The invention discloses a data drive circuit and a driving method thereof, a source drive
chip and a
display device; by virtue of
signal selectors, it can judge whether a
data signal, which is outputted from a corresponding
signal output end of a data driver, is a
signal of a darkest gray-scale picture under a normally black mode or a signal of a brightest gray-scale picture under a normally white mode, if so, a public
voltage signal, which is outputted from a public
voltage signal output end, is transmitted to a corresponding signal output end of the data drive circuit, so that it stops charging and discharging a
liquid crystal under the normally black mode of a normally black screen or the normally white mode of a normally white screen, otherwise, a
data signal, which is outputted from a corresponding signal output end of the data driver, is outputted to a corresponding signal output end of the data drive circuit. Therefore, by improving the data drive circuit,
power consumption of a
liquid crystal display panel under the normally black mode of the normally black screen or the normally white mode of the normally white screen can be effectively reduced, and meanwhile, under the
precondition of avoiding influence to the normal display of other pictures, service life of the
liquid crystal screen can be effectively prolonged.