedly connected thereto is driven. 512 is lifted and lowered, so that the positioning plate 513 cooperates to move downward, and with the cooperation of the positioning rotating frame 515, the arc plate 504 is pulled, and with the assistance of the positioning shaft 503, the arc plate 504 is turned downward, and the fixed frame 301 under the outer shell 1, with the cooperation of the support frame 303 and the auxiliary rod 304, drives the curved frame plate 302 to turn upward, and the angle between the auxiliary rod 304 and the inner shell 202 is gradually expanded, driving the buffer pad 305 to contact the auxiliary plate 306, forming a triangular limit support structure, thereby providing a place for rest and riding, and during the ride, the advertisement on the display arc surface 509 can be watched;

[0136] In rainy weather, the arc plate 504 is pulled at its lower end to contact the auxiliary arc plate 604 with the cooperation of the positioning shaft 503, and the through hole 601 is blocked. In rainy weather, rainwater flows along the upper surface of the arc plate 504 into the space between the side plate 501 and the auxiliary arc plate 604 for storage, and is filtered by the elastic filter net 602 between the two arc plates 504. After the arc plate 504 is pushed and turned over, the arc plate 504 is separated from the auxiliary arc plate 604, and the through hole 601 of the auxiliary arc plate 604 is opened, and then the stored water is It flows out along the through hole 601, flows out along the surface of the auxiliary arc plate 604 and the shell 1, and impacts the main screen 10, thereby cleaning the main screen 10. When the arc plate 504 is pushed and turned, with the assistance of the fixed shaft 505, the connecting rod 506 is driven, and the sliding frame 508 moves to the maximum in the side groove 507 and continues to move, pushing the sliding rod 701 at the rear end of the sliding frame 508 to move downward in the sliding groove 703, thereby driving the support frame 303, and the brush 704 connected to the support frame 303 brushes the main screen 10.

[0137] In the present invention, unless otherwise clearly specified and limited, the terms "installed", "connected", "connected", "fixed" and the like should be understood in a broad sense, for example, it can be a fixed connection, a detachable connection, or an integral one; it can be a mechanical connection, an electrical connection, or communication with each other; it can be a direct connection, or an indirect connection through an intermediate medium, it can be the internal connection of two elements or the interaction relationship between two elements, unless otherwise clearly defined. For ordinary technicians in this field, the specific meanings of the above terms in the present invention can be understood according to specific circumstances.

[0138] Obviously, the embodiments described above are only some embodiments of the present invention, rather than all embodiments. The preferred embodiments of the present invention are given in the accompanying drawings, but they do not limit the patent scope of the present invention. The present invention can be implemented in many different forms. On the contrary, the purpose of providing these embodiments is to make the understanding of the disclosure of the present invention more thorough and comprehensive. Although the present invention has been described in detail with reference to the aforementioned embodiments, for those skilled in the art, it is still possible to modify the technical solutions recorded in the aforementioned specific embodiments, or to perform equivalent replacements for some of the technical features therein. Any equivalent structure made using the contents of the specification and drawings of the present invention, directly or indirectly used in other related technical fields, is also within the scope of patent protection of the present invention.

Claims

1. Advertisement data monitoring hardware equipment based on big data, characterized in that: It comprises a shell (1), an inner wall of the shell (1) is provided with an adjustable display component (2), a seat component (3) is provided below the shell (1), a protective component (5) is fixedly connected above the shell (1), a collection component (6) is provided at the top of the shell (1), and cleaning components (7) are provided above the front and back of the shell (1); The adjustable display assembly (2) comprises an inner shell (202) movably sleeved on the inner wall of the outer shell (1); an auxiliary frame (206) is fixedly connected to the upper part of the inner wall of the outer shell (1); an internal thread ring (207) is fixedly connected to the middle part of the auxiliary frame (206); a positive thread rod (205) is threadedly connected to the inner wall of the internal thread ring (207); and slot windows (201) are provided at the lower part of the front and back of the outer shell (1); The seat assembly (3) comprises two fixing frames (301) symmetrically and evenly distributed and fixedly installed below the front and back sides of the outer shell (1); a curved frame plate (302) is movably connected between the two fixing frames (301); a plurality of support frames (303) are fixedly connected in a straight line and evenly distributed below the curved frame plate (302); an auxiliary rod (304) is movably connected between the plurality of support frames (303); the other ends of the plurality of auxiliary rods (304) are movably connected to auxiliary shafts (308); both ends of the auxiliary shafts (308) are movably connected to auxiliary plates (306); the other ends of the two auxiliary plates (306) are fixedly installed on the outer wall of the inner shell (202); The protection component (5) comprises two side plates (501) symmetrically and evenly distributed and fixedly connected above the housing (1); two extension rods (502) are symmetrically and evenly distributed and fixedly connected above the side plates (501); a positioning shaft (503) is movably connected between the two extension rods (502) on the same surface; an arc-shaped plate (504) is fixedly connected to the outer wall of the positioning shaft (503); both sides of the upper end of the arc-shaped plate (504) are movably connected to fixed shafts (505); an end of the fixed shaft (505) away from the arc-shaped plate (504) is movably connected to a connecting rod (506); a sliding groove (703) is provided on one side of the surface of the connecting rod (506); and a sliding frame (508) is movably connected to the inner wall of the sliding groove (703); A positioning rotating frame (515) is provided at the middle of the lower end of the arc-shaped plate (504); a positioning plate (513) is movably connected between the two positioning rotating frames (515); a threaded cylinder (512) is fixedly connected below the positioning plate (513); an auxiliary cylinder (514) is fixedly connected above the housing (1); an inner wall of the auxiliary cylinder (514) is movably connected to an outer wall of the threaded cylinder (512); the threaded cylinder (512) is lifted and lowered on the outer wall of the threaded cylinder (512) by the rotation of the reverse threaded rod (511); and the arc-shaped plate (504) is pushed under the cooperation of the positioning plate (513) and the positioning rotating frame (515); The inner wall of the threaded cylinder (512) is threadedly connected with a reverse threaded rod (511), a coupling (510) is provided below the reverse threaded rod (511), and the coupling (510) is fixedly installed above the forward threaded rod (205), and the forward threaded rod (205) is connected to the reverse threaded rod (511) through the coupling (510); A display arc surface (509) is provided on the lower surface of the arc plate (504), a monitor (12) is provided on the front end of the lower surface of the arc plate (504), and the display arc surface (509) is used for pasting advertisements for display after the arc plate (504) is turned over; The cleaning assembly (7) comprises a horizontal plate frame (702) fixedly mounted between the two sliding frames (508) on the same surface, and a brush (704) is provided in the middle of a side of the horizontal plate frame (702) close to the housing (1). Two slide grooves (703) are symmetrically and evenly distributed on the front and back of the housing (1); the inner wall of the slide groove (703) is movably connected to a sliding rod (701); the other end of the sliding rod (701) is fixedly mounted on the outer wall of the support frame (303); When the flow of people is large, the bidirectional motor (204) is started to drive the forward threaded rod (205) to rotate, and the internal threaded ring (207) moves on the outer wall of the forward threaded rod (205). With the cooperation of the auxiliary frame (206), the height of the outer shell (1) is adjusted to change the height of the main screen (10), and the main screen (10) and the auxiliary screen (11) are unfolded; When the flow of people is small, the bidirectional motor (204) is started, the outer shell (1) moves downward, driving the fixed frame (301) to move downward synchronously, and with the cooperation of the support frame (303) and the auxiliary rod (304), the curved frame plate (302) is driven to flip upward, and the angle between the auxiliary rod (304) and the inner shell (202) is gradually expanded, driving the buffer pad (305) to contact the auxiliary plate (306), forming a triangular limit support structure, providing a place for rest and sitting.

2. The advertising data monitoring hardware device based on big data according to claim 1 is characterized in that: The collecting assembly (6) comprises a positioning block (603) fixedly mounted on the upper surface of the arc plate (504); an elastic filter screen (602) is fixedly connected between the two positioning blocks (603); two auxiliary arc plates (604) are symmetrically and evenly distributed and fixedly connected between the two side plates (501); the lower part of the auxiliary arc plate (604) is fixedly mounted above the outer shell (1); and a through hole (601) is provided on the side surface of the auxiliary arc plate (604).

3. The advertising data monitoring method based on big data is applied to the advertising data monitoring hardware device based on big data as claimed in claim 2, characterized in that: The following steps are involved: S1. Multifunctionality: It integrates the functional modules of touch screen, camera and audio equipment, and introduces the Internet of Things module to realize the interconnection of devices; S2. Display image optimization: Combined with IoT sensor data, it monitors ambient light and viewing angle in real time and automatically adjusts the brightness and contrast of the display, as well as the tilt angle; S3. Energy consumption management: Combined with the energy consumption monitoring function of the Internet of Things, the energy consumption of the advertising machine can be monitored in real time; S4. Video dynamic monitoring: The video dynamic monitoring function is introduced to capture the advertising playback status in real time through high-definition cameras. Combined with the Internet of Things technology and image recognition technology, the normal operation of the advertising machine can be monitored and warned in real time; S5. Real-time advertising: Advertisements can be played on demand through Internet technology and cloud platforms. Users can remotely select and play advertising content through mobile phones and tablet devices. S6. Big data monitoring and analysis: Collect and analyze the operation data of advertising machines and user behavior data, build big data models, and conduct real-time monitoring and evaluation of advertising effects; S7, Intelligent Management: The introduction of Internet of Things technology is used to realize the intelligent management and remote maintenance of advertising machines; Wherein step S6, big data monitoring and analysis, further includes the following steps: a. Data collection: Use big data technology to collect population density and mobility data in the target area; b. Data analysis: Process and analyze the collected crowd density and mobility data to identify areas where crowds gather and flow frequently; c. Deformation of advertising equipment: According to the data analysis results, the advertising equipment is controlled to undergo dynamic deformation, and the auxiliary connection structure in the advertising screen transformation process is transformed into a seat structure. When the crowd is dense, the size of the advertising screen is enlarged to increase the number of advertisements. When the crowd is sparse, the size of the advertising screen is reduced, and its connection structure is transformed into a seat structure to increase the stay time of the crowd; d. Advertising content optimization: Combined with the deformed advertising equipment, the advertising content is optimized and adjusted to improve the attractiveness and delivery effect of the advertisement; e. Real-time feedback and adjustment: Through real-time monitoring and feedback mechanisms, we continuously collect and analyze advertising effectiveness data, and dynamically adjust the deformation of advertising equipment and advertising content based on the advertising effectiveness data.

4. The method for monitoring advertising data based on big data according to claim 3, characterized in that: The data collection step also includes the following steps: Step 1: Determine the data collection objectives, the type of data to be collected, the data source, the data purpose and the collection frequency; Step 2: Identify and determine data sources based on the data collection objectives, where the data sources include internal systems, social media, and sensor devices; Step 3: Select data collection methods and tools that match the data source, including web crawlers, ETL tools, and log collection tools; Step 4: Configure and deploy the data collection system, set up data source connections, data collection rules, and data storage formats.

5. The method for monitoring advertising data based on big data according to claim 4, characterized in that: The data collection step also includes the following steps: Step 5: Execute data collection, automatically collect data from data sources according to the set rules and frequency, and store the data in a predetermined location and database; Step 6: Monitor and maintain the data collection process, including monitoring of system operation status, data quality checks, exception handling, and system updates; Step 7: Clean and preprocess the collected data, including removing invalid data, filling missing values, correcting erroneous data, and unifying data formats; Step 8: Store the cleaned data in the storage system.

6. The method for monitoring advertising data based on big data according to claim 5, characterized in that: Steps Data analysis also includes the following steps: Step 1: Explore the collected data, including understanding the size, distribution, missing values, and outliers of the data; Step 2: Perform feature engineering to transform and process the raw data to extract features that are useful for the analysis goal.

7. The method for monitoring advertising data based on big data according to claim 6, characterized in that: Steps Data analysis also includes the following steps: Step 3: Build a suitable data analysis model based on the analysis objectives and data characteristics; Step 4: Evaluate the constructed model to verify its performance and accuracy; Step 5: Present the model’s analytical results in an easy-to-understand manner, including data visualization, report writing, and dashboard production; Step 6: Iterate and optimize the analysis process based on business feedback and actual needs.

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