Method and equipment for determining displayed information corresponding to promotion keyword

Abstract

The invention aims to provide a method and equipment for determining displayed information corresponding to a promotion keyword. The method comprises the following steps that: promotion equipment acquires the promotion keyword for promotion application; the promotion equipment performs matching query in a search promotion log library according to the promotion keyword to obtain one or more search promotion records corresponding to the promotion keyword, wherein a query sequence corresponding to the search promotion records is matched with the promotion keyword; according to a promotion attribute corresponding to the promotion application, the promotion equipment determines a candidate displaying area of the promotion keyword in the one or more search promotion records; and according to the candidate displaying area, the promotion equipment determines the displayed information corresponding to the promotion keyword. Compared with the prior art, the invention has the advantages that: the displayed information of the promotion keyword is obtained by using the promotion attribute of the promotion application and combining with the search promotion records, so a promotion user can improve the information promotion motion to improve a promotion effect, and the using experience of the promotion user is improved.

Description

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AI Technical Summary

Benefits of technology

The technical results described by this patented technology are that they use promotional attribute values from an app or website's promoted content along with searching data about relevant topics related to them (promotion) to help people who want something more valuable than what else can get through without being hindered by advertisements themselves). This improves user engagement and makes things easier for those trying to make money over time.

Problems solved by technology

This patented technical solution involves improving internet-based promotions through keyword prediction techniques. These solutions help people with high sales figures get better informed about what they are doing during an online sale compared to other methods like email advertisements.

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